Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shreya Nigam

Gurgaon

Summary

Dynamic professional with a proven track record at Kotak Mahindra Bank, excelling in business strategy and stakeholder management. Adept at driving brand awareness and client engagement through innovative marketing initiatives. Recognized for textbook authorship and intercultural collaboration, delivering impactful educational resources and fostering strong relationships across diverse communities.

Overview

14
14
years of professional experience

Work History

Full-Time Volunteer Teacher & Research Resident

Drikung Kagyu Institute & Songtsen Library
Dehradun
04.2022 - 08.2025
  • Company Overview: Renowned global institutions preserving Himalayan & Tibetan culture and advancing Buddhist research and education.
  • Delivered full-time instruction in English grammar, literature, and communication to 40-50 senior students (Grades 9-12) affiliated with Sampurnanand Sanskrit Vishwavidyalaya (UGC-accredited), which administers their annual examinations through a structured, state-recognized academic framework.
  • Interacted daily with a monastic community of several hundred monks and nuns, facilitating informal learning, mentorship, and academic support across varied monastic age groups.
  • Authored two English grammar textbooks designed specifically for monastic learners; foreword attached to substantiate authorship and contextual intent.
  • Conducted regular workshops on health and well-being, blending modern concepts of physical and emotional care with traditional Buddhist values.
  • Performed translation work of educational and cultural texts, enhancing accessibility across linguistic and cultural boundaries.
  • Collaborated closely with spiritual and educational leadership within the Drikung Kagyu Institute, a prominent institution focused on preserving and promoting Himalayan and Tibetan Buddhist philosophy, culture, and education.
  • Lived and worked as a research resident at Songtsen Library, an Internationally recognised leading center for Buddhist and Himalayan studies, engaging with scholars, resources, and archives to deepen understanding of Buddhist philosophy, culture, and textual traditions.
  • Renowned global institutions preserving Himalayan & Tibetan culture and advancing Buddhist research and education.

Senior Manager - Government Business & Public Affairs

Kotak Mahindra Bank
Gurgaon
12.2020 - 09.2021
  • To build strong and robust central Government and Ministerial relationship to onboard them offering a range of banking products and services.
  • Target at increasing the balances and earn revenue by providing high standards of service on an ongoing basis, while maintaining and deepening the existing relationships in order to generate more revenue streams for the bank.
  • Provide solutions to the Government Business domain clients to seamlessly facilitate their day-to-day transactions.
  • Actively focussed on acquiring new clients from the Central and State Government domain.
  • Worked on Mandes for Income Tax, GST etc for the Central Government.
  • Handled mandates such as National Health Mission for various State Governments.
  • Working knowledge of PFMS, and various Centre and State Government schemes.

Senior Manager-Marketing

Kotak Mahindra Bank
New Delhi
04.2018 - 05.2019
  • Responsible for planning, budgeting and managing end to end marketing activities, BTL activations, marketing alliances, measurement and metrics to improve walk-ins, brand awareness, and conversions at bank branches in Delhi and NCR.
  • Responsible for designing strategic, customer-facing programs to achieve engagement and retention goals.
  • Ideating and executing national level campaigns for current and savings account acquisition.
  • Leveraging deep domain and competitive landscape understanding, help shape and evangelise customer segmentation, create complex experiment frameworks, analyze results, and structure programs covering a wide variety of customer-facing channels and touch points.
  • Partner with product and digital marketing teams to build roadmaps and execute projects that lead to increased engagement from active customers as well as lapsed customers.
  • Responsible for ensuring a strong brand positioning and recall, and driving visibility and footfalls to each bank branch, while delivering on the brand messaging of quality and reliability.
  • Assist zonal head in the annual marketing activity plan and budget, linked to overall business plan, with a strong focus on Return on Investment (ROI).
  • Constantly updating and managing in-bank branch branding to meet communication objectives and drive footfalls and conversions.
  • Analysing the consumer journey purchase pattern and any other key insights and habits and document the insights in defined format along with the data team.

