Shreyangshi Raha

Company Wide Awards: FY23 PEAK Performer

• Demand Gen: I own pipeline targets and manage funnel conversion for APAC. I strategize and execute multiple global campaigns that have got over 4M in pipeline. I am constantly developing and testing messaging for the sell.g2 website & landing pages to increase conversions.
• Data Driven: I can work on most analytical platforms and can pull my own data for campaigns. I also am highly skilled in audience segmenting and targeted messaging.
• Communication: I have a strong hold of communication and am used to working with multiple stakeholders, including senior leadership from sales, marketing, product and business.
• Partnerships: I take care of crucial partners and am currently working towards monetizing partner relationships.

• Demand Gen: I managed BTL activities and oversaw all user acquisition plays in Pune. Worked heavily on retention and audience specific offers to increase demand.
• Partnerships: During my time there, I secured valuable partnerships with brands like Coca Cola, Monster, Lexie, Karachi Sweets which contributed to over INR 1.5Crore in brand revenue.
• Played a pivotal role in the Google Led Investment Project called Micro Market Profitability. Secured Series D of 200k because of this project.