SHREYA BHATKANDE

Results-driven data science graduate with expertise in Python, SQL, and machine learning. Skilled in data analysis and visualization, with hands-on experience in building predictive models. Eager to apply technical skills and drive insights in a dynamic team setting.

Enhancing Term Deposit subscriptions through Telemarketing Optimization (Capstone Project): 

• Enhanced Term Deposit Subscriptions through Telemarketing Optimization.
• Developed predictive models to optimize telemarketing strategies for increasing term deposit subscriptions at a financial institution.
• Conducted comprehensive Exploratory Data Analysis (EDA) to understand data patterns and relationships.
• Applied statistical tests to identify significant features and transformed data to address skewness.
• Built and evaluated multiple machine learning models, including Logistic Regression, Decision Trees, Random Forest, and various ensemble methods (Bagging, AdaBoost, Gradient Boosting, XGBoost).
• Improved model performance through parameter tuning and comparison of different algorithms.
• Identified key factors influencing customer decisions to subscribe to term deposits, providing actionable insights for targeted marketing.