Summary
Overview
Work History
Education
Skills
International Exposure
Timeline
Generic

Shreya Sharma

Bengaluru

Summary

Over 10+ years of work experience in Digital B2B Sales and Partnership development across Paytm, Flipkart and start-ups like Acko General Insurance.

  • Adept at Problem Solving, I am leading digital ad sales at Paytm for key verticals - Handsets,Electronics, BFSI driving revenue growth by over 15%(Y-O-Y) and lead innovative product solutions.
  • With a proven track record at Flipkart and Acko, my strategic partnerships and marketing acumen have consistently delivered impactful results across Value added services and financial offerings like Insurance.

Overview

10
10
years of professional experience

Work History

Business Head - Digital Ads

Paytm
Bangalore
12.2022 - Current
  • Heading key verticals - Handsets, Consumer Electronics, and BFSI, clocking 4Cr+ monthly revenue ( 15% YOY growth) and improving margin by 10% through optimising on campaign mix.
  • Handling a team of 4 KAMs working over 40+ active accounts for branding and performance campaigns. Key clients - BFSI (Acko, VISA, Star Health), Handsets (Apple, Oppo, Samsung, Boat, LG, and more)
  • Heading innovation and ideation with product to create new revenue streams for Digital Ads.

Business Head - Digital Insurance

Paytm
Banaglore
04.2022 - 11.2022
  • Headed Digital Motor insurance vertical and scaled up from 13 Cr to 20 Cr monthly revenue with ~11% gross margin ( 15% higher post re-negotiations with key insurers)
  • Created new UI/UX design for storefront, single-click renewal flows, growth measures for increasing top-line traffic on Insurance page.
  • Led partnerships with 10+ insurers over new product integrations across private and commercial vehicles, as well as sachet insurance products like UPI fraud, etc.

Senior Manager – Fintech Business Development & Partnerships

Flipkart Internet Private Limited
Bengaluru
05.2020 - 03.2022
  • Forged partnerships across Value Added services charter with top Government & Private sector Insurance companies, Global Insurtech Intermediaries (Cover-genius Australia) & Established Indian players
  • P&L owner of Attachment Value Added Services segment (VAS Protection plans) clocking over 100 Cr+ in Gross GMV with high contribution margin (CM) focus
  • Launched Standalone Group health & Life Insurance programs with leading Insurers, clocking 3K+ policies per month, customized for FK base.
  • Launched Market first VAS category for Small home appliances clocking ~12 Cr ARR – expanding over 15 verticals
  • Co-created industry first all-round cyber insurance product with Private Insurer as attachment across e- commerce categories – Presented with FK Ace-Alliance award/Mission Impossible Award for launching this product

DGM Strategic Alliances & Partnerships

Acko General Insurance Limited
Bangalore
12.2018 - 04.2020
  • Built business potential of $ 10 million through partnerships for micro-insurance in BFSI Telecom, Retail domain –
  • Launched partnership with 3rd largest NBFC in Jan’20
  • Responsible for client engagement, tech-product development, deal negotiation and tech integration – End to end execution for new programs/deals
  • Created sales funnel for business verticals to be targeted in FY 21 to execute 5X growth -Market Study and roadmap for Partnership Strategy 2020
  • Owned end-to-end product workflow, consumer experience & life cycle management – Key changes in policy issuance & claims workflow basis operational ease – reduction in man-hours by 10%

Manager - Consumer & Brand Insights

Vodafone India Limited
Mumbai
01.2017 - 11.2018
  • Devised key segmentation strategies for Rural vertical to drive data penetration leading to increase from 27% to 30%- Defined cohorts (FB Analytics) & enabled campaigns
  • Developed product GTM for Youth Product-Career Compass tool to drive brand preference & Salience – Ran campaigns for A/B testing; Interaction with Global teams for roadmap/Go-live
  • Developed product proposition for Kissan-Mitr (30 lac UU)- GTM & engagement charter delivery

Management Trainee (Analytics)

Vodafone Idea Limited
Chennai
06.2015 - 12.2016
  • Structured customised retention offerings gaining incremental retention by 30% preventing potential revenue loss ~ 30 Cr : Implemented across 22 circles/specialised retention plans

Education

MBA - Marketing

JBIMS
Mumbai
05.2015

B.Tech - Electronics And Communications Engineering

LNMIIT
Jaipur
05.2012

Skills

  • Business Development
  • Negotiation
  • Product Management & Solutioning
  • Problem Solving
  • Business Analytics
  • Advertising and marketing

International Exposure

 Amongst top 10 students for International Internship at world's largest Integrated steel plant – Arcelor Mittal Kazakhstan. Worked in a global team setup to nurture cross-cultural skillset in project management & completion

Timeline

Business Head - Digital Ads

Paytm
12.2022 - Current

Business Head - Digital Insurance

Paytm
04.2022 - 11.2022

Senior Manager – Fintech Business Development & Partnerships

Flipkart Internet Private Limited
05.2020 - 03.2022

DGM Strategic Alliances & Partnerships

Acko General Insurance Limited
12.2018 - 04.2020

Manager - Consumer & Brand Insights

Vodafone India Limited
01.2017 - 11.2018

Management Trainee (Analytics)

Vodafone Idea Limited
06.2015 - 12.2016

MBA - Marketing

JBIMS

B.Tech - Electronics And Communications Engineering

LNMIIT

Similar Profiles

CREATE PROFILE
Shreya Sharma