Shrinkhala Singh

• Led development of enterprise BI solutions for global analytics platforms in D2C and consent analytics domains, enhancing data accessibility and insights
• Developed executive dashboards driving 50% higher stakeholder adoption and faster decision-making
• Improved dashboard performance by 35% through optimized semantic models and DAX tuning
• Built Microsoft Fabric Lakehouse architecture, reducing data latency from 24 hours to near real-time, improving data availability for analytics
• Built Microsoft Fabric Lakehouse architecture, reducing data latency from 24 hours to
• Global consulting and technology services company
• Established strong working relationships with clients through exceptional communication skills, fostering trust and collaboration.
• Achieved successful project outcomes by maintaining accurate documentation and meeting strict deadlines.
• Developed positive working relationships with stakeholders to effectively coordinate work activities.
• Presented technical findings to stakeholders, ensuring clear understanding of project status and goals.

• Designed analytics solutions that optimized supply and demand, improving operational tracking efficiency
• Improved query performance by 40% using advanced data modeling techniques, resulting in faster data retrieval
• Enhanced forecasting accuracy by 25%, supporting more effective strategic planning
• Designed analytics solutions for supply-demand optimization and operational tracking

• Strengthened financial visibility, enabling better revenue tracking and insights
• Reduced report generation time by 50%, enhancing decision-making speed
• Strengthened financial visibility to enable accurate revenue tracking and actionable insights

• Led migration of legacy Cognos reports to Power BI, enhancing report accessibility and usability
• Improved report performance and load times by 40%, facilitating increased business adoption
• Reduced manual data entry errors by automating routine tasks using SQL scripts and ETL tools.
• Championed a data-driven culture within the organization by promoting the use of analytics tools and methodologies across departments.
• Standardized best practices in report generation across departments to ensure consistency in presentation formats as well as analysis methodologies employed.

· Delivered analytics solutions across marketing, QA, and retail domains

· Improved reporting efficiency by 30–40% across multiple client engagements

· Increased campaign effectiveness by 25% through performance dashboards

· Developed retail analytics insights improving sales conversion by 15%

• Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
• Managed client relationships through regular check-ins and updates on project progress.
• Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
• Developed innovative strategies for clients, resulting in increased revenue and business growth.