Open To Work
Shrikant Maliwal
Growth & Product Manager
Pune,MH
Summary
Sales Operations & revenue leader with 14+ years of experience driving sales efficiency, process optimization, and business transformation across large, matrixed organizations including Asian Paints and Kohler India. Proven expertise in sales operations, SFDC-driven execution, sales incentive management, KPI governance, cross-functional collaboration, and continuous improvement initiatives. Strong analytical mindset with hands-on leadership experience managing multi-level sales teams.
Managed ₹ 400+ Cr cumulative portfolios, scaled dealer networks, optimized conversion funnels, and executed cross-functional growth programs delivering double-digit YoY acceleration.
Overview
14
14
years of professional experience
5
5
Certifications
Work History
Area Manager - Business
Kohler India Corp
Mumbai, Maharashtra
08.2024 - 10.2025
- Led sales operations and strategic execution for Mumbai Metropolitan Region retail business valued at ₹155 Cr, managing 55 dealerships and a multi-layer sales team (5 TSMs, 3 RSOs, 14 KBCs).
- Spearheaded new product penetration strategy, becoming the first zone in India to deploy dedicated Retail Sales Officers for new launches.
- Elevated secondary sales conversion metrics: Experience Centers (38% → 55%), Digital Leads (8% → 16%), and achieved 14% contribution from key influencers (Top 3 of 17 zones nationally).
- Executed process optimization initiatives across primary & secondary sales, enhancing execution efficiency and governance.
- Enhanced dealer network through strategic onboarding and performance management, resulting in 6 new dealership additions.
- Partnered with 10+ cross-functional teams (Product Marketing, Business Development, Finance, Supply Chain, HR, Customer Service, Business Process Excellence) to implement best practices and operational improvements.
Unit Head – Business
Asian Paints Ltd
Jalgaon, Maharashtra
05.2024 - 07.2024
- Headed retail sales operations for ₹115 Cr business across 4 districts and 90 dealerships.
- Led sales planning, KPI setting, and established performance tracking system targeting 12% growth for new business unit.
- Optimized sales incentives and budgeting, formulating schemes to enhance ROI on trade spends.
Senior Supervisor - Business
Asian Paints Ltd
Pune Upcountry, Maharashtra
03.2021 - 04.2024
- Oversaw sales operations for ₹204 Cr portfolio (FY24) with 12% CAGR, managing 230+ dealer accounts.
- Led team of 11 sales professionals, enhancing sales productivity through structured reviews and analytics.
- Drove focus product penetration, boosting contribution from 10% to 22% over 3 years.
- Developed and implemented customized incentive schemes that aligned with sales strategy to drive performance.
- Delivered region-leading growth benchmarks
Earlier Roles – Business Executions
Asian Paints Ltd
, Maharashtra
01.2012 - 01.2021
- 4. Sr Territory Sales Officer | 5. Customer Service Officer (Team Lead) |6. Territory Sales Officer | 7. Project Sales Officer.
- Achieved consistent volume and value growth of up to 24% while managing large territories and overseeing end-to-end sales cycle
- Improved dealer engagement cadence and conversion discipline by addition of partners into elevated category
- Developed proficiency in sales operations, customer success, service delivery, and sales analytics
- Mentored team members for KPI & OKR achievements
Executive - Sales & Operations
BAK Source
Pune, Maharashtra
06.2009 - 07.2010
- Executed operations for sales growth for a German client dealing in Yoga Products
- Managed key client relationships to enhance service delivery and satisfaction.
Education
MBA - Marketing
Indira Institute of Management
Pune University06-2012
Bachelor of Foreign Trade -
Suryadatta CMIRT
Pune University06-2009
Skills
Revenue Systems :
Revenue platform ownership (₹40 Cr – ₹200 Cr territories)
Stakeholder lifecycle management
Growth Engines :
Conversion funnel optimization (8% → 55% improvements)
Market penetration analytics
Growth modeling & category acceleration
Leadership Scale :
Managed 31 team members across roles
Directed portfolios exceeding ₹500 Cr cumulative value
Led 4 business units across B2B & D2C models
Ecosystem Scaling :
Dealer ecosystem scaling (140 partners)
Partner retention & development through structured programs
Performance Optimization :
KPI & performance dashboards
Cross-functional program execution
Operational efficiency frameworks
Accomplishments
• Highest Growth Zone – Kohler India (Q2 & Q4 FY25)
• National Sales Contest Winner – Asian Paints (Unit & Individual level both)
• Drove 24%+ volume growth and 13% value growth, highest in region cumulative 3 years - Asian Paints
• Opened 125 new dealerships over 3 years through structured market expansion - Asian Paints
Tools And Systems
- Salesforce (SFDC)
- Sales Performance Dashboards
- KPI Tracking & Governance
- Sales Analytics & Forecasting
- SAP CRM
Certification
• Currently pursuing 6 month certification in AI based Product Management
• Management Development Program (ECA) – Asian Paints
• Certification in Generative AI Fundamentals from Upgrad & Microsoft
• Sales Operations from Sales Management Association
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Marathi
Native
Native
Personal Details
- Date of Birth : 26/11/1987
- Marital Status : Married
- Hobbies : Reading, Travel, Listening Music
Work Preference
Job Search Status
Open to workWork Type
Full TimeContract WorkLocation Preference
HybridOn-SiteRemoteSalary Range
₹2000000/yr - ₹3500000/yrTimeline
Area Manager - Business
Kohler India Corp
08.2024 - 10.2025
Unit Head – Business
Asian Paints Ltd
05.2024 - 07.2024
Senior Supervisor - Business
Asian Paints Ltd
03.2021 - 04.2024
Earlier Roles – Business Executions
Asian Paints Ltd
01.2012 - 01.2021
Executive - Sales & Operations
BAK Source
06.2009 - 07.2010
MBA - Marketing
Indira Institute of Management
Bachelor of Foreign Trade -
Suryadatta CMIRT