Shriya Poddar

End to End Project Management

• On top of a Research Analyst role, independently managed multiple high-priority projects simultaneously, ensuring timely completion of deliverables under tight deadlines.
• Collaborated with cross-functional teams for holistic approach to research initiatives.
• Presented data findings to client and handled follow ups.

Client Database Management

• Created and maintained client project database to keep a record of past client research records and updated it on a regular basis to help client with future product pipeline decision making.

Key Client Value Adds

• Prepared a detailed analysis report leveraging past client research data to understand the role of sustainability in an household FMCG product's in-market success across developed and developing markets.
• Analyzed historical client innovation results to help develop new Key Performance Indicators (KPI) / success criteria, to better estimate incremental sales and in-market success of major household brands under the client's umbrella before launch.
• Ran a comparative analysis of the client's past innovations testings across markets to understand the key factors that contribute to a product's success and failure.

Retail Management Services (RMS)

• Did trend analysis for a large corporate client catering to multiple FMCG categories like food & beverage, personal care, and household along with its top competitors in the Thai market to understand its market position.
• Additionally, analyzed the client's channel and region-based performance versus the market growth for the food & beverage category items like water, tea, coffee, milk, chocolate, baby food, etc. on top of analyzing the stock to sales turnover distribution gap of these products.

Training & Development

• Managed a Junior analyst and made sure that error free and top quality work is delivered on their part while ensuring proper work-life balance.
• Mentored 7 junior analysts & associates, fostering professional growth and skill development within the team.
• Reduced process gaps by effectively training new hires on best practice for various services catered by the company.

Workload Management

• Managed the daily projects workload and adhoc task allotment within the team members regularly, which included planning, organizing, assigning and prioritization of tasks to meet the internal as well as client deadlines.
• Worked on a contingency planning for workload management on a case to case basis and for busy period.

Content Review and Data Quality Management

• Did primary review and quality checks for Junior analyst reports before sharing them with the client team for error free reports and complete client satisfaction.
• Organized frequent feedback sessions to share tips and tricks on how to improve analytical reasoning to ensure actionable insights for all client objectives.

Project Management

• Researched and analyzed large volume of wide-ranging secondary datasets, on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand, drawing out meaningful and informed insight, identify patterns, trends and correlations.
• Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
• Analyzed and evaluated quantitative data and produced high-quality analytical reports and presentations for diverse audiences, detailing research findings of consumer behaviours based on geography and categories.

Retail Management Services (RMS)

• Prepared monthly sales reports for a major FMCG client, to analyze its sales performance in the Thailand market across hygiene and personal care categories, in terms of value % and amount sales compared to its previous months and years performance.

• Conducted personal interviews and collected data through Computer Assisted Personal (CAPI) and Telephonic interviews (CATI).
• Used exceptional communication and relationship-building skills to engage consumers in face-to-face surveys.
• Captured and recorded participant opinions and responses with meticulous accuracy.
• Utilised quantitative research techniques to achieve wide-reaching, high-volume client feedback to analyse areas for opportunities and business growth.