Shreya Singh
Marketing Executive
Gurgaon
Summary
Dedicated Marketing Professional with experience in achieving tangible results and cross-team collaboration. Proactive and excited to partner with like-minded individuals to achieve goals.
Overview
4
4
years of professional experience
Work History
Marketing Executive
Unicharm India Private Limited (Brand: SOFY)
03.2024 - Current
- Launched the Sofy Club period tracking app and achieved over 1 million installs through targeted campaigns, influencer activations, and in-app engagement.
- Managed celebrity shoots with brand ambassador Sara Ali Khan, producing digital video campaigns (DVCs) that boosted brand recall and consumer reach.
- Grew the Instagram community by over 50K followers, improving engagement through Gen Z-focused content, quirky creatives, and influencer-led campaigns.
- Built consumer journey funnels (digital, brand, e-commerce/quick commerce), helping improve awareness, trials, and repeat purchases.
- Led the digital strategy for the Sofy sanitary napkin brand across social media, e-commerce, and quick commerce platforms, driving strong engagement and brand visibility.
- Managed monthly marketing budgets overseeing media planning and execution across Meta, Google, OTT, and Gaming platforms. Ensured efficient allocation, ROI tracking, and cost-effective performance of digital, influencer, and offline campaigns.
- Directed the launch of four new SKUs and ensured consistent positioning across digital and on-ground channels.
- Coordinated multiple creative and media agencies to deliver integrated campaigns aligned with brand goals and KPIs.
- Executed regional influencer campaigns and digital films in UP, Bihar, Maharashtra, and Punjab, strengthening local market connections.
- Partnered with a medical expert to launch doctor-led content, improving brand credibility and consumer trust.
- Created relatable brand storytelling through podcasts, quirky notifications, and micro-influencer tie-ups, making Sofy resonate with younger audiences.
Marketing Specialist
Hja & Associate
06.2023 - 02.2024
- Provided strategic marketing consultation to early-stage startups, guiding go-to-market strategies and brand positioning.
- Monitored market trends, researched consumer behavior, and analyzed competitor activities to identify growth opportunities.
- Performed A/B testing and managed growth marketing projects to improve campaign performance and ROI.
- Designed and implemented advertising, public relations, and social media campaigns to maximize brand visibility.
- Collaborated with cross-functional teams and external agencies to develop and execute strategic marketing plans.
Senior Marketing Executive
Maison D Auraine
01.2022 - 04.2023
- Manage the social media channels of two major international brands GKHair (mass premium) & pH (luxury) Hair care brands and brought an increase in Instagram followers of about 47%, platforms: Instagram, LinkedIn, Youtube, Pinterest, Facebook
- End to end Marketing campaign (brand & influencers management) to drive awareness and leads
- Planning, segmentation, and creative execution, ensure our brand message is strong and consistent across all channels and marketing efforts
- Plan marketing communication strategies to meet our highest priorities and liaise with all members of the campaign team to ensure effective and efficient delivery
- End to end management with team to plan and manage brand events both offline and create buzz on social media channels
- Collaborated with 300+ influencers & celebrities, conducted 117 shoots pan India and handled BTL Activities (50+)
- Identifying trends, insights, and optimizing spending and performance based on the insights, planning quarterly budget, working alongside agencies (pr team, influencer agencies) for content and social strategies, and working alongside paid media team, graphic designing team for creatives and marketing assets
- Revamping the communication on the LinkedIn channel and bringing an increase in followers by 32% and an increase in page views by 50%
- Strategizing and executing channel: Pinterest, youtube for the brand, online reputation management, using social tools (brandwatch, ryter, insider, unmetrics) to identify trends and competition benchmark
- End to end influencer marketing management, research, negotiation and closure of influencers as per campaign requirement, Execution of whole campaign
- Pan - India salon campaign Management
- Share a quarterly plan for action and deliverables against set targets
- Interact with sales team to develop holistic marketing campaigns to strengthen the brand recall and consideration in the specific markets
- Market research, planning new brand launch strategies, oversee & execute social media calendar, creating post promotion plan, grid planning, brief preparation as per campaign and brand guidelines.
Education
MBA - Marketing & Business Analytics
IILM Graduate School of Management
04.2001 -
Skills
Communication management
Timeline
Marketing Executive
Unicharm India Private Limited (Brand: SOFY)
03.2024 - Current
Marketing Specialist
Hja & Associate
06.2023 - 02.2024
Senior Marketing Executive
Maison D Auraine
01.2022 - 04.2023
MBA - Marketing & Business Analytics
IILM Graduate School of Management
04.2001 -
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