Shreya Das
On App Marketing & Merchandising
Bengaluru
Summary
Creative and data-driven marketer with over 8 years of experience in e-commerce and q-commerce, contributing to brands such as Flipkart, Meesho, and Tata Neu, and currently leading on app event management, category growth, and merchandising strategy at Zepto. Recognised for strong analytical skills and effective visual storytelling, a steller at managing complex projects across multiple teams.
Overview
8
8
years of professional experience
Work History
Senior Manager 2 - Events and Merchandising
Zepto
01.2025 - Current
- Spearheaded Diwali and peak-season campaigns, redesigning customer flows and merchandising to achieve 109% OPD uplift.
- Executed Onam and Ganesh Chaturthi initiatives, enhancing category impressions and fostering organic brand advocacy on social media.
- Facilitated multi-team collaboration across Growth, Supply, Design, and Product to drive marquee events, ensuring aligned decision-making and delivering high-impact GMV and GSV uplift.
- Delivered viral in-app campaigns like Mithai Wars with the brand team, generating significant buzz and achieving 25% traffic uplift over four days.
- Oversaw end-to-end homepage revamps for Diwali and other events, collaborating with Design and Product to enhance the on-app experience.
- Provided comprehensive leadership reporting on category-level CVR and orders improvement during marquee events compared to BAU, supporting data-driven decision making.
Category Marketing Manager
Croma
09.2023 - 12.2024
- Executed innovative platform events and brand campaigns, boosting Croma's digital presence.
- Implemented creative strategies that increased website traffic by 25% each quarter.
- Collaborated with analytics team to create interactive data dashboards for real-time customer insights.
Senior Marketing Manager
Tata Neu
05.2022 - 08.2023
- Spearheaded creative development, executing multimedia campaigns and digital planning for brand visibility.
- Collaborated with product design and agencies to craft strategic brand positioning.
- Managed brand calendars on Tata Neu to enhance campaign execution.
- Ensured cohesive marketing initiatives through cross-functional team alignment.
- Supervised external agencies, maintaining adherence to marketing budgets.
- Defined and monitored KPIs, swiftly implementing strategies based on data analysis.
- Conceptualized thematic and topical brand campaigns to capitalize on market trends.
Campaign Manager
Shopee India
01.2022 - 04.2022
- Conducted in-depth market research to identify key buyer personas for Shopee India.
- Managed a creative team to execute campaigns efficiently.
- Revamped visual aesthetics of the Shopee app, boosting user engagement and reducing bounce rates.
- Developed A/B testing strategies for campaign visuals, messaging, and CTAs, resulting in a 20% increase in CTRs.
Manager Sell Side
Flipkart
08.2021 - 12.2021
- Developed and executed innovative marketing campaigns resulting in increased brand awareness and growth in customer engagement metrics for the Electronics category.
- Collaborated with agencies to develop integrated brand PR, social media, and CRM campaigns.
- Executed successful campaign launches for Apple, Sony, Oneplus, and other leading brands.
Marketing Manager
Meesho
04.2019 - 07.2021
- Launched BAU and SALE campaigns with end-to-end ownership through cross-functional team management.
- Oversaw hiring and training of 12-15 creative team members, enhancing productivity within one year.
- Utilised data to identify buying behaviours, increasing customer engagement by 20%.
- Implemented innovative marketing campaigns, elevating brand loyalty by 35% among target demographics.
Content Writer
Interface.ai
11.2018 - 04.2019
- Developed blogs, e-books, whitepapers, case studies, newsletters, and website content.
- Coordinated with designers to align content and visual elements.
- Created sales collateral, solution briefs, and email campaigns documenting use cases.
- Executed social media planning and management strategies.
- Generated leads through effective content creation and SEO techniques.
- Wrote scripts for videos and webinars to enhance engagement.
Content Writer
Myntra
12.2017 - 04.2018
- Crafted and edited product content for website and app platforms.
- Analyzed trends to enhance understanding of user personas in campaign calendar.
- Elevated content quality on digital platforms through rigorous review processes.
- Collaborated with graphic designers and editors to harmonize content and design.
Education
B.com (H) - Finance & Marketing
University Of Calcutta
10.2017
Skills
- Event Management
- Merchandising Strategy
- Campaign Planning & Execution
- Cross-functional Collaboration
- Data-driven Decision Making
- Brand Marketing
- Stakeholder Management
- Performance Reporting
- Team collaboration
- Decision-making
- Effective communication
Timeline
Senior Manager 2 - Events and Merchandising
Zepto
01.2025 - Current
Category Marketing Manager
Croma
09.2023 - 12.2024
Senior Marketing Manager
Tata Neu
05.2022 - 08.2023
Campaign Manager
Shopee India
01.2022 - 04.2022
Manager Sell Side
Flipkart
08.2021 - 12.2021
Marketing Manager
Meesho
04.2019 - 07.2021
Content Writer
Interface.ai
11.2018 - 04.2019
Content Writer
Myntra
12.2017 - 04.2018
B.com (H) - Finance & Marketing
University Of Calcutta