Shridhevi MN
Multi-Channel Lead
Bangalore
Summary
Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
MCE Professional
Novo NORDISK PRIVATE LTD
Bengaluru
01.2021 - Current
- Established the whole MCE ecosystem from scratch and facilitated the activation of multi-channel touchpoints, including digital & offline touchpoints along the customer journey
- Improved the blended reach to 64%, making India no 1 in the APAC region
- Collaborate with brand stakeholders to gather insights, identify target segments, and create a comprehensive Patient/HCP Journey and propose strategic objectives based on the findings
- Mapped the customer journey points for targeted HCPs & implemented an omni-channel strategy for Rare diseases Business unit that generated over 1400 leads for the Rare Diseases business unit
- Led the development and successful launch of the HCP website from end to end
- Developed multi-channel marketing strategies for our diabetes & rare disease portfolio focusing on enhancing brand awareness and engagement within the target audience
- Oversaw the dissemination of 167 digital assets within a 1-year timeframe
- Introduced a new channel - Med triggered e-mails - resulting in an exceptional open rate of 35%
- Activated a new feature in MCE ecosystem, Rep triggered Journey that was later adopted by business units for gaining higher engagement with doctors
- Played a part in the launch of a WhatsApp channel and incorporated relevant content to involve HCPs
- Successfully spearheaded a comprehensive end-to-end project, seamlessly migrating the current portal to Portal+
Brand Manager-Senior Marketing Executive
CK'S FOODS PRIVATE LTD (CAVINKARE GROUP COMPANY)
01.2016 - 01.2018
- Handled new product developments and responsible for building the packed products category
- Formulation of medium to long term directions of both packaged and counter - products
- Develop, Plan & Execute Marketing plan in line with the overall Brand strategy
- Lead the creative team for creating marketing collaterals
- Led projects on market and competitive insights, encompassing competitor presence, and brand extension opportunities
- Responsible for P&L of the business/category, Propose pricing / different formulations for improving P&L
- Launched an Ice cream parlor from the house of Cavinkare
- Direct General trade and Modern Trade projects at all stages, including conceptual planning, distribution management and final implementation
- Introduction of new products with margins more than 70%
- Achieved 23% growth in sales the first quarter through launch of premium range of products
- Increased Bottomline margins by 3% for Breads by working closely with R&D and packaging
- Managed sales for 6 months and achieved an average sales growth of 28% in the first three months
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
Business Development Manager
SSMF FOODS PVT LTD
01.2014 - 01.2016
- Supervised inventory management
- Trained sales team to effectively cross sell and upsell
- Drove sales by adding new products and removing slow moving & margin draining products
- Applied strategic negotiation skills to bring in new vendors
Brand Officer
Cavinkare Pvt Ltd
01.2013 - 01.2014
- Supported new product launches and product reformulation activities
- Planned Market research activities to formulate strategies
- Develop briefs for the market research agency outlining consumer research needs for the brand, participate in research, and provide feedback to R&D based on the results
- Supervised all promotional activities for improving brand awareness
- Developed creative sales tools, including presentations, trend reports
Education
Master of Business Administration - Marketing
XAVIER INSTITUTE OF MANAGEMENT & ENTREPRENEURSHIP
04.2019 - 06.2021
Bachelor of Business administration -
WOMEN'S CHRISTIAN COLLEGE
06.2010 - 06.2013
Skills
Teamwork and collaboration
Verbal communication
Strategic planning
Creative direction
Accomplishments
- Leadership Positions held - Marketing Club Vice president, treasurer (Rotary club of Madras East)
- Novo Nordisk - Fun committee member
- Attained 1st rank in PGP Strategic digital marketing course by Great lakes.
- XIME - 3rd overall in the Marketing department
Certification
Strategic Digital Marketing - Great lakes Institute
Timeline
Certification in Social media Marketing
03-2025
Strategic Digital Marketing - Great lakes Institute
01-2022
MCE Professional
Novo NORDISK PRIVATE LTD
01.2021 - Current
Master of Business Administration - Marketing
XAVIER INSTITUTE OF MANAGEMENT & ENTREPRENEURSHIP
04.2019 - 06.2021
Brand Manager-Senior Marketing Executive
CK'S FOODS PRIVATE LTD (CAVINKARE GROUP COMPANY)
01.2016 - 01.2018
Business Development Manager
SSMF FOODS PVT LTD
01.2014 - 01.2016
Brand Officer
Cavinkare Pvt Ltd
01.2013 - 01.2014
Bachelor of Business administration -
WOMEN'S CHRISTIAN COLLEGE
06.2010 - 06.2013
Similar Profiles
Bhargavi BSBhargavi BS
HR & Operations Manager at Mindset Experience India Private LimitedHR & Operations Manager at Mindset Experience India Private Limited
KULADEEP SOMUKULADEEP SOMU
System Analyst at Novo Nordisk India Private Ltd.System Analyst at Novo Nordisk India Private Ltd.
DEEPAK KUMARDEEPAK KUMAR
Associate Manager - Key Accounts at Novo Nordisk India Private LimitedAssociate Manager - Key Accounts at Novo Nordisk India Private Limited