Shripa Aditya
Thane
Summary
Experienced and motivated marketing &Corporate Communication manager with more than six years' worth of successful project management in marketing. Expert in digital marketing with a wealth of knowledge in creating, managing, and leading digital marketing campaigns. Content management for digital marketing presences is managed by a collaborative and creative manager. Experienced in managing teams of marketing experts to achieve and surpass objectives in digital marketing. Adept at maximizing sales and overall business productivity through the use of digital marketing tools. Skilled at planning and managing print and online marketing strategies that improve partner relations for the business. Adept at tracking and reporting marketing goals to maintain essential internal company communication. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Corporate Communication and Brand Manager
Vertices Partners
09.2023 - 01.2024
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Monitoring and evaluation of marketing and advertising campaigns to support brand consistency and engagement.
- Copyediting , proofreading and revising company advertisements, print materials and press releases before dispersal.
- Coordination with creative and design teams to produce high-quality visuals for marketing materials.
- Maintaining corporate website using content management systems and associated plugins. Also currently working on Website Revamping project.
- Creating social media content across multiple platforms according to content calendars and promotion schedules.
- Communicating company promotions, products, and services to clients to increase brand awareness and overall revenue.
- Collaborating with journalism and marketing teams to exchange information of the deals closed by the firm and spread the word in the news.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
Social Media Manager
Ethinos
03.2023 - 09.2023
- Developed marketing content such as Social Media Calendar, Strategic Pitch Decks and advertisements for social media.
- Set clearly defined goals to drive customer retention, brand awareness and social media traffic.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Increased customer engagement through social media.
- Working on a particular campaign for companies like Capgemini.
Sr.Marketing Specialist
Sankey Solutions Pvt ltd
12.2022 - 03.2023
- Organized and prioritized work to complete assignments in a timely, efficient manner.
- Worked with a strong attention to detail and excellent record-keeping abilities.
- Cooperated with superiors and colleagues to achieve goals.
- Utilized a strong working knowledge of MS Office, and photo and video editing software.
- Added more than 100 leads to data base on a daily basis while my target was just 30 leads/day.
- Developed and executed comprehensive media plans, incorporating both Above the Line (ATL) and Below the Line (BTL) activities, to drive brand awareness and maximize audience reach.
- Wrote and edited creative and technical content across various mediums to reach out to consumers.
Sr. Marketing Specialist
CEOMITRA Thāne
06.2021 - 12.2022
- Continually brainstormed new and creative growth strategies.
- Developed unique content for a variety of clients sites to improve presence and brand awareness.
- Managed content strategy, on-page efforts, and social media initiatives.
- Utilized excellent written and verbal communication skills.
- Remained up-to-date about the latest social media technology and platforms.
- The identification of target audiences, media consumption patterns, and the competitive landscape through rigorous market research and analysis.
- By effectively implementing an integrated ATL and BTL media campaign that targeted important customer demographics, it was able to raise brand awareness by 25%.
- Planned and implemented social media campaigns.
- Developed and coordinated events via social media.
- Sourced and managed relationships with social media partners.
- Partnered with marketing teams to maximize the power of social media.
- Continually worked to drive brand advocacy and business value.
Social Media Executive
Freelancer
08.2015 - 12.2020
- Managed all social media pages and create innovative blog posts to achieve reader satisfaction.
- Assisted with management of client presence on varying social media platforms.
- Attended meetings at corporate headquarters, collaborating with industry members and sharing points of view and ideas.
- Developed effective message and creative assets for ATL campaigns, including television, radio, print, outdoor, and online display advertising, in collaboration with creative teams and clients.
- Utilised targeted BTL techniques to engage particular audience segments and promote conversion, such as email marketing, search engine marketing (SEM), social media marketing, and influencer alliances.
- Managed services solutions with an emphasis on customer satisfaction.
- Dealt with clients from FMCG, Fashion, Beauty, Skin care Industry
- Streamlined an effective lead process that generated a 75% increase in sales volume.
- Maintained and managed client relationships.
Admin Manager
Anand Rathi Insuarance broking ltd
07.2009 - 08.2010
- Provided optimal assistance to the General Manager and handled a variety of tasks
- Served as a helpful assistant to all office staff including the Accountant, Property Manager, Maintenance
- Manager, and Broker
- Worked closely with Unit Manager to ensure timely completion of administrative tasks.
Education
BCM Higher Secondary School
Kendriya Vidyalaya Dewas
BBA -
Salem University
Skills
- Market research expertise
- Pitch decks
- Communication skills
- Google Workspace
- Problem-solving
- Knowledge of MS Office, Canva, and other editing tools
- Background in Digital marketing
- Calendar planning
- Microsoft PowerPoint
- Expert in Critical thinking and problem solving
- Experienced in Leadership Skills
- Adaptability Expert Teamwork
- Experienced Ability to Work in a Team
- Experienced Ability to Work Under Pressure
- Skillful Customer Service
- Expert Leadership
- Expert Fast Learner
- Expert Microsoft Office Expert
- Google Analytics Expert
- Digital Marketing Expert
- Social media Marketing
- Brand Strategy
- Lead Generation
- Strategic Planning
- Marketing Team Collaboration
Certification
- Digital Marketing certified
- Metaverse in Marketing By LinkedIn Certified
- Social Media Marketing By LinkedIn Certified
Languages
English
Proficient
C2
Malayalam
Advanced
C1
Tamil
Intermediate
B1
Korean
Intermediate
B1
Hindi
Bilingual or Proficient (C2)
Timeline
Corporate Communication and Brand Manager
Vertices Partners
09.2023 - 01.2024
Social Media Manager
Ethinos
03.2023 - 09.2023
Sr.Marketing Specialist
Sankey Solutions Pvt ltd
12.2022 - 03.2023
Sr. Marketing Specialist
CEOMITRA Thāne
06.2021 - 12.2022
Social Media Executive
Freelancer
08.2015 - 12.2020
Admin Manager
Anand Rathi Insuarance broking ltd
07.2009 - 08.2010
BCM Higher Secondary School
Kendriya Vidyalaya Dewas
BBA -
Salem University
Similar Profiles
Aman KumarAman Kumar
Intern at VERTICES PARTNERIntern at VERTICES PARTNER
Pavan KumarPavan Kumar
Desktop Engineer at Vertices Technologies and ServicesDesktop Engineer at Vertices Technologies and Services
Melissa DiassoMelissa Diasso
Dental Assistant at Dental Partners of Towson & Dental Partners of Owings MillsDental Assistant at Dental Partners of Towson & Dental Partners of Owings Mills
Omkar YadavOmkar Yadav
Spatial Data Specialist at Here TechnologiesSpatial Data Specialist at Here Technologies
Janvi Jagannath ParabJanvi Jagannath Parab
Deputy Manager – Finance and Accounts at MAHINDRA SUMMIT AGRISCIENCE LTD.Deputy Manager – Finance and Accounts at MAHINDRA SUMMIT AGRISCIENCE LTD.