Travelling
Listening to Podcast
Geo-politics
Learning investment
Shriram R
Chennai
Summary
Experienced Account Executive with 8+ years in SaaS sales, including 5+ years in SMB & Mid-Enterprise. Proven track record of exceeding quotas, driving pipeline growth, and closing complex deals through MEDDIC, BANT, and value-based selling.
Skilled in end-to-end sales cycles, engaging C-level executives, delivering tailored product demos, and aligning solutions with business needs. Adept at pipeline management, forecasting, and cross-functional collaboration with BDRs, Pre-Sales, and Customer Success. Passionate about driving efficiency and revenue growth through impactful SaaS solutions.
Overview
9
9
years of professional experience
Work History
Account Executive (SMB & Mid-Enterprise)
Testsigma Technologies
05.2023 - Current
- Strong experience in selling to SMB and mid-enterprise accounts across the AMERICAS and EU.
- Built the SMB function from scratch as part of the pilot batch, establishing OKRs and processes for scalable growth.
- Scaled the SMB function to $500K/year, achieving a 30% increase in SMB revenue from Q2 FY24 to Q1 FY25.
- Excelled in a self-directed work environment, effectively managing day-to-day operations and decision-making.
- Acted as a product expert, delivering tailored product demos that addressed specific customer pain points, resulting in higher customer engagement.
- Negotiated pricing and sales terms, securing 25% of new contracts as multi-year agreements, leading to a 2x increase in ACV from FY24 to FY25.
Senior Business Consultant/ Account Executive
Everstage
01.2023 - 05.2023
- Generated revenue by managing the end-to-end sales cycle, from lead generation to account closure.
- Utilized MEDDIC and SPIN sales frameworks to improve lead-to-demo and account conversion rates.
- Achieved 100% of the sales target in Q1.
- Cracked first closure within first 40days. (Outbound)
- Negotiated and closed long-term agreements with new clients in the NAMER (North America) region.
Consultant - Sales Conversion
Zeda.io
10.2022 - 12.2022
- Collaborated across teams to align marketing and sales strategies for improved outreach and engagement.
- Strategized multiple targeted events with 50+ decision makers collaborating with marketing team.
- Worked with C-level executives and Directors in creating and optimizing sales process.
- Trained pilot batch of SDR's and consulted sales team to increase demos and account conversions.
- Helped meet changing demands by recommending improvements to business systems or procedures.
Account Executive
Testsigma Technologies
03.2020 - 08.2022
- Part of the pilot batch (first AE hire) of the sales team, contributing to process setup in collaboration with Directors and C-level executives.
- Contributed in bringing $1 Million revenue.
- Managed the end-to-end sales lifecycle, from lead generation via cold calling, outreach campaigns, and LinkedIn messaging to deal closure.
- Built and maintained an accurate sales pipeline, engaging multiple C-level stakeholders, resulting in a 40% increase in account conversions.
- Collaborated with marketing and customer success teams to create targeted campaigns for account expansion.
- Developed and implemented a sales strategy (BANT & MEDDIC) generated $350K in new business in first year.
- Consistently exceeded sales targets year-over-year, driving a 25% increase in overall revenue.
Account Executive
Vembu Technologies
05.2018 - 02.2020
- Exceeded sales targets by 20% quarter-over-quarter, increasing annual revenue from $300K to $500K between Q1 and Q4.
- Effectively negotiated and secured contracts with high‑value clients in collaboration with sales leaders.
- Had a track record of maintaining a top performer position from Q1 to Q3. (2019)
- Pilot batch of creating & managing channel partners (Msp & Reseller) in UK & North America region.
- Delivered product demonstrations and presentations Analyzed and maintained sales forecasting records.
- Submitted monthly / weekly reports, including booking forecasts, monthly highlights, and CRM entries.
Inside sales executive
Vembu Technologies
08.2017 - 05.2018
- Handled Inbound lead qualified them using BANT.
- Created new opportunities via outbound cold calling, email campaigns and LinkedIn activities.
- First person to complete 40 Demos in a Q.
- Developing a database of qualified leads through referrals and helping customers in understanding the product.
- Overcome competitive sales objections against competition and customer needs.
- Understanding customer's specific business needs and applying product knowledge to meet those needs.
Technical Support Engineer
Sutherland Global Service
05.2016 - 06.2017
- Responded to support requests from end‑users and patiently walked individuals through basic troubleshooting tasks
- Explained technical information in clear terms to non‑technical individuals to promote a better understanding of Pitch for sale and try to do up‑sell and cross‑sell
- Documented all transactions and support interactions in the system for future reference and addition to the knowledge base.
Education
Bachelor of Science - Computer science
Gurunanak College of Arts & Science
Chennai05-2016
Skills
- Pipeline development
- Sales strategies implementation
- Competitor tracking
- Account planning
- Revenue generation
- Worked with CRM (Salesforce, Zoho CRM, Hubspot)
Interests
Timeline
Account Executive (SMB & Mid-Enterprise)
Testsigma Technologies
05.2023 - Current
Senior Business Consultant/ Account Executive
Everstage
01.2023 - 05.2023
Consultant - Sales Conversion
Zeda.io
10.2022 - 12.2022
Account Executive
Testsigma Technologies
03.2020 - 08.2022
Account Executive
Vembu Technologies
05.2018 - 02.2020
Inside sales executive
Vembu Technologies
08.2017 - 05.2018
Technical Support Engineer
Sutherland Global Service
05.2016 - 06.2017
Bachelor of Science - Computer science
Gurunanak College of Arts & Science
Similar Profiles
Sai Raksha VSai Raksha V
Graduate Trainee Engineer at Testsigma TechnologiesGraduate Trainee Engineer at Testsigma Technologies
Subhashree PadhihariSubhashree Padhihari
Sr Lead Development Representative at TestsigmaSr Lead Development Representative at Testsigma
YASHASWI SINGHYASHASWI SINGH
Senior QA Engineer at TestsigmaSenior QA Engineer at Testsigma