Shristi Srivastava
Noida
Summary
Diligent and creative professional with over 10 years of experience in Creative direction. Skilled at multitasking in fast-paced environments and proficient in various types of Styling. Known for creating positive workplace culture and leading high-performing teams. Seeking a challenging and rewarding career to utilize skills for organizational growth.
Overview
12
12
years of professional experience
Work History
Manager- Creatives & Studio
High Street Essentials
Noida
10.2023 - Current
- Lead and style catalog shoots, product shoots, editorials, look book, and campaigns.
- Suggest setups and styles based on mood boards and fashion trends, while adhering to budgets and timelines.
- Conceptualize shoot themes and ideas for collection and social media campaigns.
- Schedule multiple shoots according to brand requirements, adjusting individual time slots as needed.
- Manage the budget for creative projects and coordinate with various departments and external partners (production houses, photographers, models, makeup artists) within agreed budgets and timelines.
- Design responsive and optimized website creatives, maintaining consistency with the overall brand identity (color, fonts, imagery).
- Ensure engaging and compelling direction for photography and videography.
- Manage model pool according to brand guidelines and the theme of the collection, and source and manage studio props, updating the inventory list monthly.
- Oversee studio operations, including product handling and shoot scheduling.
- Conduct quality checks on all shoot images and videos once live on the website and other platforms.
- Aim to provide high output productivity at a lower cost.
- Collaborate with bloggers for social media video content for various platforms, including store promotions.
- Plan shoots in studio with blogger, according to the concepts for website promotion.
Creative Manager & Studio Coordinator
Flixstock
Delhi
08.2022 - 10.2023
- Handled over 20 Europe-based brands, including Best Secret, Smashed Lemon, Bruuns Bazaar, Heideman, Signal Clothing, Zamt Berlin, Knowledge Cotton Apparel, The C&S Fashion Group, House of Saki, BTX Group, Liv Bergen, Falguni Shane Peacock, Van de Velde, Ahlvar Gallery, Birgitte Herskind, Labdip, etc. (Remotely)
- Conducted quality checks of AI generative models and retained the quality delivered in pilots for onboarded projects.
- Ensured quality in ghost mannequin to on-model template draping.
- Supervised technical production and deployment of online creatives
- Created guidelines for brands, detailing execution technicalities like lights, background, model's expressions, poses, etc. And thought processes to clarify final deliverables.
- Prepared guidelines for the studio team, covering information for photographers, makeup artists, and other resources to ensure cohesive execution.
- Managed model selection according to brand fit and coordinated with the agencies based in Poland.
- Coordinated with editors to ensure the generation of high-quality imagery aligned with the brand and deadlines.
- Set up studio operations for Flixstudio in Wroclaw, Poland over 15 days.
Manager- Creatives & Studio
KOOVS
01.2021 - 08.2022
- Responsible for the creative and visual direction of the brand. Produced aesthetically pleasing, easily producible, and fresh creative content.
- Mentored creative professionals such as photographers, videographers, makeup artists, editors, graphic designers, and stylists.
- Led the development and management of a versatile creative services team
- Kept all projects within time and budget limits
- Directed entire creative workflow to ensure completion of all visual design needs
- Oversaw studio logistics, coordinating garment flow and shoot dates
- Handled the entire production for campaign shoots, including outdoor video and photo shoots. Worked closely with the Brand and Marketing teams to create and execute marketing campaigns.
- Conducted quality checks of all shoot images and videos once they are live on the website and other platforms, and performed extensive image selection processes.
- Booking of models according to the brand guidelines, and managing all studio props, sourcing them, and maintaining an updated list at the end of each month.
- Coordinated with a team of editors and graphic designers to ensure the generation of high-quality imagery aligned with the brand and deadlines.
Creative, Social Media & Studio Manager
TAGGD
01.2020 - 01.2021
- Produced aesthetically pleasing, easily producible, and fresh creative content for brand visual identity.
- Managed schedule and financial constraints effectively
- Handled the entire production for campaign shoots, including outdoor video and photo shoots
- Collaborated with senior leadership and creative team to gather and share best practices.
- Managed and mentored an internal team of graphic designers, editors, and an extended team of regular freelancers.
- Managed whole studio operations, including the inward and outward movement of garments, and scheduling shoot dates according to their launch.
- Managed all studio props, sourcing them, and maintaining an updated list at the end of each month.
- Coordinated model selection processes adhering to branding guidelines, the collection, and styled model shoots for catalogs and campaigns.
- Guided the social media team in planning posts and stories to promote designers and facilitate collaborations with influencers and actors for social media promotions.
- Conducted product shoots (catalog and creative) and created guidelines according to brand language and styling for model shoot.
Head Stylist & Studio Manager
Asort
01.2018 - 01.2020
- Executed photo shoot coordination based on specified branding criteria
- Coordinated model styling based on specific designer needs and collections
- Ensured wardrobe and outfits are organized for photo shoots or events, keeping track of current and emerging fashion trends.
- Managed production of social media shoots for brands, and planned designer promotions and influencer collaborations for broader engagement.
- Ensured smooth handling of garment logistics within the studio
- Verified equipment functionality pre and post usage
- Optimized daily operational efficiency within set budgets
- Handled the entire production for campaign shoots, including outdoor video and photo shoots
- Developed innovative and attractive creative material, and created attractive and effective marketing campaigns for the studio.
Freelancer
Fashion stylist
New Delhi
01.2013 - 01.2018
- Collaborated with photographers, models and makeup artists to execute fashion shoots for print, television and digital campaigns.
- Directed creative teams on styling concepts for lookbooks, videos and product launches.
- Coordinated fittings of garments, shoes and accessories with designers, buyers and clients.
- Provided direction to wardrobe assistants during photo shoots or commercials.
- Ensured all garments were steamed and pressed before being presented at events or photoshoots.
- Advised clients on how best to accessorize outfits according to their body type.
- Created mood boards by researching current fashion trends and competitor activity.
Education
Post graduation in Fashion designing -
S.N.D.T University
Mumbai, Maharashtra01.2014
Fashion designing -
J.D Institute of Fashion Technology
Delhi, Delhi01.2012
Bachelors in Commerce -
C.S.J.M University
Kanpur, Uttar Pradesh01.2012
INTERMEDIATE -
U.P.K.S.S.V.S
Kanpur, Uttar PradeshSkills
- Creative Direction
- Studio Operations Oversight
- Negotiation Skills
- Project Management Expertise
- Team Leadership
- Model Collaboration
- Strong Aesthetic Sensibility
Languages
Hindi
First Language
English
Proficient (C2)
C2
German
Beginner (A1)
A1
Timeline
Manager- Creatives & Studio
High Street Essentials
10.2023 - Current
Creative Manager & Studio Coordinator
Flixstock
08.2022 - 10.2023
Manager- Creatives & Studio
KOOVS
01.2021 - 08.2022
Creative, Social Media & Studio Manager
TAGGD
01.2020 - 01.2021
Head Stylist & Studio Manager
Asort
01.2018 - 01.2020
Freelancer
Fashion stylist
01.2013 - 01.2018
Post graduation in Fashion designing -
S.N.D.T University
Fashion designing -
J.D Institute of Fashion Technology
Bachelors in Commerce -
C.S.J.M University
INTERMEDIATE -
U.P.K.S.S.V.S
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