Shreya Gupta

At CaesarAI, I have learned a lot

• Gained hands-on experience across multiple areas of digital marketing and brand communications.
• Wrote engaging scripts and content for various campaigns.
• Managed and optimised Meta Ads campaigns for better ROI.
• Edited short-form videos for social media and brand promotions.
• Built and maintained strong client relationships, ensuring satisfaction, and repeat business.
• Coordinated and worked closely with influencers for successful collaborations.
• Worked with well-known brands like Epson, Daniel Wellington, DMI Finance, IDFC, HP, and more.
• Negotiated contracts with influencers to ensure fair compensation for their work on behalf of the company.
• Identified new opportunities for collaborations with influencers to increase visibility of the brand.
• Built relationships with external vendors such as photographers, videographers who assisted in creating campaign assets.
• Managed multiple projects simultaneously while meeting deadlines and budget requirements.

• Buzzoka was my first company and gave me a strong foundation in influencer marketing execution.
• Learned to negotiate effectively with influencers to get the best value for brands.
• Prepared and shared clear, detailed briefs to ensure deliverables matched campaign goals.
• Maintained the quality of influencer content, ensuring it aligned with brand guidelines.
• Managed brand requirements and expectations throughout the campaign lifecycle.
• Provided creative ideas and suggestions to brands for impactful influencer campaigns.
• Assisted influencers with their creative process to produce engaging, high-quality content.
• Oversaw end-to-end influencer marketing execution, from onboarding to final delivery.
• Successfully worked with brands like SMART Bazaar, Fashion Factory, Trends, Lee Cooper, Trends Footwear, Performax, Reliance Digital, and more.