Summary
Overview
Work History
Education
Skills
Coursescertifications
Personal Information
Timeline
Generic
Shreyansh Rai

Shreyansh Rai

Marketing Specialist
Delhi

Summary

A brilliant marketing professional graduated from Xavier Institute of Management. Previously worked as a an Assistant Manager at SBI Life Insurance. Currently working in Amazon as passionate marketing specialist maintaining and regulating the performance marketing channel for the wireless category. Effecting tracking, analysing the performance of the channel to track constant improvement. In addition, looking after external PR channels and social media marketing for the category. Reaching out to 600 million+ customers every year to make their buying journey easier.

Overview

4
4
years of professional experience
3
3
years of post-secondary education
2
2
Languages

Work History

Marketing Specialist

Amazon
09.2021 - Current
  • Compile and analyze traffic metrics to deliver actionable insights to management teams.
  • Spearheaded the successful launch of 50+ smartphone products over three years, collaborating with leading global smartphone brands. Strategically planned and executed comprehensive go-to-market (GTM) strategies, encompassing onsite and offsite campaigns, including push notifications, email marketing, SEO, PR, and social media initiatives.
  • Writing and scheduling content on emails, home pages, category pages, and pages across the site, compile and analyze traffic and other web metrics, and report on performance to our management teams
  • Propose, plan and execute new features, stores, and products with minimal oversight, partnering with business and technical teams to achieve project goals
  • Set goals that all functions may be involved in achieving and liaise with tech teams and global category teams to execute
  • Help to drive feature launches and site improvements to completion by coordinating with project managers, developers, the marketing team, designers, and other editors in similar roles across the business

Assistant Manager

SBI Life Insurance Co. Ltd
10.2020 - 08.2021

Managed operations across five SBI branches, working closely with business stakeholders and management teams to develop strategic initiatives. Identified and tailored investment opportunities for customers by analyzing their financial backgrounds and needs, ensuring optimal alignment with their goals.

Education

MBA/PGDM -

Xavier Institute of Management And Entrepreneurship
09.2021 - Current

B.Tech/B.E. - undefined

Guru Gobind Singh Indraprastha University (GGSIU)

XIIth - English

Xth - English

Skills

MS Office

Coursescertifications

  • Google analytics
  • MS excel specialist

Personal Information

Total Experience: 3 Years 6 Months

Timeline

Marketing Specialist

Amazon
09.2021 - Current

MBA/PGDM -

Xavier Institute of Management And Entrepreneurship
09.2021 - Current

Assistant Manager

SBI Life Insurance Co. Ltd
10.2020 - 08.2021

B.Tech/B.E. - undefined

Guru Gobind Singh Indraprastha University (GGSIU)

XIIth - English

Xth - English

Shreyansh RaiMarketing Specialist