Shreya Paul

Industry – Fundraiser, B2B – Geosynthetics, Education, Real Estate.

• Develop and implement data-driven campaign strategies aligned with business goals.
• Create media plans using client data, competitor insights, and industry trends.
• Researching competitor activities to refine strategies.
• Aligning campaign strategies with market trend.
• Translating business goals into PPC strategies, identifying target audiences, and developing action plans.
• Managing Team.

Industry – EdTech, Logistics, NGO, Travel, Real Estate, Fashion Brand, B2C

• Work closely with marketing, sales, and product teams to align PPC efforts with broader business objectives.
• Creating and planning a variety of PPC campaigns across a range of digital channels.
• Analyse campaign data to identify trends, insights, and areas for improvement.
• Generate regular reports on campaign performance, providing detailed analysis and actionable recommendations.
• Use analytics tools such as Google Analytics, Adjust, and Microsoft Clarity to track and measure the effectiveness of campaigns.
• Present campaign results, insights, and recommendations to stakeholders in a clear, concise manner.

Industry - Real Estate.

• Understanding client business objectives and preparing PPC campaigns (Pay-Per-Click) for Lead generation websites.
• Creating and planning a variety of PPC campaigns across a range of digital channels.
• Reduced CPL by 62% for one of the premium clients.
• Increased the qualification ratio by 57% for most of the projects.
• Worked toward reducing the CPC, which effectively decreased the CPLs.
• Worked with the account manager’s team to develop strategies.
• Trained 3 or more new employees.

Industry - Real Estate, Automobile, B2B, Medical

• Creating & Executing Paid campaigns.
• Client communication.

Industry - Matrimony, B2B, Educational, B2C, Medical

• Worked on almost 10+ paid media clients including activities such as client communication, ad copy creation, media plan reports, & monthly progress reports.
• Understanding client business objectives and preparing PPC campaigns (Pay-Per-Click) for Lead generation websites.
• Creating and optimizing PPC Search, Display & App campaigns in Google AdWords.
• Lead Generation & Brand Awareness on Facebook.
• Execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.
• Creating detailed analyses and reports of campaigns successfully achieved targets for B2B Clients with 12 % qualified leads.