Shreyas Deshmukh

Reliance Retail Ltd.

08.2023 - Current

Managed Procurement for Washing Machines, Dishwashers and Clothes Dryer at Reliance Digital, JioMart, JMD, B2B and Extended Channels (Smart, BISMI, Metro).
Managing the Washing Machine category at Reliance Retail, significantly contributed to streamlining assortment, improving inventory health, and driving growth through strategic negotiations and channel expansion resulting in 14.5% YoY growth for FY 2024–2025.
Spearheaded 800Cr category business while managing Tier 1 & Tier 2 brands.
Planned & Executed Store product Display (Planogram) for RD stores, while simultaneously launching new addition to assortment for RDin, JMD channel.
Successfully negotiated TOTs, additional marketing budgets and Ad-hoc supports to arrest end of life & aging inventory surge throughout the year.
Worked on inventory health optimization along with strategic NPIs to improve overall assortment laddering & more acceptability from customers.
Strategized and executed average selling price increase and growth in counter share for the brands managed.
On boarded new brands & aligned assortment for incremental sales across channels.
Successfully onboarded BISMI as an extended channel partner for the Washing machine category, managing the end-to-end process, including negotiations, relationship building, and channel integration.
Supported the category lead collaborated with marketing and supply chain teams to drive seasonal campaign (Washotsav), which contributes to 35% of overall sale for FY 2024-25.

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