Shreya Shah
Chennai
Summary
Dynamic media publisher with over 5 years of experience, successfully driving a 30% increase in audience engagement through strategic content development. Expertise in digital publishing and project management, with a focus on crafting compelling narratives that resonate with target markets. Proven ability to ensure brand consistency and deliver impactful communication across various platforms.
Overview
13
13
years of professional experience
Work History
Entrepreneur
ICONIC STYLES BY SHREYA
CHENNAI
01.2022 - Current
- Designed fashion collections that captured contemporary trends and consumer demands.
- Launched fast fashion brand 'STITCH', overseeing every step from concept to storefront. Generated 5x revenue in just two years.
- Directed comprehensive business operations to ensure strategic growth and development.
Media Publisher
FirstView Group
Chennai
10.2023 - 10.2024
- Developed 300+ pieces of high-engagement content (blogs, articles, newsletters) for multiple publications, helping increase target-audience reach by 30%.
- Managed a quarterly editorial calendar covering 50+ deliverables, ensuring 100% on-time publication across digital and print platforms.
- Reviewed and edited 80+ manuscripts, improving clarity, grammar, and style consistency, which reduced revision cycles by 25%.
- Conducted market and audience research across categories, identifying trends that improved content relevance and boosted reader engagement by 20–25%
Technical Content Writer
Prateek Technosoft
12.2020 - 12.2021
- Produced 20–25+ technical articles per month for the company website, improving organic visibility and supporting product education for customers.
- Crafted high-quality blogs for premium clients like Moksha and Pothy’s, contributing to a 15–30% increase in engagement across fashion and elite clothing content categories.
- Collaborated with graphic designers and the tech team to deliver 100% of content within daily/weekly deadlines, ensuring smooth publishing workflows.
- Optimized website and blog content using SEO best practices, resulting in higher search rankings and up to 25% increase in organic traffic.
- Coordinated end-to-end content production, reducing turnaround time by 20–40% through improved planning and communication.
- Developed content calendars and managed multi-stakeholder approvals, maintaining a consistent posting frequency across platforms.
- Ensured brand consistency and accuracy across design + content, contributing to a stronger brand voice and improved customer perception.
Content Writer
Clorida Infotech
11.2019 - 11.2020
- Produced 150+ high-quality articles, blogs, and web copies, improving overall content output by 35% while maintaining strict brand and keyword optimisation.
News Feature Writer
Charles Group
07.2019 - 04.2020
- Served as News Feature Writer for Dubai news channel, specializing in trending topics.
- Wrote impactful news stories for five diverse regions: Malaysia, Dubai, Europe, China, and India.
- Conducted thorough research to support accurate and engaging journalism.
Intern
Times Of India
06.2012 - 07.2012
- Response and Edit dept. with 3 by-lines.
Education
Master of Arts - Media & Advertising
MICA
Ahmedabad01.2018
BA - Journalism
M.O.P Vaishnav College for Women
Chennai01.2013
High School Diploma -
C.S.I Bain School (Mat.)
CHENNAI01.2009
High School Diploma -
C.S.I Bain School (Mat.)
CHENNAI01.2007
Skills
- Digital publishing
- Project management
- Audience engagement
- Market research
- Content strategy
- Creative writing
Freelance Work Experience
- Freelance Content writing for Parent Circle magazine.
- Freelance Content Writing for digital marketing company – Clorida Infotech.
Pursuits
- Worked on Issues at CNN-IBN, shot a short film on the website called 'Kuppattoti.com'.
- Travelled to Kanchipuram to shoot Kanchipuram silk sarees.
- Collected Vox-Pops from public for the channel's yearly voting the 'Best Indian Of the Year'.
- Gave article on School SAVY newly opened at Ashoke nagar.
- Covered the RD Burman book launch at the Crossword book store.
- Interviewed the owner of Theater Y and gave an article on it.
- Visited new food chains which had established in and around the city and reviewed about them under the FOODOLOGY column.
Inspirations
CNN-IBN reporting work, interviewing people, reviewing on Lifestyle, Travel issues.
Accomplishments
- Best Student, Magazine Committee, 2013
- Best Student, Magazine Committee, 2012
Additional Details - Languages Known
- English
- Hindi
- Tamil
Personal Information
Date of Birth: 08/11/92
Academic Review
- PG in Media Entertainment and PR, 05/01/18, MICA
- BA Journalism – Third Year, 05/01/13, M.O.P Vaishnav College for Women (Chennai)
- BA Journalism – Second Year, 05/01/12, M.O.P Vaishnav College for Women (Chennai)
- BA Journalism – First Year, 05/01/11, M.O.P Vaishnav College for Women (Chennai)
- XII, 05/01/09, C.S.I Bain School (Mat.)
- X, 05/01/07, C.S.I Bain School (Mat.)
Internship
Times Of India, 06/01/12 - 07/05/12, Response and Edit dept. with 3 by-lines
Timeline
Media Publisher
FirstView Group
10.2023 - 10.2024
Entrepreneur
ICONIC STYLES BY SHREYA
01.2022 - Current
Technical Content Writer
Prateek Technosoft
12.2020 - 12.2021
Content Writer
Clorida Infotech
11.2019 - 11.2020
News Feature Writer
Charles Group
07.2019 - 04.2020
Intern
Times Of India
06.2012 - 07.2012
Master of Arts - Media & Advertising
MICA
BA - Journalism
M.O.P Vaishnav College for Women
High School Diploma -
C.S.I Bain School (Mat.)
High School Diploma -
C.S.I Bain School (Mat.)