Shreya Badikolu
Vice President at Citi
Hyderabad
Summary
Having 11+ years of technical and functional experience in Salesforce with 10 certifications and 200+ trailhead badges. Expertise in Salesforce OOTB configurations, building advanced actionable reports & Dashboards with CRM Analytics, Deployments using various tools. Well acquainted with Salesforce Proactive Monitoring Alerts, Governor Limits and best practices. Currently working with Citi as Vice President, closely collaborates with Business and Salesforce CSMs to ensure business continuity. Skilled in identifying risks and ensures system health and performance. Collaborative and dedicated in building and leading talented and motivated individuals.
Overview
12
12
years of professional experience
10
10
Certifications
Work History
Vice President
Citi
01.2022 - Current
- Leading Hyperforce Migration Project for Citi Retail Application targeted for Feb, 2026 in Collaboration with Salesforce Hyperforce Architects, CSMs, Citi Network and Architect Teams.
- Provided solutions to key issues related to Reports/Dashboards, Sharing Rule Redesign, Concurrent UI limits.
- Taken ownership of Client Centric Features by providing Business Demos for below:
- Best Practices of Reports/Dashboards
- CRM Analytics and Event Monitoring
- SF Release Upgrade Features
- Concurrent UI/Connection Limits
- Work with Salesforce CSMs and Support Teams
- Took ownership and redesign of key features like Sharing Rule Optimization, Deleting Roles, Flattening Role Hierarchy and Permission Set Assignment Redesign in partnership with Tech leads, Business and Salesforce teams.
- Identified key tech debt stories from Optimizer Report like Retiring API Versions, User License Management and worked with prebuild and dev teams for changes in implementation.
- Owned complete Legacy Attachment migration.
- Guidance to Business and Tech teams on Salesforce Release Updates.
- Regular Day-Day Activities:
- Be on top of any communication coming to Cloud Services and ensure timely response understanding the criticality and ensuring Business Continuity.
- Guiding Team on Deployment Issues, Incs/Reqs and best practices.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Ensured INC/REQ assigned to Cloud Service are taken care by offshore team by allocating the work by understanding the Business/Functional Flow and with quick turnaround to ensure Business Continuity isn't impacted.
- Monitor and control all phases of development process and analysis, design, construction, testing, implementation and operational support.
- Proactive in assessing the risk involved in Business issues and ensure solutions are in comply with the process.
- Taken the mentorship role for resources joining in team. Act as a Point of Contact for senior stakeholders and /or other team members.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Identified opportunities to improve business process flows and productivity.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Cultivated strong relationships with key stakeholders, including customers and vendors to promote collaboration and long-term success.
Proactive Monitoring Engineer
Salesforce
06.2019 - 01.2022
- As part of Proactive Services Team - We deliver & evolve proactive Signature success, through intelligent insights & expert guidance that prevent and mitigate customer risks before they present.
- Provide a tailored, consistent and guided experience to optimize customers’ Salesforce architecture and product performance. We also expand coverage and intelligence of implementation and systems risk identification.
- Provide in-time support through outbound cases generated through our intelligent alerting system; providing diagnostics and recommendations to customers in real-time as risks continue to present.
- Collaboration with PME's/CCE Team members to enhance the value add & understanding of the value add opportunities.
- Customer Success: Maintained 100% quality on Case transactions for the consecutive 3 months.
- Initiated PROS Scrum Call for making sure the entire team is on one path - sharing their customer experiences, best practices, GUS investigations, and many more insights.
- 100% adherence to Knowledge Program.
- Einstein Analytics project – Created advanced actionable report for the team which gives various stats over the period with frequent data quality checks, extend help to PME's/Team members/Managers to address their queries and to get overall PROS stats.
- One of the top performers with respect to metrics, case load, case closures, investigations.
- Delivered trainings to the team on Limit/Activation/Perm, best practices.
- Mentorship to the newly onboarded individuals.
- Recognized as TOP CONTRIBUTOR for Q1 FY22.
Associate Consultant
Virtusa
12.2013 - 06.2019
- Managed multiple projects simultaneously while maintaining attention to detail, organization, and adherence to deadlines.
- Built Product Recommendations Application using CRM Analytics.
- End-to-end Salesforce administration including configuration changes, data maintenance and user management.
- Manage Roles, Profiles, Access Settings, Workflow Rules, Validations,Approval Process, Email templates, Page layouts, Record types.
- Creating activation and inactivation packages to support Data Migration activities for sandboxes and production environment using ANT and Force.com IDE
- Generated reports detailing findings and recommendations.
Education
B.tech -
JNTUA
01.2013
Skills
- Customer Relationship Management
- User Management
- Release/Deployment Management
- Team Leadership
- Strong written and verbal communication skills
- Excel and Power Point Skills
- Reports & Dashboards
- CRM Analytics and Event Monitoring
- Deployment Tools
- Sales/Service Cloud
- Financial Services Cloud
Certification
Salesforce Certified Administrator
Timeline
Vice President
Citi
01.2022 - Current
Proactive Monitoring Engineer
Salesforce
06.2019 - 01.2022
Associate Consultant
Virtusa
12.2013 - 06.2019
B.tech -
JNTUA