Summary
Passionate and diligent, I am driven by the qualities that pave the way to success in any pursuit. My career journey has been marked by a remarkable transition from the garment industry to BW Businessworld, which has been instrumental in shaping my professional growth.
I started my professional voyage as a garment manufacturing and merchandising professional at Orient Craft Ltd. in 2007. This early experience laid a solid foundation for my career and ignited a deep passion for the industry. However, recognizing the need for change and aligning my life goals, I made a significant career shift to a revenue and event operations role at Apparel Resources. This transition not only allowed me to further refine my marketing skills but also expanded my understanding of the intricate dynamics within the business world.
The decision to change my career path from garment manufacturing to a revenue-focused role at a media house was a pivotal moment in my journey. It reinforced my belief that it is never too late to redirect one's trajectory and pursue new directions that align with personal aspirations and goals.
Embracing this career change has been an incredible learning experience, and I have come to appreciate the profound impact it has had on my professional development. It has taught me the value of adaptability, resilience, and the importance of pursuing one's passions.
Overview
18
18
years of professional experience
Work History
Business Head
Bw businessworld
04.2023 - Current
- Formulate and execute strategic partnerships on specialized projects to enhance business growth.
- Establish and nurture alliances with marketers, PSUs, and government entities to expand market reach.
- Lead business development initiatives for existing events and IPs to drive revenue and market presence.
- Oversee event operations to ensure seamless execution and high-quality experiences for participants.
- Lead community engagement initiatives for BW Marketing World to foster relationships and drive participation.
- Develop and implement strategies to grow and engage the BW Marketing World community through various channels.
- Coordinate with stakeholders to create content and events that resonate with the community and support brand objectives.
Senior Manager
network 18
11.2022 - 03.2023
- Executed content syndication partnerships.
- Facilitated partnerships with content creators and media outlets.
- Managed and optimized digital advertisement sales to maximize revenue and brand visibility.
- Developed and maintained event partnerships to boost brand presence and attract potential advertisers and sponsors.
Head – Partnerships and Alliances
Bw businessworld
10.2021 - 07.2022
- Strategic partnerships on specialized projects.
- Alliances with marketers, PSUs and the Govt.
- Meetings and follow ups with existing clients.
- Business Development for the existing events and IPs.
- Event Operations.
Manager Marketing
Threadmill Clothing ltd.
03.2021 - 09.2021
- Company Overview: Dhaka
- Heading their marketing operations in India.
- Buyer meetings for new/key alliances.
- Coordinating and communicating with current and prospective apparel buyers in India.
- Managing Vendor relations with factories in Bangladesh.
- Working on TNA and Critical paths on running orders.
- Dhaka
Manager Events
Apparel Resources
11.2018 - 12.2020
- Currently heading the ASW project, part of core team involved in ideation.
- Ideation of events – concept, activities and schedules.
- Key alliances with – exhibitors, sponsors, speakers etc.
- Coordinating and communicating the pre-event pitches.
- Managing communications and relations with the stakeholders.
- Managing Vendor relations and on-boarding of exhibitors.
- Mentoring and leading a team of 2 executives.
- On-site event management including content creation.
- Post event analysis and planning of the future events.
Merchandising Manager (PD+Production)
BL International India
03.2017 - 06.2018
- Handled 22 crores worth of business for my key buyer.
- Annual Budget, Target Planning, Costing & Product Development.
- Booking orders & TNA preparation.
- Working closely with production team. - order foundation meetings, Production follow-ups.
- Mentoring and leading a team of 3 merchants.
- Negotiating fabric prices, finalizing & booking them.
- Handling ERP & production follow up.
- Key Buyers worked with: Lindex & Miss Etam.
Manager Merchandising (production focus)
DAKS India
08.2016 - 02.2017
- Annual Budget, Target Planning, Costing & Product development.
- Booking orders & TNA preparation.
- Mentoring and leading a team of 2 merchants.
