Singing
Shruti Choudhary
Creative Director
Gurugram,HR
Summary
Talented and results-oriented creative professional with a proven track record in leading teams and developing strategies to engage target audiences. Successfully developed innovative advertising and marketing campaigns that significantly improved brand visibility and increased revenue. Possesses an excellent eye for detail and a nuanced understanding of brand voice and messaging. Skilled communicator, problem solver, and detail-oriented manager with proficiency in business operations and a strong focus on meeting customer needs.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
2
2
Language
Work History
Creative Director
KraftedX
08.2023 - Current
- Manage a team of 15+ creative individuals and create approximately 350+ pieces of content each month for our client, taking care of end-to-end campaigning and ensuring consistent brand identity.
- Develop content strategies for diverse client content engines including service content and oversee content creation for Instagram, Facebook, Youtube and other promotional channels.
- Monitor and analyze the metrics over social media platforms to identify opportunities and improve brand performance.
- Conceptualize and oversee creatives for AD campaigns to boost customer growth.
- Maintain strong client relationships to ensure brand success and smooth alignment.
- Manage multiple projects simultaneously, ensuring timely completion and seamless execution.
- Develop high-impact creative trailers and promotional content for company campaigns from concept to completion.
Social Media Ambassador (Snapchat)
Vistatec
01.2022 - 02.2024
- Serve as the Social Media Ambassador for India and co-ambassador for multiple countries
- Analyze trends and Snapchat analytics monthly for each country
- Conduct market research to create reports on Snapchat's reputation in each country
- Develop mood boards for app filters based on cultural occasions in each country
- Recommend Indian creators for verification on the platform based on country reports
- Collaborate with cross-functional teams to develop and execute social media campaigns
- Monitor social media channels and engage with followers to increase brand awareness
- Create and curate engaging content for social media platforms
Teaching Assistant
Brand Warikoo
03.2023 - 08.2023
- Worked as a Teaching Assistant for the 'How to Instagram' online course by Brand Warikoo, in a team of instructors and assistants
- Collaborate on course materials and lesson plans to ensure the best learning experience for students
- Deliver presentations and provide training to students on Instagram and social media strategies
- Create visually appealing materials, including PowerPoint presentations, to support the learning process
- Foster a positive and inclusive learning environment by utilizing strong interpersonal skills
- Facilitate live class discussions and activities, providing constructive feedback to students
- Utilize expertise in Instagram and social media strategy to help students achieve their goals
- Copy and edit student assignments and provide constructive feedback
- Build relationships with students and maintain open communication
Teaching Assistant
wariCrew
04.2022 - 07.2022
- Teaching Assistant for How to YouTube online course by Ankur Warikoo's Brand Warikoo, with a team of instructors and assistants
- Collaborated on course materials and lesson plans
- Delivered presentations and trained creators on YouTube analytics, algorithm, and research
- Utilized strategy and creativity skills to help creators grow their channels
- Copy edited and provided constructive feedback on assignments
- Fostered positive learning environment with strong interpersonal skills
- Facilitated live class discussions and activities, providing feedback to creators
- Utilized public speaking and training skills to engage and educate the creators
- Worked collaboratively with the team to support the success of the course
Anchor, Executive Producer
Institute for Industrial Development
02.2022 - 05.2022
- Anchored and produced shows for Institute for Industrial Development
- Communicated with clients and guests to ensure quality content
- Edited and proofread written content
- Used social media optimization to engage audiences
- Conducted interviews and collaborated with guests for content
- Utilized digital marketing to promote shows and engage audiences
- Built strong relationships with guests, clients, and colleagues
Anchor
Coloursquare Marketing Pvt. Ltd
09.2021 - 02.2022
- Anchored shows and collaborated with guests to create engaging content
- Communicated effectively with clients and guests to ensure high-quality productions
- Utilized social media optimization strategies to increase audience engagement
- Demonstrated strong interpersonal skills through relationship-building with guests, clients, and colleagues
News Anchor
founderINDIA TV
07.2021 - 08.2021
- Anchored shows on blockchain, crypto, and related topics for Founder India TV
- Communicated complex topics clearly and effectively to audiences
- Utilized strong writing skills to develop scripts for shows
- Edited and proofread written content for accuracy and clarity
- Responded to breaking news in a timely and professional manner
- Demonstrated strong interpersonal skills through relationship-building with guests, clients, and colleagues
- Conducted interviews and collaborated with guests to create engaging content
- Delivered informative and engaging presentations to audiences
Associate Digital Media Producer
India Ahead
12.2020 - 07.2021
- Developed and implemented creative strategies for digital media campaigns
- Produced engaging written content for breaking news stories
- Utilized social media optimization techniques to increase audience engagement
- Collaborated with team members to ensure high-quality content
- Demonstrated strong writing and communication skills in a fast-paced news environment
Linguist
American Translators Association
09.2020 - 10.2020
Education
Bachelor of Arts - BA - journalism and mass communication
01.2019 - 01.2022
+2 - Science
06.2017 - 05.2019
Skills
Social Media Strategy Development
Business Development
Content Development
Presentation Skills
Creative team leadership
Media industry expertise
Targeted Communication Strategies
Strategic thinking
Concept development
Communications strategies
Visual storytelling
Strategic leadership
Marketing communications
Team development
Campaign development
Content strategy
Brand messaging
Project management
Campaign development expertise
Interests
Travelling
Painting
Acting
Dancing
Timeline
Creative Director - KraftedX
08.2023 - Current
Teaching Assistant - Brand Warikoo
03.2023 - 08.2023
Teaching Assistant - wariCrew
04.2022 - 07.2022
Anchor, Executive Producer - Institute for Industrial Development
02.2022 - 05.2022
Social Media Ambassador (Snapchat) - Vistatec
01.2022 - 02.2024
Anchor - Coloursquare Marketing Pvt. Ltd
09.2021 - 02.2022
News Anchor - founderINDIA TV
07.2021 - 08.2021
Associate Digital Media Producer - India Ahead
12.2020 - 07.2021
Linguist - American Translators Association
09.2020 - 10.2020
International School of Media and Entertainment Studies ( ISOMES ) - Bachelor of Arts - BA, journalism and mass communication
01.2019 - 01.2022
Viva College of Arts Commerce and Science - +2, Science
06.2017 - 05.2019