Shrishti Deb

Brand Management

• Responsible for managing and growing the presence of Caudalie, First Aid Beauty, Farmacy Beauty, CREED Fragrance, OUAI in India
• Ensure correct on-site merchandizing and representation of the brand including cataloguing management
• Invest in the best properties through the Brandʼs A&P Budget to drive the best ROI
• Work with the brand and the retailer to build the best strategy for launch, BAU & Big events

Retail Marketing

• Develop and execute a comprehensive retail marketing and public relations strategy aligned with the brands objectives
• Lead the development of integrated marketing and PR campaigns to drive foot traffic, online sales, and customer engagement across stores
• Plan and coordinate PR activities, including media relations, press releases, press events, and influencer partnerships, to enhance brand visibility and reputation
• Organize and manage retail events, including store openings, product launches, and promotional campaigns, to drive customer
• Develop in-store promotional strategies and oversee the execution and also strategize store SOH, Light box visuals, Shelf talkers, create and update planograms.
• Analyze market trends, consumer insights, and competitive landscape to identify opportunities for growth and differentiation
• Regular store visits to ensure quality checks
• Establish and manage marketing and PR budgets, ensuring efficient allocation of resources to maximize ROI
• Build and maintain strong relationships with key media contacts, industry influencers, and community partners to enhance brand awareness and credibility

PR Communications and social

• Leading influencer campaigns for all brands end to end
• Planning PR Events and carrying out best in class execution end to end
• Monthly updates to brands on performance and key indicators
• Review portals for all visibility and keep management and team up to date on adjacent brands
• Report and strategize way forward for all campaigns
• Collaborate and look for exciting opportunities for relevant brand visibility
• Managing the @caudalieindia handle - schedule posts, social calender, collaborations, budget allocation, run facebook ads and reporting

Influencer Marketing

• Leading Influencer marketing for all Nykaaʼs Import brands and Luxe beauty category
• Managing integrated campaigns for all verticals of Nykaa that is Nykaa.com, Nykaa Fashion, Private labels
• Explore and plan innovative ideas, create IPʼs in collaborations with top influencer's in the beauty and fashion industry
• Identifying, planning and strategizing effective influencer led campaigns to create an impactful influencer marketing led conversation for Global and Luxe brand partners
• Negotiating competitive rates and onboarding new influencers to build the database
• Activate retail influencer campaigns for retail store visibility
• Build strong relationships with influencers, creating yearly proposals, exploring exclusivity with influencers
• Plan and invite influencers for online and offline brand PR events
• Create strategic marketing plans for boosting the luxe category
• Tracking and analyzing campaign performance data
• Created competitive analysis reports

Affiliate Marketing

• Building and populating NAP community accross regions with essential content creators and KOLʼs
• Strategizing revenue generating plans for the program
• Tracking and analyzing NAP campaign performances and create reports
• Creating NAP monthly engagement calendar
• Incubating existing NAP affiliate's for better performance and growth
• Responsible for NAP monthly commission payment communications

• Building relationship with influencers and celebrities in the Fashion and Beauty community to execute innovative campaigns.
• Coordinating with logistics team for sending out PR packages for new upcoming campaigns
• Organizing and conducting indoor and outdoor photoshoots with influencer's for marketing campaigns
• Worked closely with Event Agency to plan and execute SHEIN events Pan India, including Pop Ups, offline activations and SHEINXME Fashion Show
• Cultivate and introduce the brand to new emerging talent, in- turn engaging new audience and customers

• Responsible for Influencer Marketing, Collaborations and PR activations