I've always been fascinated by how brands tell their stories, and that passion fuels my approach as a dynamic communications professional. With a BBA in Marketing from NMIMS, I bring a results-oriented perspective honed at MSL Publicis Groupe, where I've excelled in strategic media relations and event execution, helped execute award-winning campaigns, enhanced brand visibility, and delivered impactful insights through market research and analysis.
Clients: Amway India, Bharti Airtel Foundation, Cuisine India Society
Helped lead earned media impact across sectors: Contributed to high-performing PR campaigns that built national and regional visibility for clients across health, education, FMCG, nonprofit, HR, and lifestyle sectors—playing a key role in multiple award-winning initiatives, including Bharti Airtel Foundation’s Grand Prix and Silver-winning campaign at the Campaign India Awards.
Crafted compelling brand narratives: Developed press releases, authored articles, media pitches, and listicles across corporate, CSR, brand, and HR pillars. Also created website and social content for Cuisine India Society, spotlighting Indian culinary heritage and sustainability.
Client Servicing: Served as a key point of contact for day-to-day client communication, ensuring timely execution, aligned messaging, and consistent brand visibility.
Documentation & Insights: Compiled detailed daily, weekly, and monthly reports, along with competition analysis, performance dashboards, and monthly review documents to inform strategic decision-making.
On-Ground Execution & Event PR: Coordinated media engagement and event execution for Bharti Airtel Foundation’s Teacher App launch, attended by Union Minister Dharmendra Pradhan. Supported visibility for health-tech innovation at Startup Mahakumbh’s Health & Biotech Pavilion. Also contributed to high-energy on-ground brand activations for McDowell’s and BYD.
Managed the brand’s Instagram account for Daily Objects Global, overseeing daily content planning and engagement.
Played a key role in enhancing site-wide SEO content by conducting comprehensive keyword research and incorporating changes accordingly.
Conducted market research to support social media outreach on platforms like Reddit and YouTube.
Researched, launched, and handled the brand’s TikTok US account, garnering over 1,500 views.
Educated young girls on the menstrual cycle: Delivered informative lessons on its phases, helping them understand what’s considered normal and abnormal.
Strategic Communications