Google Analytics
Shruti Bajaj
Digital Marketing Specialist
Delhi
Summary
SEO Specialist with 4 years of experience in effective online marketing and optimization. Performed online research and keyword searches targeting new and potential clients. Produced performance reports using analytical data gained from research and client analysis.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
6
6
Certifications
Work History
Assistant Manager - SEO
Zenith Media
Gurgaon
03.2022 - 08.2023
- Developed and implemented comprehensive SEO strategies to increase organic website traffic by 50% within six months.
- Conducted in-depth keyword research and analysis to optimize website content and improve search engine ranking, resulting in a 30% increase in visibility
- Collaborated with cross-functional teams to ensure SEO best practices were implemented across all digital platforms, leading to a 20% increase in conversions
- Monitored and analyzed website performance using Google Analytics and other SEO tools, identifying areas for improvement, and implementing necessary changes to drive a 15% increase in overall website engagement
- Collaborated seamlessly with the Content Specialist and Localization team to generate and translate essential content for web pages, followed by the meticulous development and successful launch of said pages.
Freelance Consultant
Upwork
04.2021 - 11.2021
- Collaborated closely with clients to better understand entire project scope.
- · Developed and implemented comprehensive distribution strategies across various channels (SEO, newsletters, social media, partnerships) to enhance the reach of brand content.
- Created and managed project plans, timelines and budgets.
- Generated SEO reports detailing findings and recommendations.
- · Implemented technical SEO practices to enhance organic visibility, contributing to improved search rankings.
Assistant Manager - SEO
Pivot Roots
Mumbai
10.2020 - 03.2021
- Spearheaded the development and execution of highly effective search engine optimization (SEO) strategies.
- Utilized advanced SEO techniques to enhance online visibility and improve search rankings, contributing to increased organic traffic.
- Facilitated seamless collaboration among cross-functional teams, including content creators, designers, and other internal stakeholders.
- Successfully managed both offsite and onsite optimization projects, overseeing end-to-end project lifecycles.
- Provided regular performance reports to stakeholders, showcasing the impact of optimization efforts on key metrics.
- Successfully contributed to and managed SEO projects with a geographical scope spanning across India and the Gulf regions.
Senior SEO Executive
Interactive Avenues
Delhi
04.2018 - 04.2020
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
- Performed in-depth analysis of new client sites.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
Education
Professional Diploma in Digital Communication - Digital Communications And Media
S P Jain School of Global Management
Mumbai 04.2017 - 03.2018
Bachelor of Commerce - Financial Accounting
Shri Shikshayatan College
Kolkata 06.2012 - 12.2015
High School Diploma -
Mahadevi Birla Shishu Vihar
Kolkata 03.2010 - 04.2012
Skills
Search Engine Optimization
Keyword Research
Communication
Content Marketing and Strategy
Critical Thinking
Strategy and Analytical
Search Engine Marketing
Social Media Marketing
App Store Optimization
Accomplishments
- Achieved IAMAI Award for the client Emeritus (an edtech company) India by driving 300% organic growth in the website traffic through implementation of effective content marketing and strategy.
- Supervised team of 4 management trainees.
- Collaborated with team of 5 in the successful end to end migration of website for client GSK (a global pharmaceutical company).
Software
Google Adwords
Screaming Frog
Semrush
Ahrefs
Moz
Rankwatch
Certification
Generative AI for Digital Marketers
Timeline
Facebook Certified Digital Marketing Associate
10-2023
Generative AI for Digital Marketers
09-2023
Google Analytics 4 Essential Training
08-2023
Advanced Google Analytics
07-2023
Programmatic Advertising Foundations
08-2022
Assistant Manager - SEO
Zenith Media
03.2022 - 08.2023
Google Ads Workshop
01-2022
Freelance Consultant
Upwork
04.2021 - 11.2021
Assistant Manager - SEO
Pivot Roots
10.2020 - 03.2021
Senior SEO Executive
Interactive Avenues
04.2018 - 04.2020
Professional Diploma in Digital Communication - Digital Communications And Media
S P Jain School of Global Management
04.2017 - 03.2018
Bachelor of Commerce - Financial Accounting
Shri Shikshayatan College
06.2012 - 12.2015
High School Diploma -
Mahadevi Birla Shishu Vihar
03.2010 - 04.2012