SHREYA GAHLOT
Summary
Media Strategy, Planning and Research
Skilled and passionate media professional with two years of experience in Media Planning, Strategy, and Research. Competent in marketing, branding and traditional media planning of Television, Print, Radio, Out of Home and Cinema.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Business Executive
EssenceMediacom - GroupM
08.2023 - Current
- Planning and servicing for clients - Usha, Richemont, Greenlam, Uber, Dr.Oetker, executed and evaluated B2C media plans for Television, Print and Radio and establishing and maintaining strong client relationship
- Efficiently managing day-to-day communication to ensure all client requirements are timely met
- Working closely with partners and publishers for optimum campaign deliveries Working on monthly media scenario, maintaining a monthly competition tracker (Television, Print & Radio)
- Appling directional outputs from software's like BARC/YUMI, IRS, TGI, MAP to validate the final media target audience and the markets
- Working on New business pitches
- Key Client- Bata, UPES, Tata 1MG
Business Trainee
EssenceMediacom
02.2023 - 08.2023
- Worked on media strategy for existing clients
- Helped in creating a data churning tool (Television, Print and Radio) that helps create competitive reports for clients
- Created competitor analysis reports for various existing clients
- Conducted consumer researches for existing clients
- Assisted on research for new business development
- Worked on Periodical media scenario, maintaining competition trackers (Television, Print & Radio)
- Prepared and analyzed in-depth quantative competitive research for clients and pitches
Intern
Mediacom
08.2022 - 02.2023
- Did competitive analysis for existing clients
- Created Approach notes and consumer research for clients
- Worked on client presentations and garnering insights from data
Education
Standard 1st To 12th -
D.A.V Public School
JanakPuri, DelhiPG Certification in Digital Marketing and Branding & Communication -
MICA X Upgrad
2022
Bachelor of Arts (Journalism & Mass Communication) -
Vivekananda Institute of Professional Studies, IP
2021
Skills
- Microsoft Office (Excel, Power Point etc)
- BARC - BMW and YUMI
- IRS 2019
- Adex
- Canva
- TGI
Certification
The Fundamentals of Digital Marketing -Google Google Ads - Search, Display, Video, Measurement, Paid Social.
Languages
- Fluent in English and Hindi
Interests
Cooking, Baking, Dancing, Music and Travelling
EXTRACURRICULAR ACTIVITIES
· Conducted Fun Friday activities and learning session within the team
· Choreographed Diwali flash mob at office
· House VP at school
Timeline
Business Executive
EssenceMediacom - GroupM
08.2023 - Current
Business Trainee
EssenceMediacom
02.2023 - 08.2023
Intern
Mediacom
08.2022 - 02.2023
Standard 1st To 12th -
D.A.V Public School
PG Certification in Digital Marketing and Branding & Communication -
MICA X Upgrad
Bachelor of Arts (Journalism & Mass Communication) -
Vivekananda Institute of Professional Studies, IP
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