Shreya Verma
Faridabad
Summary
Seasoned Digital Marketing Professional with 10+ of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth. Handling the complete process from planning, market analysis, strategic campaigns, implemented process, evaluate and execute with the improvements of websites. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
11
11
years of professional experience
Work History
SEO Manager
GUS Education India
2023.10 - Current
- Managed a team of SEO specialists and guided them in optimized SEO strategies
- Optimized copy and landing pages for search engine marketing purposes.
- Analyzed and audited clients' websites to address performance issues.
- Proofread and edited client content to alleviate errors and improve overall quality.
- Nurtured organic growth over time through consistent application of white-hat SEO techniques and long-term strategic planning.
- Conducted competitor analysis to identify potential areas for growth and outperformance.
- Boosted search engine rankings with consistent keyword research and targeted content development.
- Streamlined website performance by identifying and resolving technical SEO issues.
- Developed detailed reports on campaign performance using various analytics tools, presenting findings to stakeholders in an easily digestible format.
- Managed a team of content creators to ensure timely production of high-quality, optimized materials.
- Developed and executed comprehensive SEO strategies aligned with business objectives.
Affiliate Manager
GUS Education India
2021.10 - 2023.10
- Leading Affiliate Marketing strategy and Developing marketing plans for awareness, lead generation, and revenue growth
- Managing a 4-member team, and collaborating with cross-functional departments
- Presenting quarterly performance updates to the clients, collaborating on contracts, and nurturing publisher relationships
- On-boarding affiliates analyzing data, and presenting insights to clients
- Mentoring the team, fostering a positive work environment, and providing feedback to optimize skills
- Managing Top education affiliates like Keystone, Studyportals, Globalscholarships, CourseCompare etc.
- Streamlined reporting processes for improved data accuracy and quicker decision-making capabilities.
Campaign Manager
Magicbricks.com
2019.08
- Effectively managed portfolios of 90+ key clients in Delhi NCR, handling core business and strategic accounts
- Created tailored monthly campaign reports, arranged client GMeet calls, and ensured campaign success from onboarding
- Collaborated with sales for campaign expectations, strategized delivery channels, and optimized deliveries daily
- Proactively adapted strategies, integrated CRM systems, and organized webinars
- Organized surveys and quizzes addressing COVID-related market changes.
Manager
Apoxy Media
2018.04 - 2019.07
- Client Servicing Specialist aligning new and existing clients, understanding requirements, and fostering business growth
- Managing onboarded clients, coordinating with sales, and optimizing campaigns
- Resolving conflicts, processing needs promptly, and building strong client relationships
- Driving revenue through upselling and cross-selling opportunities
- Ensuring customer satisfaction and retention through effective decision-making
- Providing consistent reports to foster affiliate relationships while ensuring campaign quality is maintained.
Business Manager
Octane Marketing(Value First Digital Media)
2017.08 - 2018.03
- Sourcing and onboarding new marketers to enhance customer engagement through diverse channels such as Email, SMS, and Voice
- Emphasizing the significance of engagement throughout the customer journey for improved brand awareness and recognition
- Offering Chatbot solutions to cater to consumer intent, ensuring a seamless experience
- Managing prominent clients including Intex Technologies, Yakult, Dr
- Oetkar, Cremica, Franchise India, Map My India, and Tripoto.
Sr. Account Manager
Housing.com
- 2017.03
- Developing Key Accounts in Delhi, providing diverse solutions including Lead Generation, CRM, and more
- Proficient in up-selling online solutions
- Key Clients: Rishabh Group, Puri Constructions, Ansal API.
Manager
99Acres.com
2013.04 - 2016.08
- Handled top 50 Gurgaon clients, ensuring strong market understanding and tailored solutions to retain and enhance customer relations
- Achieved 90% of targets, including prestigious clients like Central Park, M3M, Sobha Developers, and more
- Managed Pune's top 50 clients with a 1.1 Cr annual base, maintaining relationships, integrating online marketing concepts, and achieving 63% annual growth
- Managed 250 Pune clients, achieving 91% retention and significant revenue contribution
- In New Acquisition Business, achieved 60% target in the first quarter, followed by consistent 15% annual growth, transitioning from brokers to developers.
Education
P.G.D.M -
Balaji Institute of Modern Management Pune
Pune01.2013
BSc. Computer Science -
Thakur College of Science And Commerce
Mumbai10th and 12th Grade -
Rajhans Vidhyalaya
Skills
- Strategic Planning
- ROI Monitoring
- Conflict Resolution
- People Manager
- Negotiations & Closures
- Affiliate Management/Nurturing
- Campaign Management
- Keyword Research
- Content Management
- Problem Solver
- Forecasting
- Budget Control
- Project planning and development
- Stakeholder Management
- Team Supervision
- Salesforce
- Convertr
- Power BI
- SEMrush
- Screaming Frog
- Google search console
Timeline
SEO Manager
GUS Education India
2023.10 - Current
Affiliate Manager
GUS Education India
2021.10 - 2023.10
Campaign Manager
Magicbricks.com
2019.08
Manager
Apoxy Media
2018.04 - 2019.07
Business Manager
Octane Marketing(Value First Digital Media)
2017.08 - 2018.03
Manager
99Acres.com
2013.04 - 2016.08
Sr. Account Manager
Housing.com
- 2017.03
P.G.D.M -
Balaji Institute of Modern Management Pune
BSc. Computer Science -
Thakur College of Science And Commerce
10th and 12th Grade -
Rajhans Vidhyalaya
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