Shruthi Vijay

• Reviewed and analyzed user-generated content for compliance with Google Ads policies, ensuring adherence to community standards and guidelines.
• Verified the accuracy of sitelinks to ensure that linked websites and promoted products/services align with the ad copy and comply with Google Ads policies.
• Utilized machine learning algorithms and AI-powered moderation tools to identify and flag inappropriate or policy-violating content.
• Collaborated with cross-functional teams to resolve escalations related to ad content, focusing on sensitive areas such as hate speech, misleading claims, and copyright infringement.
• Conducted keyword analysis and utilized audience segmentation tools to ensure targeted ads met quality and relevance standards.
• Applied knowledge of Quality Score factors and ad ranking algorithms to maintain optimal ad performance while moderating content.
• Regularly updated databases with decisions, using internal CRM systems and content management platforms to track moderation outcomes.
• Assisted in training AI models by providing detailed feedback on content that challenged automated moderation decisions.
• Analyzed trends and patterns in content violations to proactively adjust moderation criteria and contribute to continuous process improvement.

• Provided one-on-one instruction and tutoring in a variety of academic subjects.
• Conducted assessments to evaluate student progress, strengths, and areas for improvement.
• Collaborated with parents to discuss students' progress and develop strategies for success.
• Engaged students in active learning activities that promoted critical thinking skills.
• Assisted students in developing study skills such as time management and note-taking techniques.