SHRIHARI K
Bangalore
Summary
MBA Marketing student with 2+ years of experience working with global brands across APAC and META markets, with a strong focus on understanding consumer behavior, market trends, and category dynamics.
I am passionate about how cultural shifts, storytelling, and brand ecosystems influence product choices. My experience in market research, client strategy, and cross-functional collaboration has helped me translate consumer insights into actionable ideas and concept directions.
Currently exploring the intersection of consumer insights, trend forecasting, and product storytelling, with a keen interest in developing engaging consumer products across categories such as lifestyle, retail, and entertainment.
Overview
6
6
years of professional experience
Work History
MBA Projects
Pes Univeristy
Bengaluru
11.2025 - 01.2026
- Designed AI-driven product recommendation frameworks based on regional consumption patterns and behavioral insights for rural retail ecosystems.
- Developed market-specific branding, communication themes, and subscription concepts for India and US markets using consumer and cultural insights.
- Conducted socio-economic trend analysis linking employment patterns with emerging consumption opportunities; presented research at IIM Kashipur.
- X-Culture international project: collaborated with global teams to build market entry strategies based on cultural preferences, user needs, and competitive landscape analysis.
Senior Sales Executive
Exito Media Concepts
Bangalore
05.2023 - 04.2024
- Worked closely with 30+ enterprise brands across technology, consumer services, and B2B sectors to understand target audiences, category trends, and evolving customer expectations across APAC and META markets.
- Conducted market trend analysis, competitor benchmarking, and industry research to identify emerging opportunities and support category-level positioning for clients.
- Identified consumer behavior patterns and buying triggers through client interactions, campaign performance insights, and engagement data, translating them into actionable recommendations.
- Collaborated with marketing and creative teams to align campaign themes, messaging, and experience design with audience preferences and cultural relevance.
- Supported the development of region-specific go-to-market strategies, contributing to a 25% increase in marketing-qualified leads.
- Managed the complete lifecycle using Zoho CRM, ensuring data-driven decision making and customer experience optimization.
Intern
DNA Entertainment Networks
Bengaluru
08.2019 - 11.2019
- Assisted with event operations and logistics, including inventory management, data analysis, and cross-team coordination.
- Assisted in event promotions during Pro Kabaddi Season.
Intern
Wone Creations
Bengaluru
08.2021 - 04.2022
- Organised and managed custom events for clients like AWS, CRED, and Ajio Business.
- Handled end-to-end planning, operations, logistics, and vendor coordination.
Education
MBA - Marketing, Operations
PES University
Bangalore04.2026
BBA -
PES University
Bangalore04.2022
Skills
- AI Tools (Google Vertex AI Certified)
- Adobe Illustrator (Basic)
- Tableau
- Power BI
- Consumer Behaviour Analysis
Accomplishments
Consistently achieving 115-120% of quarterly sales targets and recognised as Top Performer for 4 consecutive quarters., Regional market penetration in South Africa and SEA Counties, contributing to 20% YoY growth.
Timeline
MBA Projects
Pes Univeristy
11.2025 - 01.2026
Senior Sales Executive
Exito Media Concepts
05.2023 - 04.2024
Intern
Wone Creations
08.2021 - 04.2022
Intern
DNA Entertainment Networks
08.2019 - 11.2019
MBA - Marketing, Operations
PES University
BBA -
PES University