SQL
Shrikant Shinde
Founder
Pune,Maharashtra
Summary
Founder building consumer-facing products and growth campaigns that connect product management, business strategy, and UI UX. Leads cross-functional teams to ship features and landing pages that improve conversion, including work that lifted conversions by up to 50%. Delivers within budget and deadline while aligning product, marketing, and user experience.
Overview
3
3
Certifications
8
8
years of professional experience
Work History
Founder
Wildcard Analytica, Pune
01.2023 - Current
- Built PrimeHeadshots, an enterprise-grade AI headshot application, scaling it from concept to launch by executing end-to-end frontend and backend development.
- Spearheaded data-driven market research, managing multi-channel marketing, organic social media, and user acquisition strategies to enhance brand visibility and engagement.
- Provided strategic digital consulting to B2B clients, engineering websites and optimizing paid advertising campaigns to drive measurable business growth.
Product Manager 2
ICICI Bank, Mumbai
06.2022 - 12.2023
- Led product development for Pockets App (UPI) on Android and iOS, designing frontend user interfaces and architecting backend reward-logic systems to improve user engagement.
- Collaborated with engineering and UX teams to launch revamped rewards ecosystem, enhancing mobile payments user experience.
- Executed targeted marketing strategy that accelerated user engagement, increasing Monthly Active Users (MAU) by 30% within 3 months.
Senior Business Analyst
Dentsu, Pune
04.2020 - 06.2022
- Led and managed a team of 11 cross-functional professionals working on market research, UI-UX optimisation, product roadmap and features, and marketing strategy for clients from Europe, MEA & APAC regions.
- Developed product features and executed marketing campaigns worth $30 Million in budgets, for Fortune 50 client accounts, including PayPal, Microsoft Azure, Intel & L'Oreal
- Optimised product and executed omnichannel marketing strategy, reducing cost per lead by 30% for B2B Fintech client in APAC region.
- Key Responsibilities: Product Management, Team Leadership, Product Roadmap, Cross-team collaboration, Growth Strategy, Client Communication
Business Analyst
Dentsu, Pune
01.2019 - 07.2020
- Planned and managed social media marketing campaigns for e-commerce, software, payments gaming, and OTT businesses to enhance brand visibility and engagement.
- Collaborated with cross-functional teams on product development and go-to-market strategy, aligning efforts to meet revenue targets and optimize ROI.
- Achieved 3X revenue & 65% higher ROI for ShoppersStop through Market research insights, website optimisation, and planning effective marketing strategies.
- Key Responsibilities: Market Research, Competitive Analysis, Requirements Gathering, Data Analytics & Insights, Customer Engagement, Reporting Cross-Functional Collaboration
Education
B tech - Biotechnology
Indian Institute of Technology, Guwahati
Guwahati06-2018
Skills
Market research
User research
Product roadmap
Stakeholder management
Product prioritization
SQL
Agile Scrum
A/B testing
Funnel analysis
Conversion rate optimization
Software
Postgres
Java Script
Rust
Go
Certification
Product Management
Timeline
Founder
Wildcard Analytica, Pune
01.2023 - Current
Product Manager 2
ICICI Bank, Mumbai
06.2022 - 12.2023
Senior Business Analyst
Dentsu, Pune
04.2020 - 06.2022
Business Analyst
Dentsu, Pune
01.2019 - 07.2020
B tech - Biotechnology
Indian Institute of Technology, Guwahati