Shruthi T. S
Bengaluru
Summary
11years of career success in leading cross-functional teams and implementing Agile methodologies to drive successful marketing program management, with a strong focus on process optimization and customer relationship management. My dexterity lies in spearheading transformative initiatives for clients' technology evolution. Demonstrated excellence in managing Enterprise Channel Optimization for enhanced consumer and merchant experiences in Digital Marketing specialized on Email Channel. Talented professional considered knowledgeable leader and dedicated problem solver. Brings [Number] years of valuable expertise to forward company objectives. Attentive to detail with experience in coordinating projects, programs and improvements.
Overview
10
10
years of professional experience
Work History
Associate Program Manager [AVP]
Eclerx Services Limited
09.2022 - Current
- Program Manager of a digital marketing channel (Email Operations) with a prominent client offering global payment solutions.
- Work closely with Senior Management on strategies pertaining to Email Operations.
- Managing a team of 50+ people whose primary objective is to build and deploy Marketing emails for the Thin Clients for Europe, Middle East and Africa.
- Scale up team members on marketing platforms by providing trainings on periodic basis and accessing them.
- Help Senior Management to prepare Business Revenue Model that will help convert FTE based model to transactions-based model.
- Migration, Platform Deprecation, Project Onboarding, Create Case Studies / Recommendations to be presented during Quarterly Business Review for clients.
- Prepare RCA for clients and stakeholders as and when required.
- Work closely with multiple stakeholders i.e. PMOs, Marketers, Compliance Team, Creative Agency, Martech and Localized team to maintain campaign health timeline.
- Automations Review’s, UAT and manage SMEs sign off for the project initiatives’.
- Prepare training collaterals and SOPs to reduce dependency and improve training ramp-up.
- Co-ordinate with various teams’ Managers and Sr. Managers within the program to give appraisal rankings and ensure that they are as per the ‘Bell Curve’.
- Give monthly KRA scores to team members that helps recognize ‘Best’ performers and also help identify poor performers.
- Conduct comprehensive root cause analysis, along with providing corrective and recommended preventive remedy in case of service level breaches.
- Prepare Quarterly / Monthly business reviews for clients and presenting it to them.
- Prepare RU, quality, productivity and AHT metrics for the process and share with clients on a weekly basis.
- Weekly connect with clients and team to discuss weekly updates, challenges, roadmap.
- Playing pivotal roles in change management for client, navigating complex tech and process migrations, Platform Onboarding, Migration and deprecation with finesse analysis and adaptability.
Lead Consultant [Team Lead]
Genpact India Pvt Limited
01.2019 - Current
- Working as Lead Consultant in Email Self Service project, Plan and execute email campaigns from campaign strategy and requirements through deployment – scheduled campaigns, automated triggers, Journey Builder and automated multi-touch campaigns.
- Collaborate with technology teams to onboard new email programs and content to the email platform, Salesforce Marketing Cloud (SFMC), acting as the 'voice of the business'.
- Managing a team by serving as a first point of contact in new projects, create/maintain team status, performance, managing dashboard, team task organization and prioritization skills, and attention to detail.
- Requirement gathering, interact directly with client to understand their business requirements on email marketing strategy.
- Develop the email content, Landing page links and images using the Word doc and filling all the required details in the Digital Brief marketing resource management platform (CANBAN).
- Email campaign will be built in the Email Builder, which will be published in the Prod server.
- Customer target data segmentation, quality analysis and deploy email campaigns through Epsilon Harmony platform.
- Understanding the Client requirement and create the sequence/workflow campaigns and dynamic email campaigns.
- Exporting the deployment report to measure the campaign performance.
- Responsible for immediate resolution of all production issues for the email marketing.
- Ensuring adherence to industrial quality standards using the Quality checklist (QA), reviewing the standard operating procedures, establishing Workflow for execution.
- Maintaining the campaign queue referring to the marketing ticket shared by the client and assigning the tasks within the team to deploy the email campaigns in timely manner according to the instructions provided.
- Handling Special Marketing Squad Project from past one year as a first point of contact from Email Operations.
- Effectively involved in managing Migration from Harmony to Cloud Platform(SFMC).
Trading Email Specialist
Shaw Academy
01.2021 - 09.2021
- First point of contact and heading India operations for Trading Email services.
- Liaising with Educators and managing team in India (Shaw and AFT) as per the project requirement to deploy and manage Online professional education newsletter and webmail’s.
- Designing email templates and Smart Campaigns for a specific region, country and currencies based on Monthly target.
- Creating Smart campaigns and segments by adding filters and segregate members in sales force and making use of it to deploy campaigns through MARKETO.
- Creating tokens, scripts, images, videos and personalization, A/B testing of campaigns to improve send to open, clicked to open and conversion rate.
- Set up Sales campaigns, trigger emails, brand promotional emails in salesforce Making use of iContact to deploy emails to our data base in salesforce about new and exciting offers.
- Managing database of leads in salesforce for email deployments.
- Analyzing and reporting on key email performance indicators (deliverability rates, list counts, unsubscribed counts, email response such as click rate, open rate and conversion).
Senior Campaign Management specialist
Theorem India Pvt. Ltd
01.2015 - 07.2018
- Setting up and monitoring Email marketing campaigns using an Epsilon interactive tool called DREAM, DREAM Mail, Harmony which run on Dallas server.
- Building email Ad-Campaign/Trigger setup including HTML coding and optimizing existing creative, personalizing by PERL Scripting, list work, targeting customer, Image Hosting, creation of online version web pages, testing, scheduling, deployment and Post deployment monitoring and tracking.
- Efficiently working on RUSH and SUPER RUSH campaigns with high priority and importance.
- Executing flawless and timely deployments of email marketing campaigns; one-time, recurring and dynamic content driven.
- Performing various reporting duties and improving the same based upon the current metrics which include post deployment tracking, managing number of email openers, monitoring click through rates per campaign, website activity, etc.
- Performing segmentation of data files to target customers and list management with ensured CAN-SPAM compliance for email campaign.
- Working closely with the Channel Marketing Manager to develop new performance strategies for upcoming email campaigns.
- Rewarded as an Outstanding Performer for the year 2014-2015 from CEO’s group and Promoted as Senior Campaign Management Specialist for the best performance and Excellence of Quality.
- Recognized and Awarded the Employ of the Month within 8 months of employment.
Education
Bachelor of Science - Computer Sceince
Coorg Institute of Technology
Coorg01.2011
H.S.S.C - undefined
Cauvery Pre-University Collage
01.2007
S.S.C - undefined
St’annes High School
01.2005
Skills
- Team management
- Platform Onboarding/Deprecation
- Campaigns/Platform Migrations
- Email marketing
- Campaign management
- Platform Capabilities Enhancement, UATs
- Account Management
- Reporting
- Client Relationship
Languages
English
Hindi
Telugu
Tamil
Coorgi
Kannada
Hobbies and Interests
- Travelling
- Art Appreciator
- Fashion Designing
- Cooking
Personal Information
- Date of Birth: 09/08/89
- Gender: Female
- Nationality: Indian
- Marital Status: Married
Timeline
Associate Program Manager [AVP]
Eclerx Services Limited
09.2022 - Current
Trading Email Specialist
Shaw Academy
01.2021 - 09.2021
Lead Consultant [Team Lead]
Genpact India Pvt Limited
01.2019 - Current
Senior Campaign Management specialist
Theorem India Pvt. Ltd
01.2015 - 07.2018
H.S.S.C - undefined
Cauvery Pre-University Collage
S.S.C - undefined
St’annes High School
Bachelor of Science - Computer Sceince
Coorg Institute of Technology
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