Shreyas M
Bangalore
Summary
Data Analytics with over 4 years of experience in the FMCG, E-commerce, and Gaming sectors. Skilled in using data to improve marketing strategies, optimize budgets, and increase revenue. Experienced in marketing mix modeling, regression analysis, and machine learning to provide actionable business insights. Proficient in tools like Python, SQL, SAS, Power BI, and Excel.
Worked on large datasets to support decision-making and improve campaign performance. Built dashboards and reports that clearly explained complex data to clients and teams. Managed projects across ASEAN markets, ensuring they met business goals. Currently learning Power BI and SQL to strengthen reporting and analysis skills. Delivered real business value through smart data use and strong problem-solving skills in full-time roles with reputed companies.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Data Analyst
IPSOS Market Research Company
Bangalore
12.2024 - Current
- Conducted Market Mix Modelling to deliver actionable insights for Automobile and CPG clients.
- Built and optimized regression-based models using a SAS-driven core platform.
- Led end-to-end project execution, managed team workflows, and ensured timely delivery of client business solutions.
Data Analyst, Associate Analytic Consultant
Analytic Edge
Bangalore
07.2021 - 09.2024
- Focusing on Market Mix Modeling concepts to provide actionable insights for various clients.
- Utilizing a SAS-based Demand Drivers tool to construct and refine models using Regression Analysis.
- Managing end-to-end projects across FMCG, Retail Food industry, and MetaGaming sectors.
- Developing and testing robust hypotheses using available data to identify growth drivers and mitigate losses.
- Delivering forward-looking recommendations through detailed simulations and budget optimization.
- Applying advanced statistical concepts and showcasing proficiency in Advanced Excel.
- Creating innovative and visually engaging dashboards to effectively communicate insights.
Trainee
AiVariant
Bangalore
01.2020 - 10.2020
- Applied a range of Data Science techniques to solve real-world problems.
- Contributed to the development and application of statistical models to interpret data and make predictions.
- Gained practical experience with various Machine Learning algorithms for data analysis and pattern recognition.
- Developed proficiency in Python for statistical programming and data manipulation.
- Utilized SQL for querying and managing databases.
- Created insightful visualizations using Tableau and Power BI to present complex data in an understandable format.
- Leveraged data analysis to generate actionable business insights and support strategic decision-making.
Education
M.Tech. - Renewable Energy
Meenakshi Institute of Technology
Bangalore01.2019
B.Tech. - Mechanical Engineering
GM Institute of Technology
Davangere01.2017
Skills
- Data Analytics
- Data Science
- Financial Analysis
- Data Consultation
- Market Mix Modeling (MMM)
- Business Intelligence
- Business Analytics
- Statistical Modeling
- Regression Analysis
- Machine Learning Algorithms
- Data Processing and Cleaning
- Data Visualization
- Data Structure and Algorithm
- Leadership
- Collaborator
- Communicator
- Time Management
- Problem-solving
- Analytical
- Attention to Detail
- Python
- SQL
- Power BI
- Tableau
- Advanced Excel
Certification
Data Science and Machine Learning, ExcelR Academy, Bangalore, 01/20
Languages
- English
- Kannada
Projects
Market Mix Modeling for Japan and ASEAN Markets (FMCG, Pharmaceutical Products), 07/21 - Present, Constructing an effective framework to communicate marketing promotions and future execution plans for specific brands, with a focus on boosting sales., Engaging in comprehensive end-to-end project activities, including collaborating with clients to define their requirements and collecting data based on their specifications., Conducting data pre-processing, including identifying and addressing missing data and outliers, and evaluating correlations between variables. Market Mix Modeling for Meta Gaming Project (Mergical/Fotoable Games), 10/21 - 03/22, Implemented Market Mix Modeling to provide measurement insights for revenue generation and business intelligence in meta gaming projects., Applied a holistic approach to understand the various drivers affecting KPIs, including both online and offline media, direct response and branding ads, and non-marketing activities such as game events and updates., Delivered privacy-conscious analysis and outputs to measure Return on Ad Spend (ROAS) and media investment incrementality.
Personal Information
Date of Birth: 07/17/95
Timeline
Senior Data Analyst
IPSOS Market Research Company
12.2024 - Current
Data Analyst, Associate Analytic Consultant
Analytic Edge
07.2021 - 09.2024
Trainee
AiVariant
01.2020 - 10.2020
M.Tech. - Renewable Energy
Meenakshi Institute of Technology
B.Tech. - Mechanical Engineering
GM Institute of Technology
Similar Profiles
RAWAN CHALATIRAWAN CHALATI
Project Manager at IPSOS Market Research CompanyProject Manager at IPSOS Market Research Company
Ban JarrarBan Jarrar
Senior Research Analyst at Ipsos Global Market Research ConsultancySenior Research Analyst at Ipsos Global Market Research Consultancy
Maithili DesaiMaithili Desai
Research Manager at Ipsos Market ResearchResearch Manager at Ipsos Market Research
VELPURI VENKATA SRIHARSHAVELPURI VENKATA SRIHARSHA
Program Director at Qi-CAP InvestmentsProgram Director at Qi-CAP Investments
Mohammed Zaib KhanMohammed Zaib Khan
Client care specialist at Greenway HealthClient care specialist at Greenway Health