Shriya Singh

• Built an AI-powered symptom checker, increased usage by 50% through UX optimization, targeted marketing, and ML model improvements
• Built AI tool for 4,000 doctors to enhance prescription generation efficiency and accuracy. Increased adoption from 30% to 60% by improving UX & providing clinical recommendations.
• Tripled Apollo membership purchases through data-driven product enhancements, optimized user experience, and call center integrations
• Launched B2B corporate health platform offering medicine, lab tests & consultations. Acquired 20+ clients, generating INR 3 crore monthly revenue.
• Launched & scaled referral program, driving 8x order growth & 10L daily revenue through optimized incentives & targeted campaigns.
• Led the integration of marketing automation tools to help the marketing team track and optimize campaign performance and overall effectiveness.

• Independently scaled OYO Home category by 5x through targeted CRM campaigns, personalized offers & cross-selling.
• Led the largest OYO sale, increased DAU from 6L to 13L & orders from 60K to 90K daily through targeted CRM, In-app, offline & online marketing campaigns
• Boosted app engagement 10% MoM by launching & optimising OYO Q & games.
• Increased orders by 2x in Japan in 6 months through optimized app & web experiences, personalized offers & targeted marketing strategies.
• Improved homepage CTR by 20% through personalized content, design & offers
• Launched and executed Long Stay, Future Booking, Prepay, and Extend Stay campaigns, driving 2000 daily orders.
• Launched features like Shake & win, scratch card, spin the wheel and OYO Q to increase engagement rate & LP conversions increased by 50%

• Optimized SEM campaigns across 30+ categories, Increased ROAS from 2x to 4x with a monthly ad spend of INR 1 crore.
• Designed dynamic landing pages to reduce tech dependency and enable quick updates, improving conversion rate by up to 50%.
• Led a team of 5 to successfully onboard supply for 10+ product categories, consistently meeting monthly targets

Passed with 88%, #5 in the batch

President of Commerce Society

94% in class 12th, CBSE