Shreya
Digital Marketing Executive
MANGALORE
Summary
Accomplished Digital Marketing Executive and Creative Writer at Elula Tech Pvt Ltd, skilled in Google Analytics and MailChimp. Enhanced customer retention through personalized email campaigns and boosted social media engagement by 65%. Strong communicator with a knack for building relationships and optimizing content strategies to drive measurable improvements in brand visibility and website traffic.
Overview
2026
2026
years of professional experience
Work History
Digital Marketing Executive and Creative Writer
Elula Tech Pvt Ltd
03.2024 - Current
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
- Developed successful email marketing campaigns for enhanced customer engagement and retention.
- Spearheaded daily communication handling 40+ inbound and outbound emails related to guest posts, link insertions, and sponsored content, ensuring prompt, professional, and persuasive responses.
- Built and maintained strong relationships with bloggers, content marketers, and digital agencies to drive high-quality backlinks and increase brand visibility.
- Assessed content proposals for SEO value, niche relevance, and editorial quality, ensuring alignment with brand goals and audience expectations.
- Negotiated collaboration terms while upholding company policies, resulting in optimized monetization through sponsored placements and link deals.
- Created original video content and boosted YouTube reach through targeted promotion, consistent uploads, and audience engagement.
- Played a key role in improving content pipeline efficiency and backlink acquisition strategy, contributing to measurable improvements in site traffic and domain authority.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 65%.
Creative Writer
Techautocode Solutions
11.2022 - 05.2023
- Contributed positively to team dynamic as part of collaborative writing projects, fostering open communication channels among colleagues.
- Drafted, edited, and optimized creative web content that significantly increased website traffic and user engagement.
- Spearheaded cross-functional collaboration with designers, writers, and marketing teams to develop and execute compelling, on-brand content across digital platforms.
- Successfully grew social media presence through innovative campaigns, driving higher audience interaction and brand visibility.
- Additionally, conceptualized and designed impactful pitch decks that effectively communicated brand messaging and campaign strategies to internal stakeholders and external clients.
The Complete Digital Marketing Course - 12 Courses
- SEO (Search Engine Optimization): Rank websites higher in search results and drive organic traffic.
- Google Ads (AdWords): Create high-converting search and display ads.
- Social Media Marketing: Leverage platforms like Facebook, Instagram, LinkedIn & Twitter to build and engage audiences.
- Email Marketing: Build email lists and create automation strategies that convert.
- YouTube Marketing: Grow your channel and increase views and subscribers effectively.
- Content Marketing: Plan and create powerful content that attracts and retains customers.
- Analytics & Data: Track, analyze, and optimize your campaigns using Google Analytics and other tools.
- WordPress Basics: Build and manage a website without coding.
- Conversion Rate Optimization: Turn visitors into customers through strategic improvements.
- Affiliate Marketing: Earn passive income by promoting products you love.
- Market Research: Identify your audience and competitors to refine your strategy.
- App Marketing: Promote mobile applications and boost installs.
Digital Marketing Masterclass.
- Digital Marketing Fundamentals – Understand how digital marketing works and how it fits into today’s business landscape.
- SEO (Search Engine Optimization) – Drive free traffic to your website with smart keyword strategies and on-page optimization.
- Google Ads (Search & Display) – Set up high-performing paid ad campaigns using Google Ads.
- Facebook & Instagram Marketing – Use Meta platforms to build your brand, create ads, and target the right audience.
- Email Marketing – Build lists and design automated email funnels that convert leads into customers.
- Content Marketing – Develop a content strategy that delivers value and drives engagement.
- Social Media Strategy – Learn how to build a strong presence on platforms like LinkedIn, Twitter, and more.
- Marketing Analytics – Use tools like Google Analytics to measure performance and make data-driven decisions.
- Sales Funnels & Conversion Optimization – Learn how to guide users through the customer journey to maximize sales.
Young Urban Project Performance Marketing
- Performance Marketing Fundamentals: Understand key concepts like CAC, ROAS, attribution, and funnel strategy.
- Meta Ads (Facebook & Instagram): Plan, set up, and optimize high-performing ad campaigns for brand awareness, lead generation, and conversions.
- Google Ads: Master search, display, YouTube, and shopping ads to target intent-driven users.
- Landing Page Optimization: Learn how to design high-converting landing pages that drive action.
- Campaign Structuring & Budgeting: Build full-funnel campaigns with proper ad structuring and smart budget allocation.
- Analytics & Tracking: Use tools like Google Analytics, Facebook Pixel, and UTM tracking to analyze and optimize your campaigns.
- A/B Testing: Run effective experiments to improve performance and maximize ROI.
- Live Projects & Case Studies: Work on real-world campaigns to gain practical experience and build a strong portfolio.
Education
Bachelor of Engineering - Electrical, Electronics And Communications Engineering
NMAM Institute of Technology
Karkala 04.2001 -
Skills
- MailChimp
- Canva
- ChatGPT
- Ahrefs
- Google Keyword planner
- SEMrush
- Google Analytics
- WordPress
Timeline
Digital Marketing Executive and Creative Writer
Elula Tech Pvt Ltd
03.2024 - Current
Creative Writer
Techautocode Solutions
11.2022 - 05.2023
Bachelor of Engineering - Electrical, Electronics And Communications Engineering
NMAM Institute of Technology
04.2001 -
The Complete Digital Marketing Course - 12 Courses
Digital Marketing Masterclass.
Young Urban Project Performance Marketing
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