Shreya Mohanty
Advertising Enthusiast|Influencer Marketing Specialist
Noida
Summary
As an economics graduate with a passion for marketing, I bring a unique blend of analytical prowess and creative insight to the table. With a strong commitment to turning ideas into actionable strategies, I excel in the fast-paced environment of marketing and advertising. My proficiency in critical thinking and proven leadership abilities, honed through both academic studies and hands-on experiences, enable me to develop innovative campaigns that resonate with audiences and drive measurable results. Eager to leverage these skills and make a meaningful impact in the dynamic field of marketing.
Overview
2
2
years of professional experience
3
3
years of post-secondary education
Work History
Volunteer
Uttejana Foundation
01.2022 - 06.2022
- Managed the social media for the foundation and made interactive reels and posters for awareness and fundraising.
Executive- Ambassador and Creator
Sociowash
05.2023 - Current
- Managed Campus Ambassador Programs for Philips, Myntra, and Urbanic, overseeing influencer marketing, ambassador management, and carried out multiple brand campaigns.
- Led Urbanic Campus Squad, managing 200 ambassadors and coordinating monthly content planning, also worked on offline IPs.
- Spearheaded Myntra and Philips campus programs, devising tailored marketing initiatives to enhance brand engagement
- Established and nurtured influencer relationships to drive brand awareness and engagement
- Developed and executed strategic marketing plans aligned with client objectives and brand identity
- Played a pivotal role in ideating content strategies and enhancing brand visibility across digital platforms
- Supported renowned brands like OnePlus, KFC, Paytm, Nykaa, and Tinder in developing marketing strategies and campaigns
- Managed and led social media presence for Youthbeat, orchestrating successful offline activations.
Intern ( Digital Marketing)
UNO MINDA
06.2022 - 08.2022
- Assisted marketing coordinators and graphic designers with website copywriting and proofing
- Did content writing and worked in basics of SEO
- Assisted with capturing and analyzing social media metrics
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns
- Maintained editorial calendar to keep content timely, relevant and engaging.
Education
BA(H)Economics -
AMITY UNIVERSITY
01.2020 - 05.2023
Commerce With Mathematics - undefined
Mayoor School
Skills
Brand Campaign Managementundefined
Additional Information
Brand Management: Aligning Business, Brand and Behaviour- University of London & London Business School
Timeline
Executive- Ambassador and Creator
Sociowash
05.2023 - Current
Intern ( Digital Marketing)
UNO MINDA
06.2022 - 08.2022
Volunteer
Uttejana Foundation
01.2022 - 06.2022
BA(H)Economics -
AMITY UNIVERSITY
01.2020 - 05.2023
Commerce With Mathematics - undefined
Mayoor School
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