Shreya Goel
Head Of Brand Solutions
Delhi
Summary
A passionate individual and currently working at One Impression, as head of business Growth as a part of CEO’s Office. Have a diverse experience of working in different roles in the space of Influencer Marketing. Adept at leading and being a team player in diverse teams, crisis management, good analytical skills, experiential learner, and result-driven. Seeking a challenging job, to leverage my leadership experience and industry knowledge to further develop my skills and contribute to the growth of the company. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
7
7
years of professional experience
21
21
years of post-secondary education
Work History
Head of Brand Solutions
HYPD
New Delhi
03.2022 - Current
- Created and managed budgets to maximize brand reach and engagement.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
Lead Shoppable Content
Trell
Remote
12.2022 - 05.2023
- Develop original content through social listening and independent sources.
- Strengthened content through proofreading and editing.
- Developed original content using social listening and independent sources.
- Applied current editing and photography tools to tell great stories.
Lead Influencer Marketing
Cheil
New Delhi
03.2021 - 11.2022
- Premium, Luxury & Wearables)
- Cheil India Strategizing the plans, closing the budgets with Samsung End-to-end Execution of campaigns (Tech/ Non-Tech)
Head of Business (CEO's Office)
One Impression
06.2018 - 03.2021
- One Impression is redefining brand building and the way brands invest in their marketing & advertising efforts from engaging with influencers to sponsoring events, from creative efforts to celebrity engagements
- What makes us unique is the access to data transparency of costs, impact analysis and an ROI driven ecosystem that we provide to brands
- Building Account Management & New Business as a function Team building, the team grew from 20-50 Leading some successful programmes, Likedin Sales Programme
- Identified issues, analyzed information and provided solutions to problems.
Social Media Intern
New Vision Digital
05.2017 - 07.2017
- Successfully spearhead campaigns on social media platforms including Facebook
- Twitter, Instagram
- Assisted marketing team with developing and implementing social media strategies
- Developed online marketing campaigns, effectively increasing the followers by almost 70% and enhancing brand awareness
- Utilized social media analytics tool such report garden to track consumer engagement and draw conclusions about user data
Social Media Intern
Fromote
05.2016 - 08.2016
- Maintained strong social media and brand presence across Twitter, Facebook
- Instagram, Pinterest
- Manage social media planning for execution of marketing strategies and community management Implement marketing and promotion tactics which led to phenomenal growth in social media shares and 50% growth in website traffic from social media posts
- Monitor social media presence on the company’s brand and engage with users, strengthening customer relationships.
Education
BBA+MBA -
Footwear Design and Development Institute
01.2013 - 04.2018
Senior School Certificate - undefined
All
01.2011 - 04.2013
Indian Certificate of Secondary Education - undefined
Loreto Convent School
01.1997 - 04.2010
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Loreto Convent School School
Skills
Social media campaigns
Accomplishments
- Dissertation: social as an effective business tool Elaborate business plan on a Food Cart Automania: Auto event which was organized by the students and we did hardcore sales for the same FBS-20: analyzing stocks and invested in 20 virtual shares
- Conferences How to Start Up, NSIC, 2014 Google Glass Workshop at 91 SpringBoard E-Week, DTU, 2014 How to Start Up, NSIC, 2014 3-D printing Training Workshop Smash up 2015 TIE Summit, Delhi
Additional Information
- LEADERSHIP and WORK
Timeline
Lead Shoppable Content
Trell
12.2022 - 05.2023
Head of Brand Solutions
HYPD
03.2022 - Current
Lead Influencer Marketing
Cheil
03.2021 - 11.2022
Head of Business (CEO's Office)
One Impression
06.2018 - 03.2021
Social Media Intern
New Vision Digital
05.2017 - 07.2017
Social Media Intern
Fromote
05.2016 - 08.2016
BBA+MBA -
Footwear Design and Development Institute
01.2013 - 04.2018
Senior School Certificate - undefined
All
01.2011 - 04.2013
Indian Certificate of Secondary Education - undefined
Loreto Convent School
01.1997 - 04.2010
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Loreto Convent School School