Shreya Srivastava

• A part of the founding member team at ZAAMO, closely worked with the founders to build and lead Brand Management & Marketing teams for the unique concept of Content X Commerce strategy.
• Responsible for onboarding homegrown labels/ brands, developing relatable western fashion first catalogue, managing marketing campaigns, generating revenues for brands, catalogue management and day to day functioning of the brand side division of Zaamo.
• Developing a relatable catalogue as per the demand by Consumers. Identifying, planning and strategizing effective influencer led campaigns to deliver impactful influencer conversation for brands and monetize influencer stores to generate GMV.
• Identify and onboarded 800+ brands, 2000+ influencers, execute 10000+ content pieces.
• Led, executed experiential events like Brand meet-ups etc to build brand affinity and to generate influencer exclusive content.
• Redefined the Content & affiliate influencer Marketing Strategy for brands to drive traffic, acquire new followers and customers, increase conversions and maximise ROAS.
• Plan and Execute strategies to boost GMV month on month as well as influencer stickiness, customer acquisition, and retention as well.
• Build the Influencer Onboarding & Management teams and created processes for uniform yet effective flow of work in terms of onboarding, managing and improving conversions through influencer affiliated stores.
• Formulating relevant strategies to help the influencers in running their affiliate Ecommerce stores on Zaamo to achieve GMV targets on monthly basis, Monetization and retention with Zaamo, content creation, brand collaborations etc.

• Merchandising and ensuring product presentation is both commercially and visually strong.
• Identifying pages that require merchandising and planning the VM schedule accordingly.
• Making sure Pages look aesthetically appealing and artworks are displayed in the best order and products.
• Select product content for use across digital channels by adhering to the brief, creative brand guidelines and using an understanding of the collection to ensure all business goals are met.
• Identifying potential occasion festival season etc. and working with social media and community teams to promote them. Work proactively and bring new ideas to constantly improve the shopping experience based on customer behavior and analysis.
• Creating and selecting products for websites, banners, email for social media campaigns; follow-through on all areas of merchandising for Apparel, Home Decor etc.
• Reviewing of artworks by designers/artists on PrintShop every day, assuring new artwork is reviewed. While reviewing, making sure the fundamentals are checked in as the art title, dpi, category selection etc.
• Monitoring the VM of category pages, featured pages and other tagged pages to ensure a good mix of price points, styles, art, categories etc.
• Identifying products that need to be pushed for relevant tag pages.
• Monitoring the Navigation Bars, Product List Pages, Product Detail Pages for any glitches.
• QC of product detail pages to ensure accurate product category tagging, quality of images, product title description etc.

• Researched, analyzed & onboarded 200+ homegrown brands that accurately aligns with the TG & business proposition.
• Secured 500+ long-term accounts by recommending strategies to promote brand effectiveness and conversions.
• Conducted weekly sales analysis to identify trends and opportunities.
• Developed promotional strategies to maximize sales potential of merchandise assortments.
• Maintained a systematic tracking system to monitor image acquisition progress from the brands. Ensure all the images obtained meet quality standards and comply with platform guidelines.
• Collected and analyzed web metrics such as CTRs, PDP views & A2C per visit to identify trends and opportunities for improvement.
• Delivered an exponential growth by my set of brands in terms of an increased GMV to the business.
• Reviewed product descriptions and specifications for accuracy.
• Analyzed customer data to identify areas of improvement and maximize customer satisfaction.

• Account Management for key Natural and Fragrance categories in NYKAA. Portfolio consisted of than 100+ brands.
• Introduced a new vertical of Home Fragrance.
• Onboarded credible brands (a total of 70+brands on-boarded within 6 months). It has also given me the ability to research and out-spot new brands in the market.
• Conceptualize and create the monthly promotion calendar, aligning with the sales target and manage brand communication.
• Responsible for sales planning, meeting monthly sales and GMV targets.
• Conducted thorough quality checks on completed listings before publishing on the website and by doing competitor's analysis.
• Conducted demand forecasting and reorder point calculation to replenish stocks and continuously monitor inventory levels and adjust as needed.
• Plan and execute promotional campaigns. Create coupons, track and measure promotional activity performance.

Worked as an Intern in Jabong Gurgaon under Buying & Sourcing Team (Category: Accessory) for a time of 5 months (Jan 2018- May 2018).

The aim of the internship was to explore the e-commerce industry and worked on web atmospherics which was my Graduation Project. Web Atmospherics as concept is conscious development of website environment to induce a positive response from the customer mostly on visual and auditory cues such as layout, product display and website graphics.

Worked as an Intern in Shahi Exports Pvt. Ltd., Faridabad for a time of 2 months (May 2017- July 2017) with the merchandising team under brand United Colors of Benetton (Kids).

The aim of this internship was to study and understand the working of an Export house in comprehensive detail. For this a department wise study was conducted wherein an effort was made to understand the important aspects and practical details of the respective department which included knowing about its standard operating procedures, role and responsibilities of the employees and flowchart of various processes specific to the department in an export house.