SHREYAS MULGUND
Marketing
Thane,Maharashtra
Summary
I have been working as a Senior Manager - Marketing at WisdmLabs for the past 2 years. I have a total experience of 10 years in different sales and marketing roles. In my current role, I am responsible for driving new leads and new customers for 3 different business lines at WisdmLabs and we deliver results on the following KPIs:-
I am looking for a similar role in a bigger organization where me and my team can take advantage of robust martech and structured processes to help our organization build stronger brand positioning and drive better bottom-of-the-funnel performance.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work History
Senior Manager - Marketing
WisdmLabs
Mumbai, Maharashtra
03.2020 - Current
- Leading marketing strategy and marketing campaigns planning for 3 different business lines
- Successfully setup a new marketing team, processes and KPI framework for measuring marketing success
- Adding newer marketing channels to drive more top-of-the-funnel discovery
- Forecasting the performance of key marketing metrics like Website Traffic, Conversion Rate, Average Order Value
- Detailing Content Strategy to support marketing interventions across all digital channels and for all stages of the marketing funnel
Head - Enterprise Learning
WisdmLabs
Thane, Maharashtra
11.2018 - 02.2020
- Direct P&L responsibility of the Enterprise Learning team
- Overseeing & participating in conduct of Marketing & Business Development activities
Manager - Sales, Marketing and Alliances
WisdmLabs
Thane, Maharashtra
10.2014 - 10.2018
- Successfully increased repeat business by over 100% from existing clients
- Improved the contribution of Upsell revenue to over 45% of the Services revenue
- Responsible for business of over $0.5million from new sales and existing customers channels
- Executing Outbound Lead Generation campaigns through Email & LinkedIn
- Actively consulting with clients on finding technical, strategy & process-oriented solutions to their eLearning challenges
Project Manager - Digital Marketing
SMG Convonix
Navi Mumbai, Maharashtra
07.2011 - 10.2014
- SEO, Digital Branding, Social Media & ORM campaign planning & execution
- Agency experience of over 3 years carrying out campaigns for clients across different sectors like BFSI, Digital Marketing, Travel & D2C brands
- Team mentoring and management
- Achieved a near 100% renewal on existing digital campaigns
- Was successful in changing Online Perception of Client brands through sustained Digital Branding campaigns
- Was responsible for Social Media Activation for leading B2B & B2C brands
Education
Post Graduate in Business Management - Marketing
Welingkar School of Management
Mumbai 01.2021 - Current
Bachelor of Engineering - Electronics & Telecom
K.J.Somaiya College of Engineering
Mumbai 07.2007 - 06.2011
Skills
Digital Marketing
Online Marketing Strategies
Developing marketing campaigns
Sales and marketing strategies
Marketing strategy development
Timeline
Post Graduate in Business Management - Marketing
Welingkar School of Management
01.2021 - Current
Senior Manager - Marketing
WisdmLabs
03.2020 - Current
Head - Enterprise Learning
WisdmLabs
11.2018 - 02.2020
Manager - Sales, Marketing and Alliances
WisdmLabs
10.2014 - 10.2018
Project Manager - Digital Marketing
SMG Convonix
07.2011 - 10.2014
Bachelor of Engineering - Electronics & Telecom
K.J.Somaiya College of Engineering
07.2007 - 06.2011