- Following up production with PPC and Production team.
- Updating the buyer on the status through weekly critical paths.
- Handling Imports of fabrics / trims along with the logistics team.
- Key buyers worked with: Peacocks, Ulla Popken, Love Sam, LTB, Callypso.
Senior Merchandiser (Production focus)
RMX Joss
12.2015 - 05.2016
- Ordering Fabrics and Trims & Working on TNAs.
- Following up orders with the team and buyers based on critical paths defined at the stage of order booking.
- Working closely with production team.
- Buyer Handled: NEXT kids.
Senior Merchandiser (Production focus)
Orient Craft Ltd
08.2013 - 07.2015
- Production Planning, Preparing TNA based on production lead time.
- Leading a team of 4 merchants.
- Ordering Fabrics, trims and accessories for production.
- Tracking Production as per schedule.
- Handling meetings independently with buyers and buying offices.
- Coordination with buyers, buying offices and liaison offices.
- Product Costing & Sampling Plans & Style Approvals.
- Styles Handled (per Season): Sampling (135 -140), Prod. (85 - 90).
- Buyers Handled: Free People.
- Product Range: Women's Wear.
Merchandiser (PD+Production)
Cornell Overseas Pvt. Ltd.
09.2010 - 07.2013
- Single handedly scaled a boutique buyer from 60 lacs to 4.5 crores of business.
- Product Costing, Business Development, Merchandising/Production.
- Working with direct buyers on their catalogues.
- Working closely on design formats with the buyer.
- Following up sampling at different stages.
- Getting Fabrics, trims and accessories for production in house well on time.
- Tracking Production starting from fabric ordering, making the same in house, cutting plan, production, to making the product ex-factory.
- Handling meetings independently with buyers and buying offices.
- Buyers Handled: Caite, Kyla Seo, April Cornell.
- Product Range: Women's Wear.
- Styles Handled (per Season): Sampling (40-45), Production (30-35).
Merchandiser (PD+Production)
Orient Craft Ltd
06.2007 - 06.2010
- Sampling & Product Development.
- Ordering Fabric & Accessories, Product Costing & Sampling as per buyers requirement.
- Getting Design approvals, explaining design & formats to sampling, Getting samples ready, Ordering Fabrics, trims and accessories for production in house well on time, Tracking Production as per schedule.
- Handling meetings independently with buyers and buying offices.
- Buyers Handled (Sampling + Production): Cortefiel Springfield, Fatface Ladies & Kids, Mudo, Camaieu, V & D.
- Product Range: Women's Wear & Kids' Wear.
- Styles Handled (per Season): Sampling (135 -140), Prod. (85 - 90).
Education
BBA - Marketing
01.2005
- Internship at Mother Dairy
- GPA: 76%
Post Graduate Diploma - Garment Manufacturing Technology
01.2007
Timeline
Business Head - Bw businessworld
04.2023 - Current
Senior Manager - network 18
11.2022 - 03.2023
Head – Partnerships and Alliances - Bw businessworld
10.2021 - 07.2022
Manager Marketing - Threadmill Clothing ltd.
03.2021 - 09.2021
Manager Events - Apparel Resources
11.2018 - 12.2020
Merchandising Manager (PD+Production) - BL International India
03.2017 - 06.2018
Manager Merchandising (production focus) - DAKS India
08.2016 - 02.2017
Senior Merchandiser (Production focus) - RMX Joss
12.2015 - 05.2016
Senior Merchandiser (Production focus) - Orient Craft Ltd
08.2013 - 07.2015
Merchandiser (PD+Production) - Cornell Overseas Pvt. Ltd.
09.2010 - 07.2013
Merchandiser (PD+Production) - Orient Craft Ltd
06.2007 - 06.2010
Guru Gobind Singh Indraprastha UNIVERSITY - BBA, Marketing
NIFT - Post Graduate Diploma, Garment Manufacturing Technology
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