Shreyosi Chakraborty
Marketing and Communications Specialist
Bengaluru
Summary
With 9 years of experience across Content Writing, PR, Branding, Social Media, and Corporate Communications, I specialize in crafting compelling, reader-focused narratives that resonate. My expertise spans storytelling, concise copywriting (headlines, captions, subtitles, translations, taglines), and high-impact communication strategies.
I bring strong capabilities in interviewing, reporting, fact-checking, news coordination, and in-depth research. Additionally, I’m skilled in editing, page design, and consistently delivering under tight deadlines.
My work has focused on managing content across PR campaigns, social media, investor and stakeholder presentations, employee onboarding, and both internal and external communications. I also have a solid track record in brand management and cross-functional team collaboration.
Prior to this, I gained valuable experience as a PR executive and journalist in Kolkata, which shaped my foundation in media and strategic communication.
Overview
9
9
years of professional experience
1
1
year of post-secondary education
1
1
Certification
4
4
Languages
Work History
Marketing and Communications Manager
RedSeer Strategy Consultants
04.2024 - Current
- Shape the company's content strategy, enhancing communication initiatives, and improving brand presence.
- Major responsibilities include managing content and PR strategies, such as crafting impactful newsletters, articles, developing B2B website content, thought leadership pieces, social media content and overseeing the design while maintaining adherence to brand guidelines.
- On the PR front, I handle reviewing press releases, authoring thought leadership articles, and collaborating with PR agency on day-to-day activities to develop strong relationships with key media outlets.
- Work closely with SEO team and website team to manage updates, designs and content enhancements and strategic goals.
- Collaborating across teams, I work with Partners/Associate Partners from various domains to gather insights and develop communication strategies tailored to diverse audiences.
- Organised and promoted the company's flagship event 'Ground Zero' for two years
- Demonstrated event management skills by overseeing all phases from planning to execution.
Assistant Manager, Content
Arya.ag
08.2023 - 03.2024
- My role as the Assistant Manager (content) spanned PR Management, involving the drafting of press releases and thought-leadership articles, along with coordinating with the PR and Social Media teams to effectively communicate company updates and milestones to the media.
- Engaging in cross-team coordination and collaboration with various departments to collate information for communication purposes.
- Conducted employee inductions, utilizing presentations to convey a comprehensive understanding of the company's culture, values, and objectives.
- Contributed to creating presentations aimed at investors and stakeholders, showcasing Arya.ag's achievements, goals, and growth prospects.
- Crafting engaging subtitles, captions, and taglines for videos while upholding Arya.ag's brand value.
- Summarizing outcomes and recommendations from various events, contributing to the company's ongoing learning and improvement for all stakeholders.
- Drafting internal communication policies to streamline company-wide communications, ensuring consistency and clarity.
- Demonstrated the ability to work on leading Agri-annual event Rith Summit.
Content Writer cum Journalist
EducationWorld Magazine
04.2021 - 08.2023
- Drafted and published current stories, constantly kept track on wire stories/ social media for updates, worked on special stories, shared stories on social media, prepared the annual calendar, coordinated with freelancers from different states, conducted interviews online/offline, edited copies, leveraged SEO to generate & maximize traffic on the website, trained interns.
- Leading marketing initiatives including paid partnerships, outreach to schools for sponsored content opportunities, and conducting interviews with students, principals, and teachers to build authentic, insight-driven narratives.
Senior Public Relations Executive
Candid Communication
07.2020 - 06.2021
- Worked as the lead coordinator for media behemoth Star India Pvt Ltd and JIS Educational Group (to name a few)-Drafting news-worthy story ideas to maximize their digital footprint and to feature them on Print/Digital/Broadcast Media
- Developing Media Relations
- Drafting Press Releases
- Handling social media accounts.
- Write information-rich content to pitch to the public in promotional offers and campaigns by interviewing shareholders, community members, and product consumers.
- Create factually correct and professionally written responses to manage crisis situations and upholding organizational integrity.
- Organising events to create a buzz about the particular client’s initiatives in the form of a news item.
- Working in sync with political leaders to garner election coverage.
Sub Editor
The Statesman
06.2016 - 06.2020
- Hands-on experience in Reporting and interviewing people
- Expert in page-layout and design
- Writing news copies, creating fact-based, reader-oriented stories
- Excellent copywriting, copy editing skills with technical knowhow of the publishing and printing
- Giving crisp and effective headlines, captioning pictures and creating short contents to meet tight deadlines.
- Prioritizing, segregating and choosing important news items and assigning them to respective pages
- Creating interesting layouts, editing copies, making pages using
- Graphic narratives for important news items
- Coordinating with senior duty editors, reporters and correspondents and maintaining the editorial standards
- Track stories on wire for important alerts and updates
- Making news packages consisting insets, pictures, graphic elements, captions
- Idea of media law
Education
B.A - English
Ram Mohan College
Kolkata, India08-2015
Post Graduate Diploma in Print Journalism - Print Journalism
THE STATESMAN PRINT JOURNALISM SCHOOL
Kolkata 01.2015 - 01.2016
Skills
- Internal and External Communications
- Editing
- Content Writer
- Communications Specialist
- Marketing specialist
- Reporting
- Page Making and Designing
- Basic idea of SEO
- Knowledge of social media platforms
Communications Strategist
Mobile
91, 9874048616
Personal Information
Total Experience: 9 Years 0 Month
Certification
Certified [Job Title], [Company Name] - [Timeframe]
Timeline
Marketing and Communications Manager
RedSeer Strategy Consultants
04.2024 - Current
Assistant Manager, Content
Arya.ag
08.2023 - 03.2024
Content Writer cum Journalist
EducationWorld Magazine
04.2021 - 08.2023
Senior Public Relations Executive
Candid Communication
07.2020 - 06.2021
Sub Editor
The Statesman
06.2016 - 06.2020
Post Graduate Diploma in Print Journalism - Print Journalism
THE STATESMAN PRINT JOURNALISM SCHOOL
01.2015 - 01.2016
B.A - English
Ram Mohan College
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