Shruti Bhadra
Kolkata
Summary
Dynamic Account Executive with a proven track record at Encyb, generating over $1M in sales pipeline through strategic outreach and effective Go-to-Market strategies. Skilled in CRM and negotiation, I excel in cultivating partnerships and driving revenue growth, consistently exceeding lead generation goals while enhancing brand visibility.
Overview
5
5
years of professional experience
Work History
Account Executive
Encyb
02.2025 - Current
- Generated $1M+ sales pipeline through high-volume outbound outreach (60+ daily calls) to SMBs and strategic AWS partners.
- Executed comprehensive Go-to-Market (GTM) plans, launching and scaling campaigns within the MEA region (Dubai focus).
- Managed full sales cycle from discovery to deal closure, collaborating with pre-sales and AWS partners.
- Optimized brand visibility and sales enablement through marketing collaboration (website content, LinkedIn, case studies).
Sales Development Executive
Locobuzz
05.2024 - 01.2025
- Spearheaded Go-to-Market (GTM) strategies for high-growth markets (SEA, Sri Lanka, South India), achieving significant market penetration.
- Secured 15+ qualified opportunities quarterly via 60+ daily outbound calls, exceeding lead generation goals.
- Cultivated strategic partnerships, expanding market reach by 20%, and closed agreements with C-level executives.
Sales Development Executive
ARCON
01.2023 - 05.2024
- Generated $1M+ annual sales pipeline, consistently securing 18+ qualified opportunities quarterly via high-volume outbound outreach.
- Drove deal progression through 50+ daily outbound calls, managing product demonstrations and negotiations.
- Cultivated strategic partnerships and collaborated with regional managers, expanding market presence across Africa and the Middle East (MEA).
Sales Development Executive
Netcore Cloud
12.2021 - 01.2023
- Generated 12+ qualified opportunities quarterly, consistently exceeding targets via 50+ daily targeted outbound calls.
- Managed and optimized sales pipeline visibility in Salesforce CRM.
- Developed and executed targeted follow-up strategies for marketing leads, enhancing engagement and conversion.
Management Trainee
Inventurus Knowledge Solutions
05.2021 - 12.2021
- Managed complex medical insurance denial processes, drafting appeals and negotiating resolutions for revenue recovery.
- Ensured rigorous HIPAA compliance, safeguarding patient data and billing integrity.
- Streamlined collections and resolved complex inquiries via patient balance analysis and insurance correspondence.
PR and Marketing Intern
Swasthya Sewak
06.2020 - 07.2020
- Coordinated patient support, facilitating doctor appointments and recommending hospital services in North Indian regions.
- Organized impactful online seminars for cancer patients, enhancing education on treatment options.
- Facilitated engaging online support groups, providing emotional support and community.
Education
Masters in Business Administration - Marketing
Sri Balaji University
01.2021
M.Tech (integrated) - Biotechnology
Dr. D.Y. Patil Vidyapeeth University
01.2018
Skills
- Customer Relationship Management
- LinkedIn Sales Navigator
- Campaign Management ( Apollo, Lusha, Outreach)
- Go-to-Market Strategy
- Strategic Partnerships (MSSP)
- Account Management
- Pipeline Management
- Presentation Skills
- Lead Generation
- CRM Software (Salesforce, Zoho)
- Cold Emailing
- Cold Calling
- Negotiation
Websites
Accomplishments
- Generated over $1 million in sales pipeline through targeted outbound outreach campaigns for SMBs and AWS partners, consistently making 60+ calls daily.
- Developed a robust sales pipeline exceeding $1 million, consistently delivering 18 new qualified opportunities per quarter via outbound strategies and driving deal progression.
- Spearheaded Go-to-Market (GTM) strategies for new regional expansions into Southeast Asia, Sri Lanka, and South India, successfully increasing market presence and exceeding quarterly lead goals.
Languages
- English
- Hindi
- Bangla
Timeline
Account Executive
Encyb
02.2025 - Current
Sales Development Executive
Locobuzz
05.2024 - 01.2025
Sales Development Executive
ARCON
01.2023 - 05.2024
Sales Development Executive
Netcore Cloud
12.2021 - 01.2023
Management Trainee
Inventurus Knowledge Solutions
05.2021 - 12.2021
PR and Marketing Intern
Swasthya Sewak
06.2020 - 07.2020
Masters in Business Administration - Marketing
Sri Balaji University
M.Tech (integrated) - Biotechnology
Dr. D.Y. Patil Vidyapeeth University
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