Shrey Sharma
Faridabad,Haryana
Summary
Results-driven marketeer with 7 years of progressive experience in brand building & marketing.
Overview
10
10
years of professional experience
Work History
Sr. Manager
MobiKwik
02.2016 - Current
- Planning and managing brand campaigns and communication. Handling all ATL & BTL activities.
- Managing acceptance of & planning marketing activities at local stores & petrol pumps- PAN India.
- Coordination with top management to initiate and implement merchant acquisition & retention strategies. Consistently grew the offline use- case on a month-on-month basis.
- Planning and developing of all offline marketing collaterals. Interfacing with teams & partners for in-store/out-store collateral deployment.
- Instrumental in agency finalization & agency management for MobiKwik's go-to-market blueprinting & BTL execution.
- Marketing led brand alliances to drive visibility and acquisitions. Built collaborative business partnerships to execute 360-degree marketing campaigns with Durex, Unibic, Bajaj, Mcvities, Panasonic, CoolPad, iVoomi, Red chillies entertainment etc.
- Drive acquisitions, transacting users & reactivation of inactive merchants & users through target-led campaigns.
- Successfully handled the launch of SuperCash program.
- Handled the communication and media planning of the “Paisa bana powerful” campaign.
- Successfully handled the partnership with BSNL, liaisoning between both the teams and communicating directly to the GM (VAS) BSNL.
- Relationship management to drive GMV across a diverse portfolio of online partners.
Manager- Marketing
Foodpanda
05.2014 - 01.2016
- Channels Handled: Brand alliances, Brand communication, BTL activities (OOH, trade marketing, market activations, event sponsorships) & ATL (Print, Radio, TV) .
- Handled all partnerships and business alliances for foodpanda. Worked with leading companies such as Coke, Uber, Jabong, SBI, etc. Increased the number of orders through alliances by 10% month on month.
- Designed and experimented with different types marketing collateral to have the most effective set of collaterals for different restaurant segments.
- Participation in every step of Media Buying i.e. Brand Research, Brand Communication, Media Planning, Media Buying and Campaign Execution.
- Allocating and employing the brand marketing budget in such a way that it gets the best output, Managed the entire BOGO campaign which increased the number of orders by 50%
- Handled the foodpanda Cuisine Festival: Planning, Micro-site development & Execution, which increased the number of visits.
Business Analyst
Unitedlex Pvt. Ltd
07.2012 - 05.2014
- Pro-actively participating in business development, attending client meetings, bringing suggestions to improvise business process and help sustain clients.
- Bid management, and responding to RFP's and RFI's.
- Market research over the internet and finding out new market trends and prospective clients.
- Integral part of the operations team, overseeing process control, devising means to bring in efficiency and better client management.
- Redlining and advising on contracts including Novation, Non -Disclosure Agreements, Obligation Management, Order Forms and Purchase Orders.
Executive
Larsen & Toubro Pvt. Ltd
05.2009 - 02.2011
- Participate in meetings with the Manager and Sr.Manager, working upon procurement decisions by giving suggestions with the help of presentations so as to avoid bottlenecks.
- Building healthy relations with the vendors (Tata Steel, SAIL, Ambuja Cement, JK Lakshmi Cement, GVK Power etc).
- Coax vendors and ensuring that material required is dispatched and received on time at the site.
- Coordinate and figure out the actual requirement of material (Steel and Cement) at the site.
Education
MBA - Marketing
IGNOU
Post Graduate Diploma - Corporate Communication
University of Delhi
BBA - undefined
DAV Institute of Management
Skills
Brand Alliances
Timeline
Sr. Manager
MobiKwik
02.2016 - Current
Manager- Marketing
Foodpanda
05.2014 - 01.2016
Business Analyst
Unitedlex Pvt. Ltd
07.2012 - 05.2014
Executive
Larsen & Toubro Pvt. Ltd
05.2009 - 02.2011
BBA - undefined
DAV Institute of Management
Post Graduate Diploma - Corporate Communication
University of Delhi
MBA - Marketing
IGNOU
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