SHRIRAJ SIRMOKADAM
202, Vatvruksha CHS, Brahmin Society, Naupada
Summary
Expertise in designing and implementing yearly business strategies to ensure attainment of revenue goals and profitability; targeting assignments in Sales & Marketing with a growth-oriented organization.
MBA (Marketing) professional with 2 Decades of extensive experience in Sales & Marketing, New Business Development & Expansion, Client Relationship Management and Key Account Management across poultry industry.
Overview
27
27
years of professional experience
6
6
Certifications
Work History
National Sales Manager
Zamira Lifesciences India Pvt Ltd
11.2022 - Current
- Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.
- Established a high-performance culture by setting clear expectations, providing ongoing feedback, and rewarding top performers.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Collaborated with other departments on various projects such as product development to achieve cohesive business goals
- Expanded market share by identifying untapped markets and devising tailored strategies to target them effectively.
- Managed accounts to retain existing relationships and grow share of business.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
Sales Manager
Vvaan Lifesciences Pvt Ltd
08.2021 - 10.2022
- Map potential customers and generate leads for the organisation
- Preparing annual budget plans, setting individual target with the sales team and ensuring that the team meets their targets and goals
- Formulating annual expansion plans & strategies for reaching out to unexplored markets
- Territory and recruitment planning
- Training, coaching, and managing junior team members to meet planned sales goal
- Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities
- Setting KPI
- Leading a team of 10 people for developing and implementing sales strategies in line with company goals and objectives aiming to accelerate growth
- Key Accounts: Sneha Group, Japfa India, Shalimar Group, Shrinivasa Farms, Hi Tech Hatch, Baramati Agro.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Senior Manager
Chemetall India Pvt Ltd
10.2019 - 03.2021
- Distributor Management
- Preparing annual budget plans
- Brand Promotion
- Developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goal
- Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.
Sales Manager
Biomin Singapore PTE Ltd
03.2012 - 08.2019
- Spearheaded a team of 20 people for developing and implementing sales strategies in line with company goals and objectives aiming to accelerate growth
- Centralized all India Business Data (sales, account exposure and resource allocation)
- Acquired new customers and managed client relationships (new and existing)
- Collaborated and coordinated with diverse teams for sales & marketing operations
- Built and maintained profitable partnerships with key stakeholders
- Assisted in setting financial targets and budget.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Drove regional sales growth, implementing innovative marketing strategies and cultivating key partnerships.
- Optimized sales funnel management, enhancing lead generation and conversion rates.
Regional Debt Manager
ICICI Bank, Ltd
08.2007 - 03.2012
- Played key role in tracing and tracking skip customers through Internal dedupe and external search through various social networking sites such as google, social network sites, telecom portals, jobsites and mobile operators
- Reduced the flow rates to 45% levels from 65% as Debt Manager.
Manager - Marketing
Nicholas Piramal India Ltd
07.2003 - 08.2007
- Identified / explored business opportunities in western and eastern parts of India on Premixes - Feed; assigned distributors in these markets and promoted business
- Supervised the activities of all reportees, visiting territories, accompanied work, and so on
- Managed key accounts such as Japfa Comefeed (Pune), Venkateshwara Hatchries (Pune), Godrej (Pune), Amul (Gujarat), Premium Chick Feed (Alibag), Evialis (I) Ltd
- (Mumbai).
Poultry Service Officer
Pfizer Limited
03.2000 - 07.2003
Technical Sales Officer
Pest Control India Limited
06.1999 - 03.2000
Research Associate
International Institute for Sustainable Future
11.1997 - 03.1999
Education
MBA (Marketing) -
Sikkim Manipal University
B.Sc. (Agriculture) -
KKV, Dapoli, Maharashtra
Skills
New business acquisition
Key Account Management
Client Relations
Team Development
Business Development
Forecasting
Certification
Virtual selling for Sales Professionals
Languages
English
Marathi
Hindi
Timeline
National Sales Manager
Zamira Lifesciences India Pvt Ltd
11.2022 - Current
Sales Manager
Vvaan Lifesciences Pvt Ltd
08.2021 - 10.2022
Senior Manager
Chemetall India Pvt Ltd
10.2019 - 03.2021
Sales Manager
Biomin Singapore PTE Ltd
03.2012 - 08.2019
Regional Debt Manager
ICICI Bank, Ltd
08.2007 - 03.2012
Manager - Marketing
Nicholas Piramal India Ltd
07.2003 - 08.2007
Poultry Service Officer
Pfizer Limited
03.2000 - 07.2003
Technical Sales Officer
Pest Control India Limited
06.1999 - 03.2000
Research Associate
International Institute for Sustainable Future
11.1997 - 03.1999
MBA (Marketing) -
Sikkim Manipal University
B.Sc. (Agriculture) -
KKV, Dapoli, Maharashtra
Virtual selling for Sales Professionals
Sales: Handling Objectives
Key Account Management
Selling with Empathy during Uncertain Times
Persuading Others
Counterintuitive Leadership Strategies for a VUCA Environment
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