Shruthi Siva
Summary
Versatile and reliable team player with excellent communication skills and a strong foundation in innovative design and creative problem-solving. Adept at managing modifications, addressing feedback, and balancing the needs of colleagues, clients, and vendors efficiently. Thrives in dynamic environments, seamlessly adapting to varied projects and meeting tight deadlines. Excels in collaborating with cross-functional teams to deliver impactful, results-driven solutions.
Overview
5
5
years of professional experience
Work History
Strategic Designer
Periwinkle Labs
06.2024 - Current
- Conducted qualitative research and engaged with100+ individuals from the target audience to identify the ideal customer profile
- Led Strategic Design Vertical, focusing on market research, product-market fit, business model, and go-to-market strategies
- Served as Entrepreneurial Lead for the startup in the IIT Madras Gopalakrishnan Deshpande Centre accelerator program
Consultant - Strategic Design Audit
EduFund
09.2023 - 10.2023
- Identified growth opportunities for the platform,
and developed a strategic roadmap.
Learning Experience Designer
Novatr
10.2021 - 09.2022
- Involved in Customer Experience Research
- Created engaging, gamified course content in collaboration with subject matter experts
- Served as Course Coordinator for two courses, successfully facilitating sessions for over200 learners
Intern Architect
CSBNE
01.2020 - 06.2020
- Designed sustainable, low-cost residential units
- Coordinated with contractors to ensure seamless implementation
Education
Master of Design - Strategic Design Management
National Institute of Design
Gandhinagar04-2025
Bachelor of Architecture -
School of Planning And Architecture
New Delhi05-2021
Skills
Design Research
Behavioral research
User Experience Design
Service Design
Business Design
Strategic Analysis
Systems Thinking
Project Management
Timeline
Strategic Designer
Periwinkle Labs
06.2024 - Current
Consultant - Strategic Design Audit
EduFund
09.2023 - 10.2023
Learning Experience Designer
Novatr
10.2021 - 09.2022
Intern Architect
CSBNE
01.2020 - 06.2020
Master of Design - Strategic Design Management
National Institute of Design
Bachelor of Architecture -
School of Planning And Architecture
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