Shreya Singh
Saharanpur
Summary
MBA (Finance & Marketing) with hands-on training in Digital Marketing. Skilled in SEO, Google Ads, Meta Ads, content strategy and funnel creation. Strong understanding of lead generation, customer psychology and performance metrics. Seeking a growth-focused role in Digital Marketing/ Performance Marketing where strategy and execution drive measurable results.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Associate Partner
Dubaibulls
Dubai, UAE
08.2021 - 12.2024
- Generated and nurtured leads through digital platforms and CRM systems.
- Managed online property listings and social media promotions to increase inbound enquiries.
- Analysed market trends to guide pricing and positioning strategies.
- Followed up with high-intent prospects, contributing to consistent revenue generation.
- Handled client relationship management and repeat business development.
- Coordinated with internal sales teams to improve lead conversion.
Business Development Associate
BYJUs
Bangalore, India
09.2020 - 03.2021
- Conducted consultations with parents and students to convert leads into enrolments.
- Used persuasion and structured sales funnels to increase client acquisition.
- Contributed to revenue targets through lead follow-ups, and relationship building.
Associate Operations
Investors Clinic
Noida, India
07.2019 - 09.2020
- Assisted clients in property buying and selling decisions.
- Promoted listings across online platforms to increase visibility.
- Supported pricing and investment strategy analysis.
Associate Operations
Meritnation
Delhi, India
09.2018 - 03.2019
- Managed a group of sales executives focused on client services.
- Collaborated with team members to achieve target results.
- Evaluated the dynamics of customer satisfaction.
- Engaged with customers to better understand needs and deliver excellent service.
Education
Masters - Digital Marketing
Delhi Institute of Digital Marketing
New Delhi01-2025
MBA - Finance And Marketing
Amity University
Noida01-2018
Commerce - Bachelor of Commerce
S.D College of Commerce
Muzaffarnagar 01-2016
Skills
- Social Media Strategy
- SEO (Keyword research, On-Page optimisation, Basic Technical Audit)
- Google Ads (Search Campaign set-up)
- Meta Ads (Lead Generation Campaigns)
- Funnel Strategy and Lead Nurturing
- Content Marketing and Blog Writing
- Market Research & Audience Targeting
DIGITAL MARKETING EXPERIENCE
Social Marketing Intern
Aprameya, Mumbai | July 2025 – October 2025
- Created digital content across social media platforms.
- Conducted audience research to improve engagement strategy.
- Assisted in influencer collaborations and campaign planning.
Digital Marketing Trainee
Online Strikers, New Delhi | August 2025 – October 2025
- Wrote blogs and created web stories for SEO focused content marketing.
- Performed social bookmarking activities to improve visibility.
- Conducted website and YouTube channel audits.
- Learned campaign structuring and funnel strategy basics.
PROJECTS
Google Ads Campaign Simulation Project
- Created a search campaign for a local service business.
- Conducted keyword research using Google Keyword planner.
- Structured ad groups and wrote conversion focused ad copy.
- Designed basic funnel strategy for lead capture.
SEO Website Audit project
- Conducted on-page SEO audit.
- Suggested keyword placement improvements.
- Identified meta description and internal liking gaps.
Certification
- Excel Using AI
Tools
Google Ads | Meta Ads Manager | Canva |
WordPress | Excel | Basic Google Analytics
Timeline
Associate Partner
Dubaibulls
08.2021 - 12.2024
Business Development Associate
BYJUs
09.2020 - 03.2021
Associate Operations
Investors Clinic
07.2019 - 09.2020
Associate Operations
Meritnation
09.2018 - 03.2019
Masters - Digital Marketing
Delhi Institute of Digital Marketing
MBA - Finance And Marketing
Amity University
Commerce - Bachelor of Commerce
S.D College of Commerce