Shriyash Aaruni
Gurgaon
Summary
Results-driven Data & Performance Analysis Specialist with expertise in optimizing ad spend and improving conversion rates for leading brands at Digital Minds Group and Group M. Proficient in campaign management using Google Ads and Looker Studio, delivering exceptional analytical insights and effective troubleshooting. Consistently achieved ROAS targets while demonstrating strong media budget management and collaborative skills. Aiming to leverage these competencies to drive further growth and success in digital marketing initiatives.
Overview
5
5
years of professional experience
Work History
Data & Performance Analysis Specialist
Digital minds group
Gurgaon
08.2024 - Current
- Oversaw cross-platform promotional activities for notable Australian brands including MUD, TravelOnline, FlikitOver, and Servcorp.
- Optimized ad spend efficiency resulting in improved conversion rates across major platforms.
- Performed performance analysis using tools like Google Ads Manager and Bing Ads.
- Maintained 50+ performance dashboards on Looker Studio and Google Sheets.
- Deployed Google Tag Manager for thorough tracking of campaign metrics.
- Utilized SQL and data integration tools to enhance data flow.
- Performed URL audits utilizing ObservePoint, Omnibug, and WASP.
- Optimized CTA functionality by working closely with clients.
Media Performance Sr. Executive
Group M
Gurgaon
03.2021 - 08.2024
- Executed quality assurance processes to ensure smooth campaign deliveries.
- Optimized ad performance across Google, Bing, Amazon, and Facebook Ads.
- Analyzed campaign metrics using Google Analytics, Tableau, Power BI, and Datorama.
- Implemented floodlight pixels to enhance tracking precision across display, mobile, and video channels.
- Collaborated with Account Management, Creative, and Publishers to address campaign issues.
- Performed MAP and EKG audits across Europe, APAC, and the USA.
- Oversaw team of four, promoting collaboration and operational efficiency in the NDP section.
- Streamlined collaboration across teams for successful campaign execution.
- Maintained stringent quality control throughout campaign processes for accurate results.
Marketing & Data Specialist
ANS Commerce
Gurgaon
11.2020 - 03.2021
- Developed and optimized Facebook Ads campaigns to effectively reach target audiences.
- Analyzed active campaign performance through Facebook Ads Manager, providing insights for optimization.
- Managed budget optimization for brands like Only, Portico, Richfeel, and Aldo, maintaining a consistent Return on Ad Spend (ROAS) within the target range of 4 to 5.
- Ensured campaign accuracy and success through rigorous QA checks during the campaign lifecycle.
Education
MBA - Marketing Management
ICFAI University
Pune02-2021
Bachelor of Technology (B.Tech) - Biotechnology
IMS Engineering College
NCR04-2018
Skills
- Campaign Performance Analysis
- Google Ads Management
- SA360 Campaign Management
- Bing Ads Management
- Amazon Advertising Expertise
- DCM
- DV360
- Social Media Ad Campaign Management
- Analytical Reporting
- Systematic Troubleshooting Skills
- Proficient in Google Sheets & Excel
- SQL
- Media Budget Management
- GTM
- Sizmek
- Looker Studio & Power BI Expertise
- Wrike & Jira
Timeline
Data & Performance Analysis Specialist
Digital minds group
08.2024 - Current
Media Performance Sr. Executive
Group M
03.2021 - 08.2024
Marketing & Data Specialist
ANS Commerce
11.2020 - 03.2021
MBA - Marketing Management
ICFAI University
Bachelor of Technology (B.Tech) - Biotechnology
IMS Engineering College
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