Shrikant Menon

A senior Digital Marketing professional with over 18 years of extensive experience in driving organizational growth and profitability for prominent enterprises. A visionary strategist renowned for redefining business models, partnering with core business operations, and consistently achieving growth in revenue and market share.

• Launched Multi-channel Social Media Acquisition Strategies: Initiated comprehensive strategies encompassing content partnerships, directional content, social distribution, and demand-driven messaging, resulting in expanded brand reach and engagement.
• Generated New Business Pipeline Value: Created and executed cross-channel digital content campaigns that effectively generated substantial value for the new business pipeline, demonstrating prowess in revenue-generating initiatives.
• Recruited and Established New Revenue Verticals: Recruited top-tier talent across verticals and successfully established new revenue lines within the organization, showcasing adeptness in talent acquisition and revenue diversification.
• Designed Go-To-Market Strategies: Led a team responsible for designing and implementing go-to-market strategies for a prominent media group, leveraging expertise to drive revenue relationships across major agencies, boosting brand-led strategic content solutions across industries and categories.
• Strategically Mapped Digital Journeys for Major Brands: Headed teams that strategically mapped digital journeys for esteemed brands, devising tailored digital solutions encompassing web, mobile, social, and iTV platforms, enhancing brand resonance and market presence.
• Owned and Developed Key Digital Assets: Played a pivotal role in developing and owning various essential digital assets for an iconic brand, initiating and executing community-building initiatives that engaged specific target audiences effectively.
• Received Accolades and Awards: Garnered global recognition, receiving prestigious awards such as the Yahoo! Super Star Award and local accolades, demonstrating exceptional performance and noteworthy achievements in the digital marketing sphere.