Summary
Overview
Work History
Education
Skills
Reference
Personal Information
Timeline
AccountManager
Shriyam Shrivastav

Shriyam Shrivastav

Summary

Results-driven communications professional with a proven track record of delivering strategic campaigns for renowned brands. Skilled in integrated marketing, crisis management, and influencer-driven digital PR. Recognized for exceptional communication skills, collaborative approach, and strong project ownership leading to consistently high-impact results.

Overview

6
6
years of professional experience

Work History

Account Manager

MAAC Studio
02.2024 - 08.2024
  • Led regional marketing, PR, and digital communication initiatives, playing a pivotal role in strengthening brand visibility and outreach.
  • Developed and implemented a robust social media strategy, resulting in a 40% increase in engagement and a more unified, impactful brand presence across platforms.
  • Crafted and managed content strategies for social media, blogs, and campaigns tailored to animation, VFX, and gaming, enhancing audience relevance and brand connect.
  • Initiated and grew LinkedIn-led thought leadership, positioning MAAC as a credible voice in media and entertainment education.

Senior Account Executive

Adfactors PR
04.2022 - 01.2024

Key clients handled- Antier Solutions ( A blockchain development firm), Venus Remedies Limited, CP67 Mall, Shoolini University

  • Delivered 360 campaign planning, execution, and reporting across Technology, Pharma, EdTech, Lifestyle and Digital sectors.
  • Achieved over 1000 media placements in national, trade, and regional outlets.
  • Handled crisis communication, stakeholder alignment, and proactive media strategy, navigating complex reputational challenges.
  • Served as a trusted client advisor, translating business needs into strategic messaging and high-impact narratives.

Senior Account Executive

MSL India
10.2021 - 04.2022

Key clients handled- Amway, Livspace, Hilton Hotels

  • Managed end-to-end integrated communications campaigns for leading lifestyle clients across product launches, funding announcements, brand ambassadors onboarding and brand storytelling.
  • Developed multi-channel content strategies blending PR, social media, and influencer marketing to ensure consistent and engaging brand narratives.
  • Secured 500+ media placements, including exclusive long-form features, short-format stories, thought leadership articles, and key industry coverage across top-tier outlets.

Senior Account Executive

Genesis BCW
05.2019 - 10.2021

Key clients handled- Microsoft, Huawei, Western Digital, CARS24, Square Yards, Coding Ninjas

  • Led a full-service communications team for two of the agency's top five global technology clients, delivering integrated campaigns across product, corporate, and policy communications.
  • Planned and executed 360 strategies covering product launches, executive visibility, industry thought leadership, and crisis communication.
  • Acted as the strategic liaison between CXOs, public policy teams, and internal agency leadership to align messaging with business goals.
  • Delivered measurable outcomes, including improved media sentiment, higher share-of-voice, and strengthened stakeholder trust.

Content Writer

GoPaisa.com
11.2018 - 04.2019

Key clients- Flipkart, Snapdeal, Shein


  • Created SEO-optimized blog posts and web content that drove increased organic traffic and improved keyword rankings.
  • Supported social media content planning and development to boost engagement and audience growth.
  • Ideated and pitched content concepts aligned with brand messaging, ensuring client buy-in and consistency across channels.

Education

Masters - Corporate Communications

Apeejay Institute of Mass Communications
New Delhi

Bachelor - Journalism & Mass Communications

Himgiri Zee University
Dehradun

Skills

  • Strategic Communications
  • Media Relations
  • Crisis Communication
  • Content Development
  • Integrated Campaign Planning
  • Stakeholder & Leadership Communication
  • Reputation Management
  • Blockchain & Web3 Communication
  • Microsoft Office Suite Proficiency
  • Canva Proficiency
  • Cross-Functional Team Collaboration
  • Data-Driven PR Strategy

Reference

Pritesh Rachmalla

Corp. Comm Head, Panasonic

📞 8860404324

Pooja Arora

Corp Comm. Manager, Manipal Hospitals

📞 9711704395

Personal Information

Title: Brands, PR & Coms. Specialist

Timeline

Account Manager

MAAC Studio
02.2024 - 08.2024

Senior Account Executive

Adfactors PR
04.2022 - 01.2024

Senior Account Executive

MSL India
10.2021 - 04.2022

Senior Account Executive

Genesis BCW
05.2019 - 10.2021

Content Writer

GoPaisa.com
11.2018 - 04.2019

Masters - Corporate Communications

Apeejay Institute of Mass Communications

Bachelor - Journalism & Mass Communications

Himgiri Zee University
Shriyam Shrivastav