Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Shreyash Saste

Pune

Summary

Passionate marketer with professional experience of 1.5 months in the field of performance marketing, where I am focused on bringing the desired ROI with achievable performance metrics.

Overview

3
3
years of professional experience
1
1
Certification

Work History

PPC Analyst

SRV Media Pvt Ltd
Pune
05.2025 - Current
  • Managed monthly paid media budgets of ₹50L+ across Google Ads (Search, Performance Max, Remarketing) and Meta Ads, driving lead generation for education sector clients.
  • Optimized campaigns using Manual CPC, remarketing strategies, and funnel-based audience segmentation to deliver measurable YoY gains:
    • Reduced Cost-per-Lead (CPL) by 10%.
    • Increased Click-Through Rate (CTR) by 30%.
    • Grew Marketing Qualified Leads (MQLs) by 20%.
    • Improved admissions conversions by 15%.
  • Oversaw lead generation for 27 degree programs, including campaign planning, keyword strategy, ad copy testing, and landing page optimization.
  • Leveraged Google Tag Manager (GTM) and Google Analytics 4 (GA4) for conversion tracking, attribution insights, and funnel analysis.
  • Built and maintained campaign reporting dashboards in Google Sheets for performance monitoring and decision-making.
  • Partnered with academic stakeholders to align campaign strategy with enrollment objectives, ensuring performance against KPIs across MQLs, registrations, and admissions.

Media Buyer

ExpertsBio
06.2024 - 11.2024
  • Managed ad campaigns for leading coaching industry clients, overseeing a monthly budget exceeding 65 lakhs across Meta and YouTube platforms.
  • Specialized in sales and lead generation campaigns, consistently delivering high-quality leads to drive substantial client revenue growth.
  • Led and collaborated with a dedicated team, including copywriting, sales, account management, graphic designers, and video editors, to achieve targeted results, ensuring alignment with client goals and expectations.

Associate Analyst

Digital ROI
10.2023 - 01.2024
  • Elevated to Associate Analyst following a successful internship, where I spearheaded campaign operations, strategic planning, and media budgeting for high-profile international clients
  • Managed a diverse portfolio that included 5 accounts including 1 UK-based high-end skincare brand, a premium commercial kitchenware online store, an
  • Indian skin & hair care high-end brand, and 1 Indian lead generation bike reselling platform,1 Norwegian food catering platform controlling combined monthly advertising budgets of up to $200k per month
  • Created creative strategy and media planning sessions, fostering collaborative brainstorming that enhanced creative outputs and aligned with client objectives.
  • I was instrumental in integrating comprehensive analytics and performance metrics into campaign strategies
  • Mentored an intern, guiding them through complex daily operational tasks and strategic project components, which enhanced their skills and contributed to our team’s overall success.

Digital Marketing Analyst Intern

Digital ROI
06.2023 - 09.2023
  • Initiated my career in digital marketing with a focus on managing and optimizing ad campaigns across both Google and Meta platforms, handling substantial budgets including Rs 60 Lakhs for an Indian bike reselling platform and $40,000 for a UK-based high-end skincare brand
  • Tasked with the complete management of a Norwegian food catering platform's lead generation campaigns, I took full ownership of the creative and strategic ad direction, significantly boosting lead quality and volume
  • Conducted daily and weekly operational tasks such as search term negation and addition, campaign launches, and ad copywriting, which were crucial for maintaining campaign momentum and relevance in target markets
  • Prepared detailed lead generation and cost analysis reports, which were instrumental in refining campaign strategies and reallocating budgets to maximize ROI
  • Actively participated in client meetings, providing insightful updates and responding to client queries, which helped in maintaining transparent communication and client trust.

Digital Marketing Executive

R S Enterprises
Pune
10.2022 - 03.2023
  • Executed B2B lead generation campaigns on Meta and Google to drive business leads for manufacturing firm.
  • Collaborated with creative agency to produce marketing-aligned creatives.
  • Optimized paid campaigns to enhance lead acquisition and conversion rates.

Education

Digital Marketing Bootcamp -

Digital Vidya
Gurgoan
04-2023

BTech (Mechanical) -

Vishwakarma Institute of Technology
Pune, Maharashtra
05.2021

Skills

  • Google ads
  • GA4
  • GTM
  • Meta ads
  • Paid search
  • Excel/Goggle sheets

Certification

  • Google Search ads
  • Google Display ads
  • Google Video ads

Timeline

PPC Analyst

SRV Media Pvt Ltd
05.2025 - Current

Media Buyer

ExpertsBio
06.2024 - 11.2024

Associate Analyst

Digital ROI
10.2023 - 01.2024

Digital Marketing Analyst Intern

Digital ROI
06.2023 - 09.2023

Digital Marketing Executive

R S Enterprises
10.2022 - 03.2023

Digital Marketing Bootcamp -

Digital Vidya

BTech (Mechanical) -

Vishwakarma Institute of Technology

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Shreyash Saste