Manager-Marketing

Kotak Mahindra Bank
New Delhi
04.2016 - 03.2018
  • Develop and execute marketing and user acquisition strategies to drive acquisition, retention and deepening.
  • Responsible for planning, budgeting and managing end to end marketing activities, BTL activations, marketing alliances, measurement and metrics to improve walk-ins, brand awareness, and conversions at bank branches in Delhi and NCR.
  • Driving corporate campaigns.
  • Partner with cross-functional stakeholders including product and leadership team, to drive product roadmaps, strategy and execution, on ground.
  • Improving the visual standards of the bank branches, as per the brand guidelines of the company.
  • Assist Zonal Marketing Manager and Regional Business Manager in leading the marketing initiatives to improve lagging product/service through analysis of data driven decisions.
  • Leverage marketing insights to better understand our customers.
  • Developing the marketing plan and performing market research, such as focus groups, customer feedback, competition benchmarking.
  • Increasing market share through customer loyalty events.

Deputy Manager-Marketing

Kotak Mahindra Bank
New Delhi
12.2013 - 03.2016
  • Responsible for experiential marketing through devising BTL activations and events at various avenues with an objective to ramp up various business parameters & enhance brand recall.
  • Create and execute innovative strategies and marketing plans that drive awareness, engagement and product adoption.
  • Driving customer loyalty events for Private Banking and Wealth Management customers.
  • Specialize in new and unique ways of designing engagement platforms.
  • Agency and vendor management.
  • Ideate, plan, and execute marketing activations and initiatives.
  • Collect and analyze customer data to unlock differentiated insights with the product team.
  • Awarded for Excellence in Regional Marketing Activations.

Executive-Catering and Convention Sales

The Leela Palaces and Hotels
Gurgaon
05.2011 - 11.2013
  • Responsible for selling banquet space/related room blocks for Catering (Meetings, Conventions, Residential Events).
  • Directly responsible for developing social market segment for the hotel.
  • Pitching into business through sales calling, regularly meeting with the old clients, also bringing new accounts to the hotel.
  • Handled corporate accounts such as Coca-Cola India, PepsiCo India, Nestle India, Toyota Kirloskar, Honda Scooter and Motorcycle, Harley Davidson, Nokia, Bharti Airtel, Marks and Spencer.
  • To assist Sales Manager, to prepare the annual plans with measurable objectives, strategies and action plan to achieve revenue and profit targets as outlined in the annual business plan.
  • Organised product launches, Corporate and Social events for 900-1000 persons.
  • Maintaining and updating the database of existing clients.
  • Awarded Quality Gem of the Quarter (January-March 2013).

Education

Post Graduate Diploma - Business Management

Narsee Monjee Institute of Management And Higher Studies
Distance Education
02.2020

B.Sc (hons) - Hotel and Restaurant Management

Institute for International Management and Technology
U.K.
07.2011

Skills

  • Research and knowledge management
  • Intercultural collaboration
  • Textbook authorship
  • Translation services
  • Teaching and mentoring
  • Content marketing
  • Brand building
  • Event management
  • Business strategy
  • Business development
  • Marketing alliances
  • Banking and finance
  • Government relations
  • Business acumen
  • BTL activations
  • Public affairs engagement
  • Stakeholder management
  • Innovation strategies
  • Creative problem-solving
  • Digital marketing expertise
  • Branding initiatives
  • Brand management practices
  • Sales and marketing strategies
  • ROI-focused analysis
  • Curriculum development techniques
  • Educational resource creation strategies
  • Linguistic accessibility expertise
  • Cultural sensitivity training
  • Client consultation skills
  • Marketing strategy development techniques
  • Relationship building skills

Timeline

Full-Time Volunteer Teacher & Research Resident

Drikung Kagyu Institute & Songtsen Library
04.2022 - 08.2025

Senior Manager - Government Business & Public Affairs

Kotak Mahindra Bank
12.2020 - 09.2021

Senior Manager-Marketing

Kotak Mahindra Bank
04.2018 - 05.2019

Manager-Marketing

Kotak Mahindra Bank
04.2016 - 03.2018

Deputy Manager-Marketing

Kotak Mahindra Bank
12.2013 - 03.2016

Executive-Catering and Convention Sales

The Leela Palaces and Hotels
05.2011 - 11.2013

Post Graduate Diploma - Business Management

Narsee Monjee Institute of Management And Higher Studies

B.Sc (hons) - Hotel and Restaurant Management

Institute for International Management and Technology

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Shreya Nigam