Shreya Joshi
Business Strategist
Mohali
Summary
Strategist with expertise in formulating effective business strategies that enhance growth and competitive positioning. Skilled in market analysis, opportunity identification, and solution development aligned with organizational objectives. Demonstrated success in leading cross-functional teams to achieve project goals and drive collaboration. Proven history of delivering significant results for clients and stakeholders.
Overview
4
4
years of professional experience
2
2
Certification
Work History
Independent Business Strategist
(Hybrid)
01.2025 - Current
- Delivered data-driven growth and AI enabled strategy solutions for SME’s and social organisations, improving decision making
- Conducted market research and competitive analysis using AI-powered deep search tools
- Built consultant-grade decks and data visualisations in
- Automated research, reporting, and lead qualification, saving 20+ hours/week for SMEs
- Applied no-code tools and AI to prototype internal dashboards and decision tools
President and strategic consultant (Pro Bono)
Loksewa NGO
, Himachal Pradesh
- Led planning and execution of 20+ social initiatives, impacting 300+ underprivileged people across community
- Scaled volunteer engagement by 20% through structured outreach, leadership and execution discipline
- A registered non-governmental organisation. Dedicated to social welfare and public service activities
Business Development Associate
International Business Times Media
London
01.2024 - 01.2025
- Won 10 new international clients including 3 major partnerships and 2 affiliate deals by tailoring proposals to client needs and industry insights
- Drove a 25% rise in qualified client acquisition through data-driven market segmentation and refining proposal narratives
- Expanded active prospect pipeline by 300+ organisations through weekly outreach campaigns improving client engagement by 30% across key markets
- Grew revenue by 10% by designing targeted, analytics-backed advertising strategies and penetrating new markets across Europe, the US and Asia
- A digital media company producing global business, finance and technology news and branded insights solutions across 10+ countries
Business Development Manager
G.G.C. Transport Company
Punjab
01.2020 - 01.2023
- Increased annual revenue by 15% by designing and executing data-driven sales strategies
- Expanded market penetration by 20% by analysing customer route data to identify underserved FMCG distributors and launching tailored delivery and pricing models
- Secured 2 long-term contracts worth £100,000 by independently drafting competitive proposals and leading persuasive negotiations with senior client leadership
- Delivered £50,000 annual cost savings for a key FMCG client by coordinating with operations, finance and supplier teams to redesign delivery routes and negotiate supplier agreements
- A regional logistics and supply-chain solutions provider serving FMCG and other sectors across North India
Education
MSc - International Management
University of Sheffield
Sheffield, United Kingdom01.2025
Bachelor of Arts (Honors) - Political Science
Guru Nanak Dev University
Punjab, India01.2021
Skills
- Microsoft Office and Google Suite
- Data analysis and visualization
- Market research and analysis
- Client acquisition and retention
- Sales strategy development
- Proposal writing
- Competitive analysis
- Team leadership and collaboration
- Stakeholder coordination
- Communication strategies
- Customer relationship management
- Negotiation skills
- Business development planning
- MS Teams and collaboration tools
- No-code automation solutions
- Full-stack development and debugging
Certification
- Chartered Manager, Level 7 diploma, Chartered Management Institute, 2025
- AI tools Workshop, be10X
Websites, Portfolios and Profiles
http://www.linkedin.com/in/shreyajoshibizz
Languages
Punjabi
First Language
Hindi
Proficient
C2
English
Proficient
C2
Hobbies and interests
- Debating and public speaking (Best Speaker, University Inter-College Debate Championship)
- Writing and Research (published an article on sustainable rural development)
- Badminton
Accomplishments
- Captain, University Business Challenge, England, United Kingdom: Led a 5 member team to semi-finals of UBC, developing a. market entry plan that simulated a retail company's market share by 10% and profitability under UN SDG targets.
- Received an award for Case Study Analysis and Sustainability Advocacy.
- Coordinated cost-effective and high-quality supply chain services and as a result company was awarded Best service provider award by Dabur India for exceptional service quality.
- Achieved certification through the Chartered Management Institute (CMI), London.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Independent Business Strategist
(Hybrid)
01.2025 - Current
Business Development Associate
International Business Times Media
01.2024 - 01.2025
Business Development Manager
G.G.C. Transport Company
01.2020 - 01.2023
MSc - International Management
University of Sheffield
Bachelor of Arts (Honors) - Political Science
Guru Nanak Dev University
President and strategic consultant (Pro Bono)
Loksewa NGO