Shriya Gupta
Student
Milton Keynes,Buckinghamshire
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Summary
Results-Oriented. Conscientious. MSc Strategic Marketing student at Cranfield University with substantial client-facing and relationship-building experience. With two years of experience as a Cash and Trade Analyst at Citibank, I've been fortunate to network and develop mutually beneficial partnerships with clients such as Apple, Google, and LVMH. Working under duress and juggling multiple tasks to meet tight deadlines is a strength.
Overview
3
3
years of professional experience
12
12
years of post-secondary education
3
3
Languages
Work History
Cash and Trade Analyst
Citicorp Services India Private Limited, Citigroup Inc
Mumbai, Maharashtra
12.2019 - 07.2021
- Analyzed over 50 bank accounts and maintained spreadsheets for daily cash reconciliation of each account.
- Handled and processed internal transactions for clients such as Google, Apple, and Louis Vuitton
- Monitored cash allocation to each department and performed month-end reconciliation for all regions
- Researched and reconciled cash related issues in timely manner and posted daily cash transactions into respective accounts
- Conducted cash flow analysis and prepared summarized reports relating to cash in-flow and cash out-flow
- Ensured regular receipts and payments are correctly entered into accounting systems.
- Coordinated with debtors and creditors to make certain each transaction takes place in accord with contractual terms and organizational policies
- Performed budgeting and forecasted functions connected to cash transactions to assist in preparation of summarized financial reports
- Devised new systems and specific processes to handle ongoing monitoring needs for potential risks
Student Ambassador
NTSU, Nottingham
Nottingham, United Kingdom
08.2018 - 05.2019
- Trents' Student Union
- Advised new students in acclimating to campus life with satisfaction rate of 98%
- Aided with housing and academic writing problems for new students
- Resolved problems, improved operations and provided exceptional service
- Developed and implemented performance improvement strategies and plans to promote continuous improvement
- Used Microsoft Word and other software tools to create documents and other communications
- Conducted research, gathered information from multiple sources and presented results
- Actively listened to fellow peers, handled concerns quickly and escalated major issues to supervisor.
- Scheduled appointments between students and course staff.
- Supervised onboarding procedures for incoming freshman, supporting transition into university life.
Marketing Intern
Club Tivoli
Mumbai, Maharashtra
12.2018 - 01.2019
- Aided with media buying, creative strategies, and account management
- Developed marketing strategies and created media buys for clients with efficiency rate of 30%
- Managed planning and implementation of portfolios, including use of excel and goal dates
- Investigated digital marketing strategies of 2 local competitors to present analysis to senior management; convinced management to hire 3 dedicated resources for social media marketing to increase presence in key channels
- Analyzed sales and marketing strategy, understanding current markets performance and formulating future marketing strategy; created marketing models for capturing 3 new niche segments, estimating 60% increase in sales.
- Created proposals and organized pursuit documentation to support marketing staff
- Practiced search engine optimization to maximize efforts in creating brand awareness
- Monitored web traffic to analyze website performance
- Measured and reported results of marketing initiatives
- Assisted in creating written, video and image content for marketing channels
Head of Marketing
Malini Kishore Sanghvi
Mumbai, Maharashtra
08.2014 - 08.2016
- Compiled and distributed financial and statistical information such as budget spreadsheets along with analyzing questionnaires and writing reports
- Gathered profile information about participants and designed below-the-line marketing tools
- Increased promotion and retention by 17 and 25% respectively, over two year period
- Managed branding campaigns and event marketing initiatives in print, video, web and social media
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies
- Planned marketing initiatives and leveraged referral networks to promote business development
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters
- Onboarded new team members and coached personnel in marketing tasks
- Updated social media platforms with latest news and corporate details
- Liaised with marketing and PR colleagues to promote special events in social calendars
- Reviewed event bills to confirm accuracy and approve payment
- Managed event logistics and operations
- Coordinated schedules and timelines for events
- Managed administrative logistics of events planning, event booking and event promotions
- Consulted with customers to determine objectives and requirements for events
Education
Master of Science - Strategic Marketing
09.2021 - Current
- Received Azent Scholarship
Bachelor of Arts - Business Management And Entrepreneurship
09.2016 - 07.2019
- Elected to Course Representative for NTSU in 2017-2018.
- Member of NTSU Indian Society.
- Member of Cheerleading Society, NTU Varsity.
- Member of NTSU Student Ambassadors.
Higher Secondary Certificate - Commerce
07.2014 - 07.2016
- Member of Crescendo Team, Head of Marketing operations.
Indian Certificate of Secondary Education - High School
07.2001 - 03.2014
- Member of Cascade Team
Skills
Account managementundefined
Accomplishments
- Elected Course Representative at Nottingham Business School alongside 20 other colleagues through campaigns
- Revamped the copy for the Club Tivoli website, increasing conversions by 30%
- Trained and supervised 4+ full time employees
- Communicated with 20+ company partners and clients on a daily basis
- Implemented and streamlined cutting-edge data management techniques, resulting in a 5% increase in the
company's operating efficiency
- Processed 500+ customer transactions with extreme attention to detail on a daily basis
- 2+ years of previous work experience in the client-facing industry
- 2021 Azent Scholarship: awarded $1000
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Cranfield University - Master of Science, Strategic Marketing
09.2021 - Current
Cash and Trade Analyst - Citicorp Services India Private Limited, Citigroup Inc
12.2019 - 07.2021
Marketing Intern - Club Tivoli
12.2018 - 01.2019
Student Ambassador - NTSU, Nottingham
08.2018 - 05.2019
Nottingham Trent University - Bachelor of Arts, Business Management And Entrepreneurship
09.2016 - 07.2019
Head of Marketing - Malini Kishore Sanghvi
08.2014 - 08.2016
Malini Kishore Sanghvi - Higher Secondary Certificate, Commerce
07.2014 - 07.2016
Jamnabai Narsee School - Indian Certificate of Secondary Education, High School
07.2001 - 03.2014
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