Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Certification
Languages
Websites
Timeline
Generic

Shreyasi Das

Kolkata

Summary

Experienced Organizational Effectiveness and Communications Consultant skilled in implementing strategic initiatives to enhance operational performance and productivity. Recognized for innovative problem-solving abilities and expertise in identifying inefficiencies and implementing effective solutions. Adept at influencing stakeholders, facilitating change, fostering collaboration, and driving continuous improvement with strong Project Management skills.

Overview

9
9
years of professional experience
9
9
Certification

Work History

Senior Specialist, Team Engagement, Strategy & Transformation Team

Adidas
08.2021 - Current
  • Optimized transformation initiatives influencing both global operations and local business units in the India Tech Hub
  • Enhanced team communications, product and project status reflection with tools like SharePoint, Power BI, Power Automate, Smartsheet, etc.
  • Conducted comprehensive impact analysis for Tech & Business teams
  • Conducted comprehensive onboarding sessions for new hires
  • Organized training sessions, strategic meetings, and company-wide team engagement events, Huddles, All Hands, etc.
  • Developed immersive programs facilitating market and DC interactions enhancing transformation
  • Managed collaborations involving diverse leadership teams worldwide
  • Led team effectiveness initiatives
  • Implemented change management programs improving organizational effectiveness

Content and Influence Manager

Nirbhik Uttor
02.2021 - 08.2021
  • Enhanced brand visibility by building key partnerships
  • Managed comprehensive client initiation processes
  • Guided teams through organizational change
  • Oversaw relationships with vendors and stakeholders, ensuring smooth operations

Senior Analyst- Digital Communications

Indian Political Action Committee
10.2019 - 01.2021
  • Executed digital activation campaigns and influencer marketing events.
  • Led 5 teams for Digital Communications and campaign strategies; coordinated and executed both online and offline campaigns with more than 54 internal stakeholders and over 110 external stakeholders.
  • Developed content for diverse social media platforms
  • Oversaw media analysis and curated content.
  • Streamlined stakeholder engagement
  • Interpreted diverse data sets to detect emerging patterns
  • Compiled comprehensive reports highlighting key findings

Corporate Communications Specialist

The Park Hotels, New Delhi
03.2019 - 04.2019
  • Directed agency collaborations ensuring smooth operations
  • Devised effective marketing strategies
  • Devised and implemented media-centric campaigns based on scheduling
  • Created content for internal and external communication materials, such as press releases, newsletters, company websites and social media posts.
  • Researched current industry trends to create tailored communication strategies

Public Relations Executive

Ideosphere Consulting
06.2018 - 01.2019
  • Oversaw client servicing operations
  • Worked with marketing team to create and implement PR campaigns
  • Produced comprehensive media materials for promotional use
  • Established connections with influential media personnel to achieve product and service coverage
  • Assisted in the development of corporate messaging strategies.
  • Produced compelling social media posts
  • Managed logistics for product launches and trade shows
  • Assessed PR activity impact through website traffic metrics
  • Coordinated media events for diverse clients

Customer Experience Manager

Lakme Lever, HUL
06.2015 - 11.2015
  • Streamlined operational procedures
  • Enhanced understanding of market trends and customer needs
  • Organized promotional events to attract new customers and increase sales.
  • Maintained accurate financial records of all salon transactions.

Education

PGD - Advertising and Public Relations

Indian Institute of Mass Communications
New Delhi
01.2018

BSc - Hotel Management and Hospitality Administration

Institute of Hotel Management, Catering and Nutrition, PUSA
New Delhi
01.2015

ISC - Science

St. Stephen's School
Kolkata

Skills

  • Digital Communications and Marketing
  • Strategic Campaign Oversight, Planning & Event Management
  • Internal communications
  • Change Management
  • Leadership Coaching
  • Project Management
  • Organizational Effectiveness and Team Engagement
  • Software-Based Workflow Management
  • Relationship Management Skills
  • DEI

Affiliations

Music lead in school, graduation & post-graduation level academic events.

Event Manager in organizing committees for schools, colleges and organizations.

Avid reader and a poet.

Accomplishments

  • India Tech Hub Superstar Awards 2023 for Team-play
  • Digital Sales innovation award for Outstanding Onboarding programme planning & execution.

Certification

  • CHANGE MANAGEMENT FOR ORGANIZATIONS: Drive Strategic Results
  • PMI Certified Associate in Project Management
  • Social Media Marketing: Strategy and Optimization
  • adidas People Leader Essentials
  • Building Resilience
  • Effective Presentation & Public Speaking skills: certifications
  • Digital Marketing, University Of Illinois At Urbana-Champaign
  • Industrial Exposure Training at Taj Bengal

Languages

English
First Language
Bengali
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
German
Beginner
A1

Websites

Timeline

Senior Specialist, Team Engagement, Strategy & Transformation Team

Adidas
08.2021 - Current

Content and Influence Manager

Nirbhik Uttor
02.2021 - 08.2021

Senior Analyst- Digital Communications

Indian Political Action Committee
10.2019 - 01.2021

Corporate Communications Specialist

The Park Hotels, New Delhi
03.2019 - 04.2019

Public Relations Executive

Ideosphere Consulting
06.2018 - 01.2019

Customer Experience Manager

Lakme Lever, HUL
06.2015 - 11.2015

PGD - Advertising and Public Relations

Indian Institute of Mass Communications

BSc - Hotel Management and Hospitality Administration

Institute of Hotel Management, Catering and Nutrition, PUSA

ISC - Science

St. Stephen's School